Ali & Ray Moheet will help you understand your multiple traffic “channels,” what makes each of them unique, and how you can act on these traffic streams to increase conversions.

Come learn how to convert website visitors to in-store shoppers by modernizing customer interactions and feedback utilizing their preferred modes of communication, leading to more in-store visits.

This session will be filled with ideas on how you can deliver a strong online experience, while being sure it syncs well with the wonderful bricks-and-mortar experience you already provide to your guests.

Learn how strategic User Experience can help you convert online visitors to in-store customers.

From in-store strategies to technologies you need to know about to online marketing tips to ways to strengthen employee management while saving on operational expenses and more, expect to walk away from this session with action-oriented goals you can begin applying to your business right away.

This eye-opening session will reveal the realities of how data, customer-centric experiences, internal business operations and external influences all impact customer purchases while shedding light on what can truly help optimize their retail operations in an effort to build more profitable businesses.

Facebook wants to deliver relevant content to its users, and Facebook wants to make money. This is a pay to play world and we are here to help educate you to navigate and dominate and grow your business in your market with the Facebook Platform.

Join Ron Dod as he explains how to use Google to acquire customers already searching for you with the most effective and easy to implement tactics.

Learn how to target cord-cutting bridal consumers in your market utilizing OTT (Over-The-Top) to bridge the gap between traditional and digital advertising!

Today’s consumer does her browsing online, and heads to the store when she finds something she really wants. If your digital presence isn’t creating store traffic, it’s time to up your game! In this session you’ll learn how to use mobile apps to bring customers into your store.

Dick Abbott of the Edge and Ross Cockerham of Punchmark will share proven techniques to reengage current customers, generating both foot traffic and website traffic using data from your point of sale system.

“Influencer” is a popular buzz word in the jewelry industry. This in-depth course will cover crucial topics explaining how to work with influencers to grow your online and offline success.

Geo-fencing is a technology in that enables you to target customers based on location. In this session, you will learn how Geo-Fencing works and the best use cases and how it can drive traffic to your jewelry store and increase sales.

Tech is a wonderful tool to expand your audience and reach more people. In this talk, I will show you how to create this essential feeling of connection with the busy and overwhelmed modern buyer.

Jared Silver, President of retailer Stephen Silver in in Silicon Valley’s Redwood City, speaks on crypto currency and how accepting it can help you build store and site traffic.

Join Mike Hauben, Alex Fetanat (GemFind), and Kellis Landrum (True North Social) as we discuss how to stay strong during the coronavirus outbreak.