How To Enhance The Jewelry Retail Experience

Knowing the four C’s isn’t just enough when you run a jewelry retail business. Customers want memorable experiences and great stories that they can share with their loved ones.In this article, we’ll go through several emerging technologies that will enhance the jewelry retail experience.

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Build Your Store With Brand Events

A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other similar activities.

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Marketing to Millennials: How to Sell Jewelry to Younger Consumer Groups

It seems like jewelers are led to believe that marketing to millennials or selling jewelry to younger consumer groups like the millennials and the Gen Z is a hard nut to crack. However, with the jewelry industry predicted to grow continuously during the forecasted period of 2019 to 2023, does it ever make you ask why millennials are not buying diamonds?

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3 Customer Service Skills Every Jeweler Should Master

How your jewelry store interacts with its customers often determines how—and if—you succeed in the industry. This customer-centric approach keeps today’s customers satisfied while helping build loyalty for tomorrow. The quality of your customer service should be a top priority and serve as a barometer of your store’s success.

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How to Respond to Negative Reviews

Reviews influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Recent research on Hubspot found that if you respond to a customer’s complaint and resolve the mistake, they will continue doing business with you 96% of the time.

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Striking A Balance Between Brand Awareness and Brand Identity For Your Jewelry Brand

You may have heard the terms “brand awareness” and “brand identity” - but did you know they’re not the same thing? Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two.

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How To Automate Sales For Your Online Jewelry Store

In this article, we’ll give several tips you can use to automate sales on your online jewelry store. Automation can be defined as to how far you can bring a lead down the sales funnel without any human interaction. We’ve listed below the top 5 tips that will push your leads as far as possible down the sales funnel!

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Online Reputation Management: A Step- by-Step Strategy for Jewelry Store Owners

The internet has changed the business landscape. Not only has it changed the way each of us conducts business, but it’s also changed how customers relate to us. In many ways the internet has made life easier for the customer while making things more difficult for the businesses that serve them.

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Podium Webinar Posted: How To Successfully Collect 100’s of Online Reviews

We've posted the recorded replay of our recent webinar with Podium. In this webinar, you'll get some valuable key takeaways - why online reviews matter to your business, how to use online reviews to climb up local search rankings and tips and tricks proven to help businesses collect 100s of new reviews.

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4 Marketing Insights From 2018 You Should Use in 2019

As consumer expectations change, companies are challenged with finding marketing tactics that seamlessly meet customer’s needs. In 2018, we saw four new marketing trends that enhanced the customer experience—helping local jewelers continue to own their backyard.

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