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Videos & Webinar Replays


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Is your website making it as easy as possible for your customers to purchase from you? Or, is your website holding your sales back?

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What website platform should your jewelry store choose for their ecommerce? Shopify? WordPress? Magento? Something else?

In the third video in our Jewelry Ecommerce Course, we’ll take a look at your best options.

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In the second video in our Jewelry Ecommerce Course, Mike shares typical ecommerce conversion rates and discusses what goals you should aim for while running your online store.

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The first video in our official Jewelry eCommerce Course. Learn how to set your digital marketing budget for ecommerce.

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Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

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Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!

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In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.

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Recorded replay from Adam Gerety’s presentation at the 2021 Jewelry Ecomm Conference. Learn about the Zing platform – by Jewelers Mutual – which provides an easy-to-use one-stop-shop designed for the jewelry industry to facilitate the digital connections necessary to be successful in today’s world.

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Recorded replay from Ben Smithee’s presentation at the 2021 Jewelry Ecomm Conference. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. Learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth.

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Recorded replay from Dutch Holland-Merten’s presentation at the 2021 Jewelry Ecomm Conference. The seminar will cover the evolving threats and risks to all retail areas especially jewelers and will aim to provide education on how to avoid these new security issues.

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Recorded replay from Brian Frankel’s presentation at the 2021 Jewelry Ecomm Conference. Join us for this 45-minute interactive marketing workshop where we will show you step-by-step how to get your jewelry promoted for FREE on Google Product Listings. At the end of this workshop you’ll be able to set up Google Product Shopping Campaigns and more!

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Recorded replay from Ross Cockerham’s presentation at the 2021 Jewelry Ecomm Conference. Learn about what successful retailers have grasped in 2020 that will catapult them into 2021 and make their businesses withstand any future recession or pandemic.

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Recorded replay from Shane O’Neil’s presentation at the 2021 Jewelry Ecomm Conference. We’ll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.

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Recorded replay from Anish Desai’s presentation at the 2021 Jewelry Ecomm Conference. You have your website… but what is next? In this engaging session, we will share 5 tools that will enhance your customer experience and engagement once they visit your website.

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Recorded replay from Podium’s presentation at the 2021 Jewelry Ecomm Conference. Join Jason A’alona to learn about the five crucial customer experience improvements you need to make to set yourself up for success, along with: 5 questions to consider as you reopen Key consumer behavior trends since Covid-19 Actionable tips for how to reopen successfully.

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Recorded replay from Lake Gile’s presentation at the 2021 Jewelry Ecomm Conference. During this presentation we will look at 7 strategies that helped many stores grow and become more profitable during COVID. Their success will continue to shape their plans for 2021, and you should learn from them too.

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Recorded replay from Smart Age’s presentation at the 2021 Jewelry Ecomm Conference. This session will go over the latest advancements and predictions in e-commerce, digital marketing, virtual consumerism, and how the jewelry industry can apply them in order to thrive and stay relevant in 2021 and beyond!

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Recorded replay from Gus Garcia’s presentation at the 2021 Jewelry Ecomm Conference. Join Gus for an in-depth, thought provoking look at how you can analyze all facets of advertising from both ends of the spectrum, and tailor a marketing strategy that compliments both your business and your customers through the implementation of a true, robust marketing mix.

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Recorded replay from GemFind’s presentation at the 2021 Jewelry Ecomm Conference. GemFind will share success stories of jewelry stores switching from other platforms to Shopify in order to allow for their business to be positioned in a way that facilitates all business with an effective online presence.

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Recorded replay from Laryssa Wirstiuk’s presentation at the 2021 Jewelry Ecomm Conference. Thanks to new and emerging technologies like automation, AI, and machine learning, personalization is a hot topic in marketing today. In this presentation, jewelry marketing expert Laryssa Wirstiuk will introduce attendees to the topic of personalization and explain how jewelry brands can best use personalization both for attracting qualified new customers and maintaining long-term relationships with them.

