The Online Marketing Channel Part III – Data

In previous installments of this 4 part series, we established the mantra for navigating the online marketing channel to be “Technology First, Then Marketing.”  Your website is the hub to which all marketing channels lead.

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Landing Pages For Jewelers Part 3: Message Match

In the previous two parts to this series, we reviewed the importance of landing pages and what goes into a successful landing page. Now we're going to make sure the right people are in the right place by using the correct message.

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The Online Marketing Channel Part II – Website Platform

In the early days of websites it was common practice for a web-master to custom create the site in programming languages such as C, C++, PHP, and Python. The first real cost effective technology breakthrough came in the late 1990’s with the advent of open-source content management systems (CMSs) for websites. These CMSs allowed retailers from all industries to utilize templates to  build and manage most of the ongoing content changes on their website from an administrative login at a much lower cost.

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Landing Pages For Jewelers Part 2: What Makes A Good Landing Page?

Don't sabotage the success of your marketing campaigns by directing all your visitors to your homepage. Last week we learned about Attention Ratio, and explained the basic principles of landing pages. In Part 2 here, we learn what goes into making a successful landing page.

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Improving The Clarity Of Your Jewelry Website, And Testing It Properly

A deep dive into improving our website's clarity and boosting the visitor's experience. We’ll then learn how to use a tool called Usability Hub to evaluate and make improvements based off real, unbiased data.

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Landing Pages For Jewelers Part 1: Landing Pages vs. Websites

Don't sabotage the success of your marketing campaigns by directing all your visitors to your homepage.

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How You Can Improve Your Website By Treating It Like A Trade Show.

Would you do business with the guy ignoring you in the back of the messy booth? Nope. So why do we think our websites are any different?

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