Screen Shot 2021-05-10 at 2.39.04 PM

Setting Your eCommerce Budget

The first video in our official Jewelry eCommerce Course. Learn how to set your digital marketing budget for ecommerce.


Five Tips For Jewelers To Engage And Reach New Customers Through Instagram

With over 1 billion people every month and 71% of the audience under the age of 35, if you’re not active on Instagram, then you’re invisible. Here are some great ways to use Instagram better.


4 Quick Ways to Speed Up Your Jewelry Store’s WordPress Sites

Speed is important for everything on the web, from conversions to search engine rankings. If you have a Wordpress site, there are a few simple ways to significantly improve your site speed.

Screen Shot 2021-02-03 at 12.22.16 PM

The Importance of Good Content for Digital Marketing & Advertising

Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

Screen Shot 2021-02-03 at 12.22.16 PM

Hyping It Up: Winning Social Media Strategies That Drive Business

Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!

Screen Shot 2021-04-06 at 3.21.00 PM

Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology

In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.


The Difference Between a Customer and a Client

Are you running your jewelry store like a fruit stand—keeping the product fresh, Starting each day with a smile, hoping the lines will be long and that your genteel salespeople close more sales than they lose? If so, you are losing about 40% of your profits.

  • Misc
  • March 31, 2021
  • 0
Screen Shot 2021-02-03 at 12.22.16 PM

Leveraging Technology to Advance Your Business

Recorded replay from Adam Gerety’s presentation at the 2021 Jewelry Ecomm Conference. Learn about the Zing platform – by Jewelers Mutual – which provides an easy-to-use one-stop-shop designed for the jewelry industry to facilitate the digital connections necessary to be successful in today’s world.

Screen Shot 2021-02-03 at 12.22.16 PM

Evergreen and Omnichannel – The Two Most Important Things to Focus on in Digital for 2021

Recorded replay from Ben Smithee’s presentation at the 2021 Jewelry Ecomm Conference. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. Learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth.


Instappraise Releases GIA Report Check Integration

Instappraise, a fast-growing technology startup and developer of the innovative and easy-to-use jewelry appraisal creation and management solution, is pleased to announce a time-saving new integration: the platform now seamlessly integrates with the Gemological Institute of America’s (GIA) Report Check.