Now that we know why its important to create content, we can begin planning our own inbound strategy. To do this, we must first understand the Inbound Methodology.

Whether your customers love cocktail rings or gold necklaces, you need to have a solid content marketing strategy to promote your eCommerce store in order to get it in front of your customers. If you are new to the world of content marketing or you want to master it for your business, you need to understand how it can boost the sales of your jewelry business.

Ultimately, creating content shows your visitors that you’re the person they should be working with. But, perhaps even more importantly – without content, you won’t be found.

For most businesses in the jewelry space, websites act as ‘virtual stores’. Digital real estate can certainly be defined by your brand’s presence in the major search engines for high-traffic keywords, but it can also be defined by your domain name.

There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or slow adaption, have not embraced today’s online reality.

In previous installments of this 4 part series, we established the mantra for navigating the online marketing channel to be “Technology First, Then Marketing.”  Your website is the hub to which all marketing channels lead.

What if there was one thing we could do that would make our social media way more powerful, increase our SEO, and strengthen the brand loyalty we have with our customers?

There is. Its called Inbound Marketing, and its a must-adopt philosophy for jewelers wanting to stay as strong as possible in the coming years.

Instagram is one of my favorite social media platforms for advertising eCommerce retailers. To start, it is one of the few platforms that can still generate organic growth. Unlike Facebook, which requires spending money to build engagement, Instagram can attract users by simply following, liking, or commenting on their accounts.

In the previous two parts to this series, we reviewed the importance of landing pages and what goes into a successful landing page. Now we’re going to make sure the right people are in the right place by using the correct message.

In the early days of websites it was common practice for a web-master to custom create the site in programming languages such as C, C++, PHP, and Python. The first real cost effective technology breakthrough came in the late 1990’s with the advent of open-source content management systems (CMSs) for websites. These CMSs allowed retailers from all industries to utilize templates to  build and manage most of the ongoing content changes on their website from an administrative login at a much lower cost.