It may seem like anyone can just throw a website together, but there are risks for not working with a professional on your website. Here’s a cautionary tale about an experience with a past client who decided to try it on their own.
Oftentimes, jewelers will ask us to create a new website without knowing what website design platform to choose. However, the answer to this question truly depends on a number of factors unique to each jeweler and their own specific needs.
The days of having a static, brochure-like website are over. Your website needs to be interactive and specifically designed to attract interested buyers and then funnel them through a sales process. Learn how here.
One of the worst areas to cut corners in your digital strategy is neglecting to speed up your site. Here are a few (mostly) non-technical ways to increase your website’s speed and make sure those jewelry customers have a great user experience.
Planning and distributing your content properly is the backbone of your digital marketing strategy. However, there’s something that I haven’t touched on yet that will make a huge impact on whether or not your content actually achieves results – and that’s how it looks visually on the page.
Every marketing campaign you run should bring visitors to specific page on your site that was carefully designed to maximize the results from that campaign. Learn more about using landing pages effectively here!
Your goal is to sell more jewelry. Does it matter if it’s from online sales or foot traffic to your store? Nope. Plus, preparing your website to be an e-commerce machine is going to have lasting effects on your store’s foot traffic, too.