The Jewelry Industry's E-Commerce Newsletter
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Why Marketing Campaigns Fail

Having an amazing product - and being able to market that product as effectively as possible - are two entirely different things. Learn some common mistakes companies make when running their digital marketing campaigns.

Braving The Amazon

2016 marked the second year in a row that more retail stores closed than opened. For retailers, this is both a body-blow to their bottom line and a shocking prognostication about what’s coming down the pipeline for retailers. The source of this disaster for brick-and-mortar retailers is the rapid “Amazonization” of the retail marketplace.

Rise Above the Competition with Great Jewelry Product Descriptions

Learn how to craft enticing and engaging jewelry product descriptions to attract customers to your eCommerce site and boost conversion rates.

Why Your Jewelry Store Should Be Texting in 2019

It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers want to use messaging when communicating with a business.

Content is King, and Video is the Crown

In today's consumer market, good visual content is the key component to enticing, impressing, and ultimately selling your customer. For a long time, all you needed was a compelling brand message or some really good pictures… but now, no one has the time (or patience) to read a long story about your “amazing” company. Nor does a simple picture speak a thousand words like it used to.

How to Sell Fine Jewelry on Amazon

Do you want to sell fine jewelry on Amazon but don’t know where and how to start? Aside from the local and federal import, export, and safety regulations, Amazon implements strict rules and requirements for selling fine jewelry on its platform, and it requires an ample amount of time as you would have to read all the help files to ensure that you don’t miss anything or you risk getting terminated or suspended. But worry not! In here, you’ll find all the crucial dos and don’ts, tips, and other requirements to kick off your fine jewelry store on Amazon.

Selling on Amazon: Pitfalls to Avoid

With over 300 million shoppers, Amazon is an attractive marketplace for virtually any type of seller. More than 80% of total consumers bought something online, and the vast majority of them likely purchased something from Amazon. It might shock you to hear that there are over 100,000 sellers with over $100,000 in sales on Amazon, but there are many more that aren’t breaking even.

How To Drive Holiday Diamond Sales – Using A Growth Hack Formula And No Inventory Costs

According to Bridebook, It is estimated that approximately 100,000 proposals are likely to occur during the holiday season. Add to that, the increase in online bridal sales: Idex Online recently published a report that diamond jewelry sales hit a record $82 Billion in 2017 boosted by Millennials and Gen Z. More and more couples are choosing to shop online for their engagement and bridal jewelry. The sales potential here is mind boggling.

How To Sell Jewelry On Instagram: 101 Primer

If you’re one of those online jewelry retailers who hasn’t received the memo yet, we’re here to tell you that Instagram could potentially be the biggest boon you’ve been waiting for. Yes! With its striking filters and snazzy updates now and then, it’s no doubt that most of the people are hooked. But if you think that it mostly glorifies social vanity, think again. Statistics show that of the top 100 brands globally, 90% are on Instagram. After all, the level of engagement with brands on this platform is said to be the highest among other popular social media sites and is 10 times higher than the king of social media, Facebook.

“Abandoned Cart” Recovery Tips

It is common for online shoppers to browse products on sites, gradually adding them to their shopping carts, then click out of their browsers and forget all about it. In fact, 75.6% of online shoppers put items in online carts without actually checking out. Here are some tips to prevent this and confirm the sale.

How to Create a Customer Loyalty Program that Works

Loyalty programs provide one of the best ways to turn regular customers into loyal fans. Rewards offer incentives for customers to increase their order value and to shop more often. Many brands offer loyalty programs but not all of them are successful. Just simply having a loyalty program won’t encourage customers to take action. They have to be cleverly created to offer rewards that are attractive to customers, easy to understand and easy to redeem. Here, I’ll provide you a step by step guide to start your first loyalty program. Let’s dive in!

Increase Online Sales With These Five Sales Boosting Tips for Jewelry Retailers

According to the National Retail Federation’s Holiday Consumer Spending Survey, the Holiday season marks an extremely digital shopping trend as 46 per cent of all shopping activities are predicted to happen…where else? Online! Now this sounds like music to jewelers’ ears, but the challenging question remains – How do you drive majority of these shoppers to your online store and get them spend their money on your precious jewelry?