Feb 21 – Feb 22, 2022

Our sixth annual conference is here!

Two days for you to learn the latest digital marketing and ecommerce tips directly from the best digital experts in the jewelry industry.

We’re excited to bring the entire event online this year – completely free of charge!

Browse the sessions below and register for whichever ones you’d like.

Note: YOU NEED TO REGISTER FOR EACH SESSION SEPARATELY. If you would like to attend 4 sessions, you’ll need to register for each of them individually.

The Current State of High-End Jewelry Sales

Feb 21, 12:00 pm – 12:45 pm EST

Kathleen Cutler


The global jewelry market is valued at $348.5 Billion — yes, that’s with a capital B — per year.

And with independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.

But just because exceptional concierge-style service is hard for affluent buyers to find, doesn’t mean it has to be hard for jewelers to provide…

With the right systems and strategy in place, you CAN take all the stress and guesswork out of selling your high-end jewelry while scaling your business to six and seven figures.

In this presentation, you’ll get a behind-the-scenes look at the proven strategies that have helped high-end jewelers add multiple 7-figures to their revenue, revitalize relationships that led to 6-figure sales, and elevate their businesses to provide them with more financial, time, and creative freedom.

About Kathleen: With over a decade of experience in the jewelry industry (and many more years in the high-end outdoor exploration industry), she has honed her skills with 7-figure brands to combine the conveniences of modern technology with the power of old school relationship-building.

The results? Repeat clients, abundant referrals, and a solid business foundation that prevents sales from slipping through the cracks. As a writer and speaker, she has been featured in Rapaport, NYCJewelryWeek, INSTORE, JCK, Jewelry Ecomm, Atlanta Jewelry Show, NYNow, and National Jeweler. She is a GIA graduate and a member of Gem X and the Women’s Jewelry Association.

How to Have More Fun With Jewelry Marketing

Feb 21, 1:00 pm – 1:45 pm EST

Laryssa Wirstiuk, JOY JOYA


57% of consumers want brand messaging that makes them laugh and entertains them, according to a recent report from Attest. In our current climate, who can blame them?

Many jewelry brands take jewelry so seriously that they forget the reason why people buy jewelry in the first place: no one needs jewelry, but shopping for and gifting jewelry is fun and memorable.

So how can you start having more fun with your jewelry marketing, not only for your customers’ sake but also for your own sake?

In this presentation, I’ll share tips for making jewelry marketing more entertaining and engaging – all in a way that can be adapted to fit your individual brand messaging.

About Laryssa: Laryssa Wirstiuk is the founder of Joy Joya, a digital marketing agency for jewelry brands. She’s also the host of the Joy Joya Jewelry Marketing Podcast and the author of “Jewelry Marketing Joy: An Approachable Introduction to Jewelry Brands”. Learn more by visiting joyjoya.com.

Proven Revenue Growth with Shopify for Jewelry Stores

Feb 21, 2:00 pm – 2:45 pm EST

anthony arechiga

Anthony Arechiga, GEMFIND


Join Anthony Arechiga, VP of Sales & Marketing at GemFind, for an informational session on revenue growth that jewelry stores have achieved on the Shopify platform. Anthony will review the benefits of Shopify, the key factors that increase revenue, and the overall e-commerce experience.

Demystifying Jewelry E-Commerce: The Cold Hard Truth About Selling Jewelry Online

Feb 21, 3:00 pm – 3:45 pm EST

Gus Garcia and Kendall Kennedy, BOTTOM LINE MARKETING


Follow Gus Garcia as he shares his no-nonsense approach to selling jewelry online for both independent retailers and brands. Attendees will partake in an eye-opening discussion centered around some of the sobering truths and misconceptions about selling jewelry online.

Key Takeaway #1: Gain a real-world perspective and expectation on the successes/failures of selling jewelry online.

Key Takeaway #2: Learn about the 3 pillars that build the foundation of a successful jewelry E-comm strategy.

Key Takeaway #3: Gain a deeper understanding of how jewelry E-comm relates to you store/brand and where it fits in your marketing mix.

Facebook and Instagram Shop Primer – Being Successful with Social Shopping in 2022

Feb 21, 4:00 pm – 4:45 pm EST



Over 130 million users engage with shopping posts on Social media on a monthly basis. For our industry, this platform is crucial in interacting with the next generation of customers, growing your brand, and making more sales. In this webinar, we will walk you through easy steps to utilize Social Shopping and sell through Instagram and Facebook.

The Power Of SEO

Feb 21, 5:00 pm – 5:45 pm EST

Jacob Jackson, OWUP


We will discuss the power of Search Engine Optimization (SEO) and the science of ranking your store’s pages higher in search engines like google.

One of the main ways potential Customers discover content and shop online is through search engines.

We will cover topics on how to rank higher which can lead to an increase in traffic and conversions. Our research has found that organic traffic drives the highest conversions of many marketing methods used.

Next, we will dig into the weeds a bit on how SEO actually works. This will cover three core pillars of SEO: Links, Content, and Structure.

Finally, a few techniques to help you on your SEO endeavors: Keyword Research, Content Marketing, Link Building, On-page optimization, and site structure as well as site speed.

About Jacob: Hello, I’m Jacob Jackson and from a tiny town in small-town Mississippi called Aberdeen. I spent 6 years in the USAF working with all forms of Technology and Security of those services. Towards the end of my career, I leveraged a program to work-study in Web Design as well as SEO. I have now been working in the Digital Marketing space for 2 years with OWUP and consider myself somewhat of an expert in SEO and WordPress Web Development.

Bridging the Valentine’s Day to Mother’s Day Gap

Feb 21, 6:00 pm – 6:45 pm EST

Stuart Blessman, PUNCHMARK


Valentine’s Day and Mother’s Day are two very important days for jewelry stores and retailers.

