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Grow Your Online Shop By Knowing Your Best Collectors

In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.

Shopify Shares Tips For Growing Your Store

Shopify recently interviewed a number of top online retailers sharing their #1 tip for marketing and growing your store.

The Areas Of Marketing That Matter For Jewelers

What should a jewelry store’s digital game plan look like in 2019? There are a lot of different tools available to jewelers! Which should you use?

Your Sales And Marketing Dream Team

There are few things more important than your marketing team and sales team being on the same page. Especially in the world of digital.

Personal Client Relationships – The Most Important Thing to Grow Your Business

Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the right strategies, you’ll see a 4x increase in the annual spend of that customer.

Do You Value Your Website The Way You Should?

The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.

Sales Funnels for Jewelry Stores, Part 2

In Part 1 of Sales Funnels for Jewelry Stores we covered the basics of sales funnels and how they were a powerful part of marketing even before the internet existed. Today we will look at how technology made it easier and more affordable to run an effective funnel. We’ll also share an example of a funnel using Facebook ads and email marketing.

Sales Funnels for Jewelry Stores, Part 1

Want to know how to track and ensure your next marketing campaign is successful? Then you need to know about sales funnels and how your jewelry store can use them correctly to increase sales.

3 Tools to Ease Customer Communication

With more ways than ever to reach your customers in 2019, finding the best communication tools can be difficult. Fortunately, we know of 3 that consistently stand out above the rest. In this article, we’re going to walk you through how each can be used to improve the connection between you and your customers online.

8 Jewelry Advertising Ideas to Attract Your Target Audience

Jewelers, consumers want to be wooed. This is one of the many significant impacts brought about by globalization. They are empowered now more than ever because of the plethora of options made available by the internet. You no longer control what they should see, hear, or buy. They are no longer passive trade participants who need to wait until you’re ready to attend to their needs. If you can’t meet their demands now, other jewelers will – in no time.

An Unadorned Generation: A Decline in Jewelry Demand Among Millennials and Possible Solutions

An Unadorned Generation" is an article by Ray Moheet, and focuses on the relationship between millennials, their shopping habits (particularly their large-scale shift to smartphone and internet shopping), and the future of jewelry sales.

Achievable Online Goals & Metrics For 2019

It’s impossible to start succeeding online without improving certain metrics. Believe in the process and the outcome will be much more achievable. Here are some metrics you should be focused on improving this year, which will ultimately result in more sales.

6 Trends that Will Shape the Jewelry E-Commerce Industry in 2019

Reports revealed that while the e-commerce industry continues to grow, the competition is only going to be fiercer as technology advances and customer behavior and preferences evolve. Technology advancements and new business models are a force at work and consumers are continuously demanding more revolutionary ways from online businesses to close the gap between what they see online and what they feel when they receive their orders. Such demand puts greater pressure on online retailers.

Time to Shine: Tips to Boost In-Store Holiday Sales

With the holiday season upon us, this is one of the biggest and most important times of year for jewelry sales. While many shoppers have moved to online sales, there are plenty out there who value the personal touch of in-store shopping. Yet in a digital world, you still need to use online marketing techniques to tell your potential customers what you have that they want. Here are some holiday marketing tips.

Marrying Your Sales Team & Marketing Team Together With Online Strategies

Years ago, if you wanted to find information on a specific product, you would search out an expert to help educate you. In your case, this likely means people coming into your jewelry store with very little knowledge on their purchase, and relying on you - the expert - to help with their ring purchase. However, things have drastically changed.

23 Tactics to Reach More Bridal Customers

There is no question that bridal customers make up a good portion of your clientele. They may start with purchasing an engagement ring, but with the right customer service, you can turn them into lifelong customers who return to you for all of their jewelry needs. How can you reach out to potential bridal customers? Read on to learn more.

Navigating the Online Marketing Channel: Marketing Strategy

As a recap, the adage to remember when thinking about navigating the online marketing channel is "Technology first, then Marketing”, because you only have one chance to make a first impression. At this point in our analysis you understand the website technology and data requirements you need to have in place before embarking into the online marketing channel.

