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How David Harvey Used Cyber Monday To Boost Holiday Sales

[vc_row][vc_column][vc_column_text] Norwalk, CT—While Cyber Monday has become a mainstay for most larger retailers (as well as shoppers), the same cannot

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7 Tactical Ways Every Business Can Use Local Marketing to Sell More

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider

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Online Gray Market Growing For Luxury Jewelry And Watches, Discounts Up To 65%

New York, NY—Last fall, a study by digital research firm L2 found that by not having e-commerce capabilities, jewelers are not only

The 6 Key Marketing Metrics Your CEO Actually Cares About

Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing

Unfiltered: How to Show Up in Local Search Results

If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search

Making the Most of Must-Have Looks: The Google Local Inventory Ad

There are fashion jewelry buyers who live in the moment. When a trend is being born – whether that means

10 Easy Ways to Measure the Effectiveness of Your Content

The most effective marketers have their content strategies firing on four cylinders: Planning Content creation Content promotion Analytics The list

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How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have

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26 Ways to Leverage Content In Your Customer Acquisition Strategy

We’re all on the same page that producing content for marketing purposes is important. But are you generating content for

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