As an ecommerce jeweler, you’ve probably noticed the rising trend in online shopping. In fact, ecommerce sales will reach over $630 billion in 2020 per Juniper Research. While more customers are great for your business, it’s also a good time to focus on how to keep your customers safe. As online sales increase, so does the potential for fraud. Juniper predicts that 65% of all online sales this year will be fraudulent.
When you decide to run Google Ads, the cost and ranking of your ads will be based on your Quality Score. Increasing your Quality Score is enormously important. It can mean the difference between paying $5.00 per click or $1.00 per click – which over times, means much cheaper ads and higher profit margins.
Learn how to use Google to build a foundation for your eCommerce business! Featuring eCommerce expert Ron Dod of Visiture, you’ll learn how to leverage google organic listings and ads as well as how to measure success from Google.
Laura Stanley heard the “be online now, during this lockdown” message repeatedly as she sat through two days of speakers at the recent American Gem Society Conclave. The sessions were held online this year and the message kept resonating with her. Everyone at Conclave who had anything to do with sales or marketing were encouraging us all to get online,” said Stanley.
How often should jewelers and jewelry brands should be posting on social media? After all, you want to make sure you’re posting frequently enough to spread your brand message and promote your products, but don’t want to annoy your audience and feel spammy. Here’s the answer.
Blogging remains an essential tool to drive web traffic. The benefits outweigh the cost and it is still inexpensive compared to any other marketing activities. In return, you attract and potentially acquire prospective customers. Read on and find out why marketers considered business blogging as the holy grail of digital marketing.
Retailers want to generate more sales. That’s pretty much a given. Thankfully, in the age of the internet, eCommerce advertising tips are just a couple of clicks away. The fact is that there are tons of digital marketing strategies to boost sales. Here are some of the best.
I encourage us all to take a step back and think about the way we shop for luxury goods. How do your purchases usually start? Do you usually just wake up and decide to walk into a store when buying a new luxury item? Nowadays, unless you have a retailer you’ve bought from before that you already trust, you’re most likely looking online for information first in order to make the best decision on what to purchase. Guess what? So are your customers.
Many of us were not prepared for a sudden shutdown due to covid 19, but as business owners we must be resilient and work through any existing crisis. To do so, you need a few things in your business revival kit to help your business thrive.