Blog posts can be real tools that impact a jeweler's foot traffic, website traffic, social media engagement, search engine visibility, brand authority, and online marketing capabilities. Here are some things to think about when producing your blog posts.
There are still many businesses who don’t understand the power of a good blog post. Great content - articles, videos, and more - will ALWAYS get higher click through rates than an ad.
When people go looking for products and services they need, they enter a frame of mind that marketers call the “marketing funnel”. The marketing funnel is a description of the self-sorting that potential customers go through during their search of the market.
Email marketing is still one of the best and most personalized ways to engage with both your prospective and current customers. Here are some ways jewelry brands and stores can automate it!
One of the fundamentals of digital marketing - for any industry - is the collection of email addresses. Email addresses enable us to target people with intelligent ads on social media. Of course, it also enables us to email them with newsletters and other marketing materials.
Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?
The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.
If you're not following up with potential customers properly, you're leaving a lot of money on the table. Learn here how to properly re-engage past and lost customers.
Email segmentation can significantly boost the conversion rates of our email marketing campaigns and newsletters. Jewelers have a few fantastic ways to leverage this strategy well.
Email newsletters are a fantastic way to re-engage customers who already know and like our business. However, much of the time, they’re too general for specific marketing goals. Here's a step-by-step tutorial explaining how to add Drip Campaigns to your email marketing strategy.
Digital advertising in today’s world can be a tough space to navigate. As someone who sells high-end items online, you need a high-end digital solution with capabilities that exemplify your brand. You’ve done your research. You’ve read the case studies about social media advertising. Perhaps you’ve even tried your hand at social media advertising, but it just hasn’t cut it.
Jewelers and jewelry brands can learn a thing or two from The Wrestling Coach, who has used emotional and/or funny videos to get enormous visibility to his gym.
We need to take our content planning and distribution very seriously. Though, it’s sometimes easy to forget all the steps we need to take to make our content a success! This is way it’s important to have a CCDC checklist. This is a very simple document to reference each time you create a blog post or other piece of shareable content so you don’t forget any crucial steps while distributing it.
As we come upon the last month of 2018, and head into the 2019, we look forward to what the digital landscape will look like in the next year. In the ever-changing and dynamic world of digital marketing, a few trends seem to keep popping up! Here are the top five trends to watch for.
In today's consumer market, good visual content is the key component to enticing, impressing, and ultimately selling your customer. For a long time, all you needed was a compelling brand message or some really good pictures… but now, no one has the time (or patience) to read a long story about your “amazing” company. Nor does a simple picture speak a thousand words like it used to.
I write a lot about Inbound Marketing, and the importance of content as your marketing starting point. Today I’ll explain a huge fundamental piece of your marketing campaigns - using content as lead magnets.
There are a lot of people, I think, waiting to learn the secret technique of e-commerce. Unfortunately, there is none. What it really comes down to is getting qualified traffic to your site. And the way to get more traffic to your site is by blogging and producing more content for them to read.
There’s no doubt about it - Facebook is the most powerful and important social media tool in the world by leaps and bounds. However, for jewelry brands looking to open new accounts with retail stores, LinkedIn provides a fantastic opportunity.
In the last part of the Inbound series, we reviewed the Inbound Methodology - a step by step system for bringing new customers to your site, and guiding them all the way through the buying process. Today we'll cover the Attract phase, specifically, to turn strangers into website visitors.
Now that we know why its important to create content, we can begin planning our own inbound strategy. To do this, we must first understand the Inbound Methodology.
Whether your customers love cocktail rings or gold necklaces, you need to have a solid content marketing strategy to promote your eCommerce store in order to get it in front of your customers. If you are new to the world of content marketing or you want to master it for your business, you need to understand how it can boost the sales of your jewelry business.
Ultimately, creating content shows your visitors that you're the person they should be working with. But, perhaps even more importantly - without content, you won't be found.
What if there was one thing we could do that would make our social media way more powerful, increase our SEO, and strengthen the brand loyalty we have with our customers? There is. Its called Inbound Marketing, and its a must-adopt philosophy for jewelers wanting to stay as strong as possible in the coming years.