In the second part of this Facebook series, we'll learn about a variety of custom audiences that will help your Facebook strategy. Using custom audiences, pixel audiences, and lookalike audiences are an important aspect of maximizing your social media reach.
I am regularly asked – by brands, jewelry designers, and retailers – how they can justify and maximize their use of social media to get business value from it. I tell them all the same thing. Find your story, your perspective, your specific angle on the jewelry business and create content about it.
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Produced by the team behind the Centurion Jewelry Show.