Online Shopping Experience Revisited

"What had gone wrong was that we weren’t treating our online customers like our in-store customers. We thought it was enough to have a website that displayed our jewelry line."

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3 Simple Clienteling Activities Your Sales Associates Should Be Doing

Clienteling is the number one way your sales team can actively work to increase foot traffic and drive sales, yet many don’t do it because it feels too hard to get started.

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5 Simple Ways To Empower Your Digital Agency

More and more jewelers and jewelry brands are working with digital agencies to stay competitive in the marketplace. If you’re one of these companies, there are a few things you can do to empower your agency to be more effective for you.

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6 Ways To Empower Your Salespeople (And Create Loyal Customers)

When's the last time you've taken a look at your loyal customers' list?  More importantly, do you even have a list of your most loyal customers?

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Interaction Management: The Modernization of Local Business

We started our efforts by creating an effective, efficient way to gather reviews for local businesses. We’ve since used that success to build out an entire platform of solutions designed specifically for doing business with customers—in the moment.

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Powerful Referral Strategies That Will Clone Your Best Clients

Referral strategy is so important. It will make the biggest difference in your business if you can clone your best clients to have more just like them.

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3 Customer Retention Tips

Trying to attract a new customer can be 5 to 25 times more expensive than working to retain a current one (Harvard Business Review). Your customers are your biggest brand ambassadors. Proactively working on retaining them can not only keep them loyal to your jewelry business but also lead to them recommending you to their friends and family.

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How To Enhance The Jewelry Retail Experience

Knowing the four C’s isn’t just enough when you run a jewelry retail business. Customers want memorable experiences and great stories that they can share with their loved ones.In this article, we’ll go through several emerging technologies that will enhance the jewelry retail experience.

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Build Your Store With Brand Events

A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other similar activities.

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Marketing to Millennials: How to Sell Jewelry to Younger Consumer Groups

It seems like jewelers are led to believe that marketing to millennials or selling jewelry to younger consumer groups like the millennials and the Gen Z is a hard nut to crack. However, with the jewelry industry predicted to grow continuously during the forecasted period of 2019 to 2023, does it ever make you ask why millennials are not buying diamonds?

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