PPC advertising is one of the most effective means for retailers to build brand awareness, collect leads, and generate revenue online. Here are some proven ways to use PPC effectively with high ROI.

We’re planning our sixth annual Jewelry Ecomm Live Conference! Here’s how to be a speaker.

Social media is about being social. Your store should engage with current and potential customers, reply to comments and even start engaging with non-followers. Running profiles on multiple platforms can become a full-time job. Automation can help, to some extent, with posting and building a following.

When investing in your jewelry store’s website it’s important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s smartphones are particularly adept at not just taking high quality photos, but making the object in your photo, in this case jewelry, look phenomenal.

The holiday shopping season is just around the corner. For retailers, this means that it is time to gear up for the most profitable time of year. Is your website prepared?

Email is still the most direct, high-converting marketing channel available to retailers. Here are some ways to grow that list.

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.

If you were struggling before COVID-19, you will struggle more post-crisis, that is if you’re still in business. Thankfully, you don’t have to just sit and watch your business crumbles amid the coronavirus crisis. In this post, we’re going to give you some adaptive approaches to selling jewelry in the new normal, so get ready to reinvent your business.

One of the most important elements of your store’s website is having live chat. You’ll reach customers at the right moment and solve their pain points.

Writing for the jewelry industry is difficult. Where do you start? It’s challenging, but it’s not impossible to write about jewelry. Your goal should be to educate rather than tell your audience about the history of necklaces or try and make a product description into a blog post.