With independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.
With 3.81 billion people active on social media, it’s a prime way to market and attract new jewelry consumers. As online purchases have grown year over year, social media has become increasingly more important to growing a jewelry business. Social commerce should be a major part of your digital marketing plan.
As a jewelry store owner, you can’t afford not be on Google. That’s how most customers begin their search online, even when shopping for jewelry. A recent study found that up to 92 percent of customers search and compare competitors before making a purchasing decision.
So much time is spent focusing on optimizing things like customer retention, ad spend and social media that it can be easy to forget the core intention. What is the core intention? It is simply, driving quality traffic to your jewelry store website.