Striking A Balance Between Brand Awareness and Brand Identity For Your Jewelry Brand

You may have heard the terms “brand awareness” and “brand identity” - but did you know they’re not the same thing? Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two.

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How To Automate Sales For Your Online Jewelry Store

In this article, we’ll give several tips you can use to automate sales on your online jewelry store. Automation can be defined as to how far you can bring a lead down the sales funnel without any human interaction. We’ve listed below the top 5 tips that will push your leads as far as possible down the sales funnel!

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Online Reputation Management: A Step- by-Step Strategy for Jewelry Store Owners

The internet has changed the business landscape. Not only has it changed the way each of us conducts business, but it’s also changed how customers relate to us. In many ways the internet has made life easier for the customer while making things more difficult for the businesses that serve them.

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Podium Webinar Posted: How To Successfully Collect 100’s of Online Reviews

We've posted the recorded replay of our recent webinar with Podium. In this webinar, you'll get some valuable key takeaways - why online reviews matter to your business, how to use online reviews to climb up local search rankings and tips and tricks proven to help businesses collect 100s of new reviews.

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4 Marketing Insights From 2018 You Should Use in 2019

As consumer expectations change, companies are challenged with finding marketing tactics that seamlessly meet customer’s needs. In 2018, we saw four new marketing trends that enhanced the customer experience—helping local jewelers continue to own their backyard.

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Smart Age Solutions Introduces New Review Beacon Tech

New York, NY— Smart Age Solutions is releasing the Review Beacon, a new product that embraces the vital power of onsite reviews. Review Beacon can help to increase the time customers spend on retailer websites, grow e-commerce sales, and help quickly build trust between brands and their website visitors.

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The Best Digital Investment For 2019 Under $150

With the new year here, many jewelry stores and brands alike will be looking for new ways to spice up their marketing for reasonable costs. Well, I want to introduce you to a product that can really help your marketing approach this year - for under $150. Any guess what it is?

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Jewelry Ecomm LIVE! Videos ready!

Take your digital marketing to the next level. Purchase the recorded replays from our 2018 Live! Conference.

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3 Ways to Draw in Thoughtful Holiday Shoppers

According to Google, mobile searches for “thoughtful gifts” have grown more than 150% in the past two years while searches for “unique gifts” have grown more than 110%. Shoppers want to make sure that the gifts they are buying for their loved ones will be cherished. They are using the Internet to find these items as efficiently as possible.

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Hybrid Advertising – Crossing the Borders of Traditional & Digital

As a full-service ad agency operating in all pockets of advertising, if we had a dime for every time someone said, “TV is dead”, we’d probably be living in a year-round vacation on our dream houses in Fiji by now. Without a doubt - TV, and all other forms of “traditional” advertising (Local Radio, Billboards, Print, etc.) has seen a shift in their audience with the coming of the digital era.

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