5 Key Jewelry Website Improvements For Performance

One of the worst areas to cut corners in your digital strategy is neglecting to speed up your site. Here are a few (mostly) non-technical ways to increase your website's speed and make sure those jewelry customers have a great user experience.

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Why I Build On WordPress

A professional level Wordpress website may be a great option for jewelry store owners and brands.

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Is Your Website Hurting Your Jewelry Sales?

The impact your website has on your store's overall success is incredible. Learn some crucial tips for keeping your visitors happy and impressed.

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The Major Impact Design Has On Your Website Content

Planning and distributing your content properly is the backbone of your digital marketing strategy. However, there's something that I haven't touched on yet that will make a huge impact on whether or not your content actually achieves results - and that's how it looks visually on the page.

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How Jewelers Can Use Landing Pages To Drive Sales

Every marketing campaign you run should bring visitors to specific page on your site that was carefully designed to maximize the results from that campaign. Learn more about using landing pages effectively here!

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Better Websites With Color And Typography

Have you jumped onto the trend of redesigning the aesthetics of your website to appeal to millenials? The grey, muted colors that look like you’re selling Abercrombie jeans? Congrats. Your website now looks like everyone else’s.

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E-Commerce For The Sake Of Foot Traffic

Your goal is to sell more jewelry. Does it matter if it’s from online sales or foot traffic to your store? Nope. Plus, preparing your website to be an e-commerce machine is going to have lasting effects on your store’s foot traffic, too.

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When Cleverness Ruins Your Website

A great website developer knows how important sharp graphics and branding are for each website. But being creative is also a curse - it can be very easy for us to get carried away with trying to make our work too cool or too interesting at the cost of clarity.

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3 Common Reasons Why Customers Leave Your Website

Websites are the second most-used media to find local businesses. Simply having a site isn’t enough to keep potential customers interested in visiting your store. There could be a number of reasons why your site visitors don’t stay long enough to convert but here are three of the most common.

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The Reason We Have Websites: Brand Authority & Trust

It doesn't matter if you're a jewelry manufacturer, an independent designer, or a jewelry retail store. The #1 reason you have a website is to create brand authority and to show your visitor that you're trustworthy. There will be some people who simply pop into your store to browse, especially if they're already a loyal customer. But how do you turn new people into loyal customers who aren't familiar with you? By bringing them to our website and showing them that you're the real deal.

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