Product pages are where customers usually decide if they will purchase an item or abandon a site. Therefore, stellar product listings are essential for increasing conversions.
The days of having a static, brochure-like website are over. Your website needs to be interactive and specifically designed to attract interested buyers and then funnel them through a sales process. Learn how here.
One of the worst areas to cut corners in your digital strategy is neglecting to speed up your site. Here are a few (mostly) non-technical ways to increase your website's speed and make sure those jewelry customers have a great user experience.
A professional level Wordpress website may be a great option for jewelry store owners and brands.
The impact your website has on your store's overall success is incredible. Learn some crucial tips for keeping your visitors happy and impressed.
Planning and distributing your content properly is the backbone of your digital marketing strategy. However, there's something that I haven't touched on yet that will make a huge impact on whether or not your content actually achieves results - and that's how it looks visually on the page.
Every marketing campaign you run should bring visitors to specific page on your site that was carefully designed to maximize the results from that campaign. Learn more about using landing pages effectively here!
Have you jumped onto the trend of redesigning the aesthetics of your website to appeal to millenials? The grey, muted colors that look like you’re selling Abercrombie jeans? Congrats. Your website now looks like everyone else’s.
Your goal is to sell more jewelry. Does it matter if it’s from online sales or foot traffic to your store? Nope. Plus, preparing your website to be an e-commerce machine is going to have lasting effects on your store’s foot traffic, too.
A great website developer knows how important sharp graphics and branding are for each website. But being creative is also a curse - it can be very easy for us to get carried away with trying to make our work too cool or too interesting at the cost of clarity.
