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3 Mindset Shifts to Connect with Affluent Collectors

With these 3 essential mindset shifts, you can begin to elevate your service and connect with affluent collectors easily and effectively!

  • Misc
  • September 9, 2021
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6 Simple Ways to Get Jewelry Images Ready for E-Commerce

Product images are everything. In offline selling, your conversation with customers increases your sales, but in online selling, your jewelry images become your front liners.

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Are you maximizing your increase in foot traffic?

Why is clienteling such an integral part of maximizing your foot traffic? How do you keep relationships where customers stay customer for years?

  • Misc
  • September 3, 2021
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Top 5 Ways to get your Watch Store Recognized

Trying to figure out how to get noticed selling watches online? Here’s a quick rundown of some key strategies, by OWUP.

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Ransomware Against Jewelers: Should You Pay the Ransom?

Ransomware has been a plague on every business. An estimated 61% of organizations worldwide experienced a damaging ransomware incident in 2020, a 20% increase over the same period in 2019. A successful ransomware attack is inevitably an expensive, disruptive disaster. Ransomware cyber insurance claims grew by 260% in 2020. This flood of ransomware has led to a wave of questions from businesses wondering what to do to stay safe and what to do if they get hit – including whether they should pay the ransom.

  • Misc
  • August 25, 2021
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The New Key to Digital Marketing Success for Jewelers in 2021

You may be thinking your website is the only factor to your online success, and in fact, it is one of the most crucial pieces of your digital footprint. However, we need to look the website as the hub and all of the other spokes working in unison that make up the entire scope of your business online.

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Smart Age Solutions Becomes Shopify Partner

Introducing Shopify Smart Sites, your jewelry e-commerce secret weapon. Grow your online sales with cutting-edge technology and digital marketing best-practices designed to help you outsell your competition.

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Jewelry Facebook Ads 101: Custom Audiences, Lookalike Audiences

The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.

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Millennial Spending and Shopping Behaviors: Tips for Jewelry Store Owners

When it comes to spending, Millennials, or the generation generally regarded as being born between 1981 and 1996, are often blamed for being the force responsible for “killing” different industries. According to a survey from NBC and GenForward, 62% of Millennials owe more in debt than they have in savings.

  • Misc
  • August 4, 2021
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How Much Should Jewelers Spend on PPC Ads?

As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising. One of the most common questions we’re asked before a jeweler signs up for our PPC services is “how much should jewelers spend on PPC?”