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Videos

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Jewelry Facebook Ads 101: Custom Audiences, Lookalike Audiences

The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.

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Starting Properly: Facebook Business Manager

If you’re still using your personal facebook profile to manage your jewelry store’s Facebook page, it’s time to work smarter and use Facebook Business Manager.

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Jewelry Social Media Marketing: Posting Frequency

How often should you be posting to social media? Which social platforms are the ones to focus on? Can posting too much hurt your brand? Watch this quick video to get the answers.

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Jewelry Website Design – User Experience Tips

Is your website making it as easy as possible for your customers to purchase from you? Or, is your website holding your sales back?

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Choosing A Website Platform For Your Jewelry Store

What website platform should your jewelry store choose for their ecommerce? Shopify? Wordpress? Magento? Something else?

In the third video in our Jewelry Ecommerce Course, we’ll take a look at your best options.

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Setting Expectations

In the second video in our Jewelry Ecommerce Course, Mike shares typical ecommerce conversion rates and discusses what goals you should aim for while running your online store.

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Setting Your eCommerce Budget

The first video in our official Jewelry eCommerce Course. Learn how to set your digital marketing budget for ecommerce.

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The Importance of Good Content for Digital Marketing & Advertising

Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

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Hyping It Up: Winning Social Media Strategies That Drive Business

Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!

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Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology

In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.