So much time is spent focusing on optimizing things like customer retention, ad spend and social media that it can be easy to forget the core intention. What is the core intention? It is simply, driving quality traffic to your jewelry store website.
Get ready. The tsunami is coming. All of those weddings that were canceled over the past two years are roaring back in 2022. According to the Wedding Report, 2.5 million weddings are expected to happen this year – the most since 1984 – making this a boom for retail jewelers.
Join Anthony Arechiga, VP of Sales & Marketing at GemFind, for an informational session on revenue growth that jewelry stores have achieved on the Shopify platform. Anthony will review the benefits of Shopify, the key factors that increase revenue, and the overall e-commerce experience.
If you’ve built out your Shopify site and now you’re wondering when something is going to happen, you’re not alone. Shopify is known for its easy startup, but what most people don’t know is that there’s no guarantee you’ll get traffic – no matter how great your site looks!
As we wind down summer and head into the fall, now is the perfect time to be proactive in your jewelry business and plan for winter. From October to November (also known as Q4), this period is the longest and largest buying periods for consumers and often makes or breaks a jewelry business. What you do today will have an immediate impact on how your jewelry sales perform tomorrow. You need to start planning now if you want to end with a profitable 2021. It’s early enough and still not too late.
There’s more to succeeding online than simply putting up a website. You have to understand how your customers interact with your site and what makes them take action. If you want to convert more visitors into sales, you need to fully understand UI and UX design principles.
While people do search online for fashion styles or gifts for loved ones, the bridal buyer is much more active and ready to buy. Before someone proposes they need an engagement ring, and your website is the perfect place to start! Here are some tips for improving their user experience on your website.