A great website developer knows how important sharp graphics and branding are for each website. But being creative is also a curse – it can be very easy for us to get carried away with trying to make our work too cool or too interesting at the cost of clarity.
Websites are the second most-used media to find local businesses. Simply having a site isn’t enough to keep potential customers interested in visiting your store. There could be a number of reasons why your site visitors don’t stay long enough to convert but here are three of the most common.
It doesn’t matter if you’re a jewelry manufacturer, an independent designer, or a jewelry retail store. The #1 reason you have a website is to create brand authority and to show your visitor that you’re trustworthy. There will be some people who simply pop into your store to browse, especially if they’re already a loyal customer. But how do you turn new people into loyal customers who aren’t familiar with you? By bringing them to our website and showing them that you’re the real deal.
You’ve invested in your website design and it looks gorgeous. Traffic is something to be proud of since you get a respectable number of visitors per month. Good for you! However, the increase in your income is nothing to be excited about. You need conversion rate optimization or CRO to maximize the results from users who are already interested on your site.
In previous installments of this 4 part series, we established the mantra for navigating the online marketing channel to be “Technology First, Then Marketing.” Your website is the hub to which all marketing channels lead.
In the previous two parts to this series, we reviewed the importance of landing pages and what goes into a successful landing page. Now we’re going to make sure the right people are in the right place by using the correct message.
In the early days of websites it was common practice for a web-master to custom create the site in programming languages such as C, C++, PHP, and Python. The first real cost effective technology breakthrough came in the late 1990’s with the advent of open-source content management systems (CMSs) for websites. These CMSs allowed retailers from all industries to utilize templates to build and manage most of the ongoing content changes on their website from an administrative login at a much lower cost.
Don’t sabotage the success of your marketing campaigns by directing all your visitors to your homepage. Last week we learned about Attention Ratio, and explained the basic principles of landing pages. In Part 2 here, we learn what goes into making a successful landing page.