Facebook For Jewelers Part 2: Special Audiences

In the second part of this Facebook series, we'll learn about a variety of custom audiences that will help your Facebook strategy. Using custom audiences, pixel audiences, and lookalike audiences are an important aspect of maximizing your social media reach.

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Content is the New Branding and #WomenWithPens

I am regularly asked – by brands, jewelry designers, and retailers – how they can justify and maximize their use of social media to get business value from it. I tell them all the same thing. Find your story, your perspective, your specific angle on the jewelry business and create content about it.

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Facebook For Jewelers Part 1: Starting Your Facebook Marketing The Right Way

In this ongoing series, we'll teach jewelers a clear step by step game plan to help get their Facebook marketing off to a good start.

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The Importance Of Facebook Ads In Your Digital Strategy

Facebook still remain at the top of the list for impact and value for your digital marketing efforts. But, its not free as you may think.

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