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Online Shopping Experience Revisited

"What had gone wrong was that we weren’t treating our online customers like our in-store customers. We thought it was enough to have a website that displayed our jewelry line."

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3 Simple Clienteling Activities Your Sales Associates Should Be Doing

Clienteling is the number one way your sales team can actively work to increase foot traffic and drive sales, yet many don’t do it because it feels too hard to get started.

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5 Simple Ways To Empower Your Digital Agency

More and more jewelers and jewelry brands are working with digital agencies to stay competitive in the marketplace. If you’re one of these companies, there are a few things you can do to empower your agency to be more effective for you.

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6 Ways To Empower Your Salespeople (And Create Loyal Customers)

When's the last time you've taken a look at your loyal customers' list?  More importantly, do you even have a list of your most loyal customers?

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Interaction Management: The Modernization of Local Business

We started our efforts by creating an effective, efficient way to gather reviews for local businesses. We’ve since used that success to build out an entire platform of solutions designed specifically for doing business with customers—in the moment.

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Powerful Referral Strategies That Will Clone Your Best Clients

Referral strategy is so important. It will make the biggest difference in your business if you can clone your best clients to have more just like them.

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3 Customer Retention Tips

Trying to attract a new customer can be 5 to 25 times more expensive than working to retain a current one (Harvard Business Review). Your customers are your biggest brand ambassadors. Proactively working on retaining them can not only keep them loyal to your jewelry business but also lead to them recommending you to their friends and family.

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How To Enhance The Jewelry Retail Experience

Knowing the four C’s isn’t just enough when you run a jewelry retail business. Customers want memorable experiences and great stories that they can share with their loved ones.In this article, we’ll go through several emerging technologies that will enhance the jewelry retail experience.

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Build Your Store With Brand Events

A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other similar activities.

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Marketing to Millennials: How to Sell Jewelry to Younger Consumer Groups

It seems like jewelers are led to believe that marketing to millennials or selling jewelry to younger consumer groups like the millennials and the Gen Z is a hard nut to crack. However, with the jewelry industry predicted to grow continuously during the forecasted period of 2019 to 2023, does it ever make you ask why millennials are not buying diamonds?

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3 Customer Service Skills Every Jeweler Should Master

How your jewelry store interacts with its customers often determines how—and if—you succeed in the industry. This customer-centric approach keeps today’s customers satisfied while helping build loyalty for tomorrow. The quality of your customer service should be a top priority and serve as a barometer of your store’s success.

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How to Respond to Negative Reviews

Reviews influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Recent research on Hubspot found that if you respond to a customer’s complaint and resolve the mistake, they will continue doing business with you 96% of the time.

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Striking A Balance Between Brand Awareness and Brand Identity For Your Jewelry Brand

You may have heard the terms “brand awareness” and “brand identity” - but did you know they’re not the same thing? Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two.

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How To Automate Sales For Your Online Jewelry Store

In this article, we’ll give several tips you can use to automate sales on your online jewelry store. Automation can be defined as to how far you can bring a lead down the sales funnel without any human interaction. We’ve listed below the top 5 tips that will push your leads as far as possible down the sales funnel!

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Online Reputation Management: A Step- by-Step Strategy for Jewelry Store Owners

The internet has changed the business landscape. Not only has it changed the way each of us conducts business, but it’s also changed how customers relate to us. In many ways the internet has made life easier for the customer while making things more difficult for the businesses that serve them.

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Podium Webinar Posted: How To Successfully Collect 100’s of Online Reviews

We've posted the recorded replay of our recent webinar with Podium. In this webinar, you'll get some valuable key takeaways - why online reviews matter to your business, how to use online reviews to climb up local search rankings and tips and tricks proven to help businesses collect 100s of new reviews.

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4 Marketing Insights From 2018 You Should Use in 2019

As consumer expectations change, companies are challenged with finding marketing tactics that seamlessly meet customer’s needs. In 2018, we saw four new marketing trends that enhanced the customer experience—helping local jewelers continue to own their backyard.

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Smart Age Solutions Introduces New Review Beacon Tech

New York, NY— Smart Age Solutions is releasing the Review Beacon, a new product that embraces the vital power of onsite reviews. Review Beacon can help to increase the time customers spend on retailer websites, grow e-commerce sales, and help quickly build trust between brands and their website visitors.

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The Best Digital Investment For 2019 Under $150

With the new year here, many jewelry stores and brands alike will be looking for new ways to spice up their marketing for reasonable costs. Well, I want to introduce you to a product that can really help your marketing approach this year - for under $150. Any guess what it is?

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Jewelry Ecomm LIVE! Videos ready!

Take your digital marketing to the next level. Purchase the recorded replays from our 2018 Live! Conference.

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3 Ways to Draw in Thoughtful Holiday Shoppers

According to Google, mobile searches for “thoughtful gifts” have grown more than 150% in the past two years while searches for “unique gifts” have grown more than 110%. Shoppers want to make sure that the gifts they are buying for their loved ones will be cherished. They are using the Internet to find these items as efficiently as possible.

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Hybrid Advertising – Crossing the Borders of Traditional & Digital

As a full-service ad agency operating in all pockets of advertising, if we had a dime for every time someone said, “TV is dead”, we’d probably be living in a year-round vacation on our dream houses in Fiji by now. Without a doubt - TV, and all other forms of “traditional” advertising (Local Radio, Billboards, Print, etc.) has seen a shift in their audience with the coming of the digital era.

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Quick Reference: Nuts & Bolts Of YouTube Advertising

There are a ton of different ways to advertise on YouTube. The first step is deciding whether you're going to make your own videos or want to simply show your ads during other peoples' videos.

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The Augmented Engagement Ring

Physical reality often has drawbacks, particularly for a jewelry retailer. Stocking pieces can be an expensive, time-consuming process, and as tastes change, the problems of storage rise to the forefront. When can pieces be rotated in and out of display? How can retailers keep their products safe? An answer for the 21st century retailer is to simply abandon physical reality entirely.

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Digital Tools Jewelers May Want To Check Out

Some useful digital tools jewelers may want to check out to improve their digital marketing and ease their workflow.

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How Much Do Websites And Marketing Really Cost For Jewelers?

How much do new websites cost? This seems to be a question every wants answered. A good portion of the industry seems much more ready now than it was just two years ago to invest some money into a new website and an intelligent online marketing campaign. The question is, how much? In this article, I’ll explore what agencies typically charge for their services, what factors go into pricing, and how much you should (and shouldn’t) be spending.

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Jewelers We’ll Lose In 2018

There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or slow adaption, have not embraced today’s online reality.

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How Jewelers Can Screen An Agency Before Hiring Them

How can we make sure these "digital agencies" are as good as they say they are?

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How to Avoid Digital Marketing Pitfalls

Digital Marketing - talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital marketing, even when it’s not part of their core business; brands, web companies, and even display companies.

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Why Are Some Jewelry Designers OK With Using Weak Graphic Designers?

Why do so many jewelry brands accept and use weak graphic work on their sites and promotional materials?

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