Official Course
Welcome to the official eCommerce and Digital Marketing Course For Jewelers, by JewelryEcomm.com.
The course will feature over 30 videos covering topics like website strategies, social media, Google Ads, email marketing, and SEO.
Each week we’ll release a weekly chapter in the course, so make sure you stay tuned!
Video 1: Setting Your eCommerce Budget
May 10, 2021
What’s the right ecommerce budget for jewelers trying to grow their online store? Should you put most of your money into social media? Or is Google Ads the way to go? What about Search Engine Optimization? Learn here!
Video 2: Setting Expectations
May 20, 2021
In the second video in our Jewelry eCommerce course, we take a look at what conversion ratios (profits) you can expect and/or aim for while running your online store.
Video 3: Choosing Your Website Platform
What website platform should your jewelry store choose for their ecommerce? Shopify? WordPress? Magento? Something else? In the third video of our Jewelry Ecommerce Course, we’ll take a look at your best options.
Video 4: Jewelry Website Design – User Experience
Is your website making it as easy as possible for your customers to purchase from you? Or, is your website holding your sales back?
You can be the best jeweler in town, but your customers simply won’t buy from you if your website is frustrating. Learn some key user experience tips for your jewelry website here.
Video 5: Social Media Posting Frequency
How often should you be posting to social media? Which social platforms are the ones to focus on? Can posting too much hurt your brand? Watch this quick video to get the answers.
Video 6: Using Facebook Business Manager
If you’re still using your personal facebook profile to manage your jewelry store’s Facebook page, it’s time to work smarter and use Facebook Business Manager.
Managing your Facebook marketing should be done from a Facebook Business Manager account. It’s the proper way to harness and measure your ads, posts, and business information. Here’s why.
Video 7: Jewelry Facebook Ads 101: Custom Audiences, Lookalike Audiences
The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences.
Both these tools open up unique opportunities for ads, and it’s a great place to start growing your Facebook page.
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Hi folks!
More videos will be posted soon. I’m in the middle of moving. Thanks!
-Mike Hauben, Editor