But often the time between those holidays is devoid of marketing campaigns until the next holiday is a week away.

What should your store be doing to market to your audience in the 83 days between holidays online?

Learn from Punchmark’s Director of Marketing on how you can use proven digital marketing strategies to generate more appointments and sales for your business before and after Mother’s Day!

About Stuart: Punchmark’s Director of Digital Marketing Stuart Blessman is a 15+ year veteran of digital marketing and brings a depth of digital marketing strategy and ecommerce knowledge to Punchmark. Combined with Punchmark’s world-class web design, development, and customer service teams, Punchmark is poised to deliver the best digital marketing campaigns, ecommerce, and digital experience your jewelry store and customers deserve.

DAY 2: FEB 22, 2022

Tips For Better Product Descriptions & SEO

Feb 22, 11:00 am – 11:45 am EST



Haig will dive into the importance of having a luxuriant voice to best describe your brand & products, backed with the right SEO strategy. This will include examples of good practice when crafting compelling Site Copy, product descriptions, and Social Media Posts with keyword-focused, problem solving & value-driven content. Join Haig online at the Jewelry Ecomm Conference & Take home a few fascinating giveaway tips!

The Evolving Cyber Security Threat To The Jewelry Industry

Feb 22, 12:00 pm – 12:45 pm EST

Dutch Holland-Merten, HMH CONSULTANTS


The seminar will cover the evolving threats and risks to all retail areas especially jewelers and will aim to provide education on how to avoid these new security issues.

We will discuss how the unseen and previously unheard-of cyber aspects are targeting retail stores. The stores are now seen as ‘low hanging fruit’ for hackers and criminal gangs to target and make significant financial gain without even stepping foot on the premises.

The presentation will finalize with how training and awareness campaigns for specific threats can protect your industry, and how your staff can help become the front line to both your physical and cyber defense policies.

About Dutch: Born and raised in London, Dutch joined the Royal Marine Commando’s at 25 where he served his first combat tour in Helmand Province, Afghanistan in 2010. 

He returned home and qualified as a member of the Royal Marines’ Police Troop and was sent back to Afghanistan for a second tour in 2011.  

After 7 years of service, Dutch was honorably discharged and joined a high-profile private security team working within the USA and Caribbean.  During this time, Dutch studied and gained his master’s degree (MSc) in Organizational Resilience and Security.

The Metaverse and the Future of Marketing

Feb 22, 1:00 pm – 1:45 pm EST



With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next. As many were, and some still are, late to the digital marketing game, we’ll dive into what the Metaverse is and how new personal ad experiences could become commonplace in the next 3-5 years.

Stay Ahead Of The Curve. Advertise Smarter, Not Harder.

Feb 22, 2:00 pm – 2:45 pm EST

Matt Guarnieri & Joel Beeker, THE SMITHEE GROUP


The digital landscape is changing on a daily basis. Whether or not you are willing or able to
adapt can determine your success in 2022. With new tracking restrictions implemented by both
Apple and Facebook in 2021, the audience targeting and data collection processes have been impacted, decreasing the potential reach of ads, as well as skewing the metrics collected.

Matt Guarnieri & Joel Beeker of The Smithee Group will be providing expert guidance and
insight on how to stay two steps ahead of the everchanging digital space and circumnavigate
future restrictions. Stay up to date with the current marketing trends, and ensure that you have the tools to succeed in 2022.

ABOUT MATTHEW GUARNIERI: Matt is TSG’s Media Strategist with his expertise firmly in the digital advertising world. He enjoys using the digital space to nurture connections. As the digital landscape continues to evolve, Matt takes a solutions oriented approach to his media strategy, ensuring the success of his clients. When he’s not breaking a sweat at the gym, he’s scouring the city for the best eggs benedict.

ABOUT JOEL BEEKER: Joel has been engulfed in the digital landscape well before graduating with a Marketing degree from Michigan State University. He takes pride in providing the best digital marketing solutions. As a Digital Strategist, he takes a creative approach to developing strategy and leverages platforms across the digital ecosystem to produce powerful results. Joel is a coffee lover at heart who enjoys spending his free time playing music or trying out new recipes.

The Clienteling Gap…and How to Close It

Feb 22, 3:00 pm – 3:45 pm EST

Ryan Blumenthal, CLIENTBOOK


Based on Clientbook outreach to hundreds of retailers, we found that more than 90% of retailers said they collected and kept detailed information on their clients.

However, when asked if they used that information to actively clientele, less than 20% said they do.

This is called the clienteling gap and in this session, we will discuss how clienteling can unlock one of the greatest assets your business has – your customer data.

We’ll also share best practices and real-world stories of retailers who have successfully closed this gap through consistent, personalized, and timely customer communication.

About Ryan: Ryan Blumenthal is Vice President of Sales and Business Development for Clientbook, the leading mobile clienteling app built for retail.

Ryan has an extensive career in the retail industry and is also the owner of Corinne Jewelers. With more than 15 years as a sales leader in the retail space he is a widely sought-after industry speaker and thought leader on topics including clienteling, retail growth and strategy, retail staff enablement, and customer retention.

Secrets Local Jewelers Use That You Should Too

Feb 22, 4:00 pm – 4:45 pm EST



Local jewelers took a page out of the ecom playbook thanks to COVID. Now it’s time to return the favor by learning from what they do best.

Did you know that most local jewelers WON’T let you buy an engagement ring on their website?

Are they crazy, or is this a brilliant move? What’s the secret to getting leads on the phone so they make the purchase with you rather than through the website?

And why would you want to do that?

Find out how online jewelers can leverage strategies local jewelers have been using for years to get leads on the phone early and help them make the best decision as well as spend more than they probably wanted to on an engagement ring.