Online Gray Market Growing For Luxury Jewelry And Watches, Discounts Up To 65%

New York, NY—Last fall, a study by digital research firm L2 found that by not having e-commerce capabilities, jewelers are not only

The 6 Key Marketing Metrics Your CEO Actually Cares About

Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing

Unfiltered: How to Show Up in Local Search Results

If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search

Making the Most of Must-Have Looks: The Google Local Inventory Ad

There are fashion jewelry buyers who live in the moment. When a trend is being born – whether that means

10 Easy Ways to Measure the Effectiveness of Your Content

The most effective marketers have their content strategies firing on four cylinders: Planning Content creation Content promotion Analytics The list


How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have


26 Ways to Leverage Content In Your Customer Acquisition Strategy

We’re all on the same page that producing content for marketing purposes is important. But are you generating content for