3 Ways to Boost Your Visual Marketing Usage

The content you create for your customers is key to building brand awareness and loyalty. The way people interact with social media shows that consumers are looking for visual cues when shopping for jewelry. eMarketer found in 2014 that branded Facebook posts that included images earned 87% of all engagements. You may be surprised to learn that people only retain 20% of the text they read but retain 80% of the visuals they see.

Human Connection Is The Key To Retention

Still think high customer satisfaction is the best way to get repeat business? The reality is that many of your competitors also have highly satisfied customers. If they didn’t, they’d be out of business. Anybody can sell a $3000 pair of earrings but what value are you providing other than the earrings themselves? What differentiates the top companies from the rest is that they are able to form positive emotional connections with their customers.

3 Important Digital and eCommerce Investments for Your Online Jewelry Store

How digitally competent is your online jewelry store? Early this year, the Digital IQ Index: Watches & Jewelry 2018 by L2inc – an intelligence business firm that focuses on the digital competence of different consumer brands – ranked Tiffany and Co. and Cartier as ‘geniuses’ among luxury jewelry and watch brands in terms of digital competence. While big brands are acknowledged for their digital investments, what are you doing to meet the digital expectations of jewelry consumers?

Digital Marketing: Not Just For Retailers!

Many manufacturers and designers think that digital marketing has nothing to do with them because they don't sell directly to the public. This is silly.

Mobile Display Advertising For Jewelers: Delivering Your Message Straight to Consumers’ Pockets

In my position as Director of Media, I oversee three media departments: Traditional, Digital and Social. My goal is to look at the full media mix and analyze how these different mediums can work together to create a well-rounded advertising approach. I try not to sway too much in either direction because from my perspective, all these mediums provide us with different touch points where we are able to access the consumer in a different setting and stage of the buying cycle. Think “Yin and Yang”, not “Either or”. With that said, it is no secret that we spend more time than we’d like to admit on our mobile phones.

Digital Marketing Gone Stupid (for jewelers)

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses throw money at it like a two year old at the dinner table.

Video (part 2): Smart Age/Google Q&A Session

This is part 2 of Smart Age and Google's presentation at Centurion Scottsdale 2018. This part is the Q&A session at the end of the presentation, answered by Andrea Hill and Google execs.

Video: How Customers Shop Online For Jewelry Today

Enjoy this video from Centurion Scottsdale 2018 recapping why Google is so vital to a jeweler's success. Presented by Smart Age and featuring Andrea Hill.

Last Call for Digital Marketing Adoption, Jewelers

Businesses that fail to adopt sophisticated digital marketing strategies are facing an uncertain future, as consumer shopping behavior changes and retailers fight harder than ever for traffic.

Navigating the Online Marketing Channel Part I: The Website

It’s a fact that very few independent retailers do meaningful e-commerce.  At the core, the reason for so few success stories is the sheer difficulty of the process and the breadth of personnel resources and skills sets that are needed to create and manage the technology platform and the online marketing strategy.  Only after the right technology is in place can a meaningful marketing message be delivered and the analytical insights discovered, for a strong return on the advertising and marketing investment.

12 Key Tips to Make Sure Your Digital Marketing Works

Andrea Hill, owner of Hill Management Group and Werx Marketing, took the podium at the Centurion Scottsdale show to help jewelers navigate an online/offline marketing landscape that is more complex and fast-changing than ever.

Google Exec To Jewelers: Your Ad Spending Is All Wrong!

The famous saying goes “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Well, Jamie Blomquist, agency development manager at Google, can tell you exactly which half it is. Except that jewelers aren’t wasting just half, they’re wasting three-fourths of their advertising money.

Do You Tap Or Click?

In a world where 79% of the internet users are on mobile, it’s getting more and more important to have your company fully adapted and prepared for the digital environment. The more friction you remove from your user experience, the less that your user will tolerate. That’s why it’s important to always have your client’s needs in mind, making the message as direct and simple as possible.