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How to Use Digital Tools for Clienteling this Holiday Season

As jewelers and sales associates working with clients in and out of the store, digital tools and new technology can be helpful to better your communication and facilitate the sale.

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The 5 Big Benefits Of Live Chat For Your Jewelry Business

If you’re not using live chat already, it could be a game-changer for your jewelry business.


The Easiest Ways To Reach Your Most-Likely Customers

There’s a term in digital marketing called “low hanging fruit”. This term means trying to pull the fruit hanging lowest from the tree – the easiest food to get. How do we reach this “low hanging fruit” with our marketing?

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How to Reach More Clients This Holiday Season

Tis the season to sparkle, and nobody does that better than jewelry stores! If you’re looking for unique ways to stand apart from the competition in a way that will leave your clients merry and bright, look no further than our top holiday marketing ideas for the 2022 holiday season!


GemFind Launches In Store Personal Shopper Tech

GemFind’s new Video Call, in exclusive partnership with Oktium technology, allows jewelers to provide an in store shopping experience via video chat with their customer.

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5 Tips To Improve Your Jewelry Website’s User Experience

Jewelry is a special purchase and a mediocre website will no longer suffice. A website which was once seen as the cutting-edge of technology, can quickly look old if you don’t continue to make updates.


Understanding Google Performance Max Ads

I recently wrote about Google’s new phase of online marketing, Performance Max ads. Today I’ll outline a little more about this new ad type.


How To Prepare Your Jewelry Business For The Holiday Season

Whether you love it or hate it, the holiday shopping season will soon be upon us. Consumers will be looking online and shopping in person for that perfect gift for a loved-one. Everyone wants to make their memorable event or occasion extra special.

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A Guide to Google Maps for Your Jewelry Store

When it comes to getting more local traffic to your jewelry store, Google Maps is an invaluable marketing tool. Not only does it help local customers find you, but it also helps you stand out from the competition and makes you discoverable by new customers.

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Google phasing out Shopping Ads – Switching to Performance Max Ads

Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022.