Digital advertising is prized on its measurability, granularity and accuracy. As I’ve mentioned in previous articles, we fully believe in the power of the full media mix, where one views traditional and digital advertising as a “yin and yang”, rather than “either or”.
What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you?
If you currently own a local jewelry business, knowing how to market and advertise is key to acquiring a solid customer base. Growing your business comes down to knowing where to put your marketing money and understanding the different options in front of you.
Looking for a simple, non-technical way to boost your Google/SEO rank? Simply rename the images on your website.
In this article, we'll learn how Google decides on the pricing and placement of your Google Ads, and how to improve our ad ranking while lowering our ad cost.
Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the Google search results page. There are two basic ways to make your website appear higher in the SERP. One way is by Search Engine Optimization (SEO) and the other is through Search Engine Marketing (SEM).
A common Google Ads tactic is to target your ads against searches to your competitors. By displaying your ad when someone searches for your competitor, you know you're likely reaching a qualified customer with buying intent.
Formatting your images is a very important - yet often overlooked - element to your search engine ranking. Make it as easy for Google to read your site as possible by providing some info about the graphics you upload.
Right now, there are two main ways to get found on Google - improving your page rank organically or running Google Ads. The most experienced agencies will recommend efforts in both avenues. But what approach is best for your store? Let’s examine both options.
The majority of consumers, including the millennial generation, will use a search engine online to find a jewelry store, rather than using the phone book. This is a quick and effective way to find businesses nearby, but it will not include all businesses nearby. How can you get your business to rank in a search for “jewelry stores near me?”
Put simply, SEM (Search Engine Marketing) consists of increasing a website’s visibility on search engine result pages (SERPs) through paid advertising. It is an excellent medium for reaching both “hot and qualified” leads because it allows a business to reach a consumer at the very same moment in which that consumer is searching for a service or product provided by that business.
In this ongoing SEO 101 series for jewelers, we've covered Search basic principles and have learned how to format our page's titles and headers. Now we'll look at best-practices for optimizing our page's meta description to increase page click-through rates.
In the second part of this series, I'll explain how to format your website's header and title tags properly so Google can find your jewelry store or brand's page optimally.
The first article in an ongoing series - helping "non-techie" jewelers with their Google rankings. In this series, we'll review the strategies you can actually do yourself to grow your Google ranking, even if you're not a professional marketer. This first article covers some basic SEO principles you should familiarize yourself with.
There’s no doubt about it - Facebook is the most powerful and important social media tool in the world by leaps and bounds. However, for jewelry brands looking to open new accounts with retail stores, LinkedIn provides a fantastic opportunity.
“How Do I Get More Customers To Find Me On Google?” It’s one of the most popular questions I get. Luckily, it’s also one of the easiest to answer. The secret is sometimes as simple as putting words on pages.
Search engine optimization is usually a long-term process - months or years of producing quality content and performing other SEO strategies that almost always require the assistance of an experienced agency. And even with a big SEO effort, it may not boost you ahead of competitors. This is why it's important for jewelers to run Google AdWords.
For most businesses in the jewelry space, websites act as 'virtual stores'. Digital real estate can certainly be defined by your brand's presence in the major search engines for high-traffic keywords, but it can also be defined by your domain name.
We often hear about SEO or search engine optimization, but we hear little about SEM or search engine marketing. Often people use these terms interchangeably, but it’s important to note the difference between them. Think of SEM as the umbrella term for increasing visibility of a website online. SEO and PPC or pay per click advertising fall within this SEM umbrella. Thus, search engine marketing is more comprehensive than SEO and includes a much wider diversity of marketing techniques.
Not long-ago SEO, for independent jewelers, wasn’t often recommended or needed. This was primarily due to budget restraints and the lack of sophisticated competition (digitally speaking) on a local level. That is to say, five years ago most independent retailers had poor website experiences. So, if you were to of developed a fantastic website experience, at that time, chances are you would have been miles ahead of your competition locally.
You want to dominate your local market online, right? That means you have to maximize your local search potential. You may want to discuss the following advice with your current marketing provider, to make sure they are taking all the right steps to increase your local visibility.