GemFind, the leading digital marketing platform for jewelry stores has announced a strategic partnership with Podium, one of the fastest-growing messaging platforms for connecting businesses with customers.

Advertising has become harder.

Earlier this year, the CCPA hit Facebook advertising, thereby placing severe limitations on a brand’s ability to track and target California consumers.

Apple’s iOS 14.5 update rocked ecommerce, and Google is discontinuing the use of third-party cookies in 2022.

What’s next?

Is your website making it as easy as possible for your customers to purchase from you? Or, is your website holding your sales back?

PPC generates instant traffic to your website in a cost-effective way. With it, you can measure your marketing campaigns and gather data about your target audience. Also, pay-per-click campaigns help SEO and social media initiatives by acting as signals back to Google through additional traffic activity.

Lead generation is not just about getting as many contacts as you can. It’s about making sure that these contacts lead to a successful jewelry sale and become a long-term customer. Leads are more than just a number. They’re your lifeblood.

What website platform should your jewelry store choose for their ecommerce? Shopify? Wordpress? Magento? Something else?

In the third video in our Jewelry Ecommerce Course, we’ll take a look at your best options.

Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. With our Google Ads competition for Jewelers tips, you can not only keep tabs on what they’re doing, but also minimize the chances that they can do the same to you.

In the second video in our Jewelry Ecommerce Course, Mike shares typical ecommerce conversion rates and discusses what goals you should aim for while running your online store.

If there is one thing we learned in 2020, it’s that digital marketing for all retail businesses is the most important factor for generating revenue. It doesn’t mean that all transactions happen online, but it’s the primary catalyst for business to funnel through.

While people do search online for fashion styles or gifts for loved ones, the bridal buyer is much more active and ready to buy. Before someone proposes they need an engagement ring, and your website is the perfect place to start! Here are some tips for improving their user experience on your website.