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Recorded replay from Kathleen Cutler’s presentation at the 2021 Jewelry Ecomm Conference. In this masterclass, virtual sales expert Kathleen Cutler will talk you through why your website visitors aren’t buying and what you can do about it. In this actionable talk, Kathleen will show you three simple ways to convert your affluent online browsers into buyers through old-school human connection.

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Recorded replay from Faith Zaki’s presentation at the 2021 Jewelry Ecomm Conference. Join Happy Cog Senior Marketing Manager Faith Zaki for a brief refresher on SEO basics and a deep-dive into specific SEO strategies for jewelry ecommerce businesses. Learn how your business can leverage SEO to drive more relevant organic traffic and to increase jewelry sales.

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Recorded replay from Liz Stamm’s presentation at the 2021 Jewelry Ecomm Conference. Join Virtual Diamond Boutique for an insightful look into customer demand for Lab Grown diamonds.

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  • Videos
  • September 4, 2020
  • 0
  • 842

Episode 2 of The Jewelry Ecomm Show! Join Mike Hauben and Ben Smithee (The Smithee Group) as we discuss how jewelry retailers and brands can use social media to their success.

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Your digital ads can target the perfect person for your product, lead them all the way through the conversion funnel, and then the cart is abandoned! Watch this recorded replay of our webinar to learn how you can leverage abandoned cart retargeting to increase sales.

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In this Webinar, Ron Dod from Visiture – an eCommerce Marketing agency with experience in the jewelry industry – explains how to get your jewelry store or brand up and running in today’s eCommerce ecosystem. We’ll learn how to create a strong digital foundation (that leverages Google) which will help you acquire customers that will prepare your store for long-term success.

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Temporarily closing your physical store doesn’t mean you’re closed for business. Join Emmanuel Raheb, of Smart Age Solutions, and get advice on what smart retailers are doing now, and the Top 10 Things you can implement immediately to not only get through these tough times but come out a winner on the other side of it.

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Ali & Ray Moheet will help you understand your multiple traffic “channels,” what makes each of them unique, and how you can act on these traffic streams to increase conversions.

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Come learn how to convert website visitors to in-store shoppers by modernizing customer interactions and feedback utilizing their preferred modes of communication, leading to more in-store visits.

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This session will be filled with ideas on how you can deliver a strong online experience, while being sure it syncs well with the wonderful bricks-and-mortar experience you already provide to your guests.

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Learn how strategic User Experience can help you convert online visitors to in-store customers.

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From in-store strategies to technologies you need to know about to online marketing tips to ways to strengthen employee management while saving on operational expenses and more, expect to walk away from this session with action-oriented goals you can begin applying to your business right away.

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This eye-opening session will reveal the realities of how data, customer-centric experiences, internal business operations and external influences all impact customer purchases while shedding light on what can truly help optimize their retail operations in an effort to build more profitable businesses.

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Facebook wants to deliver relevant content to its users, and Facebook wants to make money. This is a pay to play world and we are here to help educate you to navigate and dominate and grow your business in your market with the Facebook Platform.

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Join Ron Dod as he explains how to use Google to acquire customers already searching for you with the most effective and easy to implement tactics.

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Learn how to target cord-cutting bridal consumers in your market utilizing OTT (Over-The-Top) to bridge the gap between traditional and digital advertising!

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Today’s consumer does her browsing online, and heads to the store when she finds something she really wants. If your digital presence isn’t creating store traffic, it’s time to up your game! In this session you’ll learn how to use mobile apps to bring customers into your store.

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Dick Abbott of the Edge and Ross Cockerham of Punchmark will share proven techniques to reengage current customers, generating both foot traffic and website traffic using data from your point of sale system.

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“Influencer” is a popular buzz word in the jewelry industry. This in-depth course will cover crucial topics explaining how to work with influencers to grow your online and offline success.

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Geo-fencing is a technology in that enables you to target customers based on location. In this session, you will learn how Geo-Fencing works and the best use cases and how it can drive traffic to your jewelry store and increase sales.

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