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Videos

The Current State of High-End Jewelry Sales

With independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.

Facebook and Instagram Shop Primer – Being Successful with Social Shopping in 2022

RECORDING FROM SMART AGE’S PRESENTATION AT OUR 2022 JEWELRY ECOMMERCE CONFERENCE.

Creating Your Marketing Plan (3-Step Process)

A very basic example of what a digital marketing funnel looks like for jewelry stores.

The Power Of SEO For Jewelers

We will discuss the power of Search Engine Optimization (SEO) and the science of ranking your store’s pages higher in search engines like google.

Tips For Better Product Descriptions And SEO

Haig will dive into the importance of having a luxuriant voice to best describe your brand & products, backed with the right SEO strategy.

The Metaverse and the Future of Marketing

With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next.

Bridging the Valentine’s Day to Mother’s Day Gap

Valentine’s Day and Mother’s Day are two very important days for jewelry stores and retailers.

But often the time between those holidays is devoid of marketing campaigns until the next holiday is a week away.

Stay Ahead Of The Curve. Advertise Smarter, Not Harder.

The digital landscape is changing on a daily basis. Whether or not you are willing or able to adapt can determine your success in 2022.

Secrets Local Jewelers Use That You Should Too

Local jewelers took a page out of the ecom playbook thanks to COVID. Now it’s time to return the favor by learning from what they do best.

  • Misc
  • April 8, 2022

The Clienteling Gap… And How To Close It

Based on Clientbook outreach to hundreds of retailers, we found that more than 90% of retailers said they collected and kept detailed information on their clients. However, when asked if they used that information to actively clientele, less than 20% said they do.