Are you looking forward to brainstorming jewelry blog ideas to drive traffic to your business blog? Once you have created your jewelry blog, you’ll discover that coming up with consistent killer ideas is one of the hardest parts of business blogging.

From a jeweler’s perspective, and other small businesses, the COVID-19 shutdown was a shockwave. Panic or opportunity? How will the industry change?

We take a look at TikTok – social media’s latest breakthrough app. Is it a smart platform for jewelers and jewelry brands to advertise on?

Buffer’s social media manager’s checklist can help jewelers intelligently stay on task with their social goals.

Even before the coronavirus pandemic shook our daily lives, Pinterest was already on their way to dominating social commerce. Even though it has fewer users than other social platforms, it is a powerful tool for selling products online.

As a jewelry store owner, you are already aware that the wedding and bridal jewelry segment of your business is ultra-competitive. How can you get your message noticed amongst all the competition to be the engagement ring store of choice in your area when it comes to popping the question?

So much focus is spent on optimizing things like customer retention, ad spending and social media that it can be easy to forget the core intention that is driving all of your hard work — driving traffic to your jewelry store website.

Google’s changes are part of a complex system that are sometimes difficult to pinpoint, but critical to understand as a business and website owner.

Jewelry marketing is a perpetual motion. The market is changing at an alarming speed, and if you’re stuck in a rut, there’s a chance that your glitter has faded, and your customers would soon fade as well as they get drawn towards the light also known as your rival brand. Some businesses view marketing more as an expense than an investment, but the truth of the matter is that, given the right marketing strategy, it doesn’t cost you money; it makes money.

Learning how to use Facebook’s Special Audiences in your paid ads strategy will help you target the right relevant customers for your store or brand.