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Videos & Webinar Replays


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With independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.

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RECORDING FROM SMART AGE’S PRESENTATION AT OUR 2022 JEWELRY ECOMMERCE CONFERENCE.

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A very basic example of what a digital marketing funnel looks like for jewelry stores.

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We will discuss the power of Search Engine Optimization (SEO) and the science of ranking your store’s pages higher in search engines like google.

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Haig will dive into the importance of having a luxuriant voice to best describe your brand & products, backed with the right SEO strategy.

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  • Misc
  • May 10, 2022
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  • 571

With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next.

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Valentine’s Day and Mother’s Day are two very important days for jewelry stores and retailers.

But often the time between those holidays is devoid of marketing campaigns until the next holiday is a week away.

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The digital landscape is changing on a daily basis. Whether or not you are willing or able to adapt can determine your success in 2022.

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Local jewelers took a page out of the ecom playbook thanks to COVID. Now it’s time to return the favor by learning from what they do best.

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  • Misc
  • April 8, 2022
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  • 547

Based on Clientbook outreach to hundreds of retailers, we found that more than 90% of retailers said they collected and kept detailed information on their clients. However, when asked if they used that information to actively clientele, less than 20% said they do.

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Everything begins with your website. All your marketing will bring people back to your website, so it has to be on point.

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Follow Gus Garcia as he shares his no-nonsense approach to selling jewelry online for both independent retailers and brands.

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Many jewelry brands take jewelry so seriously that they forget the reason why people buy jewelry in the first place: no one needs jewelry, but shopping for and gifting jewelry is fun and memorable.

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Join Anthony Arechiga, VP of Sales & Marketing at GemFind, for an informational session on revenue growth that jewelry stores have achieved on the Shopify platform. Anthony will review the benefits of Shopify, the key factors that increase revenue, and the overall e-commerce experience.

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  • Misc
  • January 28, 2022
  • 0
  • 462

One of the most common questions I’m asked is how a jewelry store should spend their marketing budget. Here’s my recommendation.

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  • Misc
  • January 6, 2022
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  • 537

There are a number of fantastic digital marketing pros who specialize in the jewelry industry. How do you choose?

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There are 5 different key areas of digital marketing that jewelers need to leverage in order to be successful online. Learn about them here.

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Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

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Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!

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In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.

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Recorded replay from Adam Gerety’s presentation at the 2021 Jewelry Ecomm Conference. Learn about the Zing platform – by Jewelers Mutual – which provides an easy-to-use one-stop-shop designed for the jewelry industry to facilitate the digital connections necessary to be successful in today’s world.

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Recorded replay from Ben Smithee’s presentation at the 2021 Jewelry Ecomm Conference. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. Learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth.

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Recorded replay from Dutch Holland-Merten’s presentation at the 2021 Jewelry Ecomm Conference. The seminar will cover the evolving threats and risks to all retail areas especially jewelers and will aim to provide education on how to avoid these new security issues.

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Recorded replay from Brian Frankel’s presentation at the 2021 Jewelry Ecomm Conference. Join us for this 45-minute interactive marketing workshop where we will show you step-by-step how to get your jewelry promoted for FREE on Google Product Listings. At the end of this workshop you’ll be able to set up Google Product Shopping Campaigns and more!

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Recorded replay from Ross Cockerham’s presentation at the 2021 Jewelry Ecomm Conference. Learn about what successful retailers have grasped in 2020 that will catapult them into 2021 and make their businesses withstand any future recession or pandemic.

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Recorded replay from Shane O’Neil’s presentation at the 2021 Jewelry Ecomm Conference. We’ll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.

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Recorded replay from Anish Desai’s presentation at the 2021 Jewelry Ecomm Conference. You have your website… but what is next? In this engaging session, we will share 5 tools that will enhance your customer experience and engagement once they visit your website.

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Recorded replay from Podium’s presentation at the 2021 Jewelry Ecomm Conference. Join Jason A’alona to learn about the five crucial customer experience improvements you need to make to set yourself up for success, along with: 5 questions to consider as you reopen Key consumer behavior trends since Covid-19 Actionable tips for how to reopen successfully.

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Recorded replay from Lake Gile’s presentation at the 2021 Jewelry Ecomm Conference. During this presentation we will look at 7 strategies that helped many stores grow and become more profitable during COVID. Their success will continue to shape their plans for 2021, and you should learn from them too.

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Recorded replay from Smart Age’s presentation at the 2021 Jewelry Ecomm Conference. This session will go over the latest advancements and predictions in e-commerce, digital marketing, virtual consumerism, and how the jewelry industry can apply them in order to thrive and stay relevant in 2021 and beyond!

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Recorded replay from Gus Garcia’s presentation at the 2021 Jewelry Ecomm Conference. Join Gus for an in-depth, thought provoking look at how you can analyze all facets of advertising from both ends of the spectrum, and tailor a marketing strategy that compliments both your business and your customers through the implementation of a true, robust marketing mix.

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Recorded replay from GemFind’s presentation at the 2021 Jewelry Ecomm Conference. GemFind will share success stories of jewelry stores switching from other platforms to Shopify in order to allow for their business to be positioned in a way that facilitates all business with an effective online presence.

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Recorded replay from Laryssa Wirstiuk’s presentation at the 2021 Jewelry Ecomm Conference. Thanks to new and emerging technologies like automation, AI, and machine learning, personalization is a hot topic in marketing today. In this presentation, jewelry marketing expert Laryssa Wirstiuk will introduce attendees to the topic of personalization and explain how jewelry brands can best use personalization both for attracting qualified new customers and maintaining long-term relationships with them.

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Recorded replay from Kathleen Cutler’s presentation at the 2021 Jewelry Ecomm Conference. In this masterclass, virtual sales expert Kathleen Cutler will talk you through why your website visitors aren’t buying and what you can do about it. In this actionable talk, Kathleen will show you three simple ways to convert your affluent online browsers into buyers through old-school human connection.

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Recorded replay from Faith Zaki’s presentation at the 2021 Jewelry Ecomm Conference. Join Happy Cog Senior Marketing Manager Faith Zaki for a brief refresher on SEO basics and a deep-dive into specific SEO strategies for jewelry ecommerce businesses. Learn how your business can leverage SEO to drive more relevant organic traffic and to increase jewelry sales.

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Recorded replay from Liz Stamm’s presentation at the 2021 Jewelry Ecomm Conference. Join Virtual Diamond Boutique for an insightful look into customer demand for Lab Grown diamonds.

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  • Videos
  • September 4, 2020
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Episode 2 of The Jewelry Ecomm Show! Join Mike Hauben and Ben Smithee (The Smithee Group) as we discuss how jewelry retailers and brands can use social media to their success.

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Your digital ads can target the perfect person for your product, lead them all the way through the conversion funnel, and then the cart is abandoned! Watch this recorded replay of our webinar to learn how you can leverage abandoned cart retargeting to increase sales.

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In this Webinar, Ron Dod from Visiture – an eCommerce Marketing agency with experience in the jewelry industry – explains how to get your jewelry store or brand up and running in today’s eCommerce ecosystem. We’ll learn how to create a strong digital foundation (that leverages Google) which will help you acquire customers that will prepare your store for long-term success.

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Temporarily closing your physical store doesn’t mean you’re closed for business. Join Emmanuel Raheb, of Smart Age Solutions, and get advice on what smart retailers are doing now, and the Top 10 Things you can implement immediately to not only get through these tough times but come out a winner on the other side of it.