Clienteling has become a bit of a buzzword recently. At Clientbook we’d like to think we’ve played a small part in evangelizing this message. After all, we’ve come to be known as “The Clienteling Company.” That’s cool with us since we built our entire business aimed at helping retailers.
By now most jewelry store owners are aware of how mobile device usage has exceeded desktop computer usage. Today, let’s talk about how the majority of your customers will find and call your store: mobile map apps.
According to a recent study by the National Retail Federation, 83% of Americans planned to celebrate Mother’s Day, with spending totaling over 28 billion dollars for the occasion.
If you’re in the jewelry business, you can’t afford not to be active on social media. What better way is there to showcase your jewelry store, new collections and styles?
Based on Clientbook outreach to hundreds of retailers, we found that more than 90% of retailers said they collected and kept detailed information on their clients. However, when asked if they used that information to actively clientele, less than 20% said they do.