Top 5 Must-Have Social Media Tools For Jewelry Brands And Stores

In the world of social media marketing, each day brings new challenges as well as opportunities for businesses. As hard as it is to stay on top of the latest algorithm change or a new app feature, it’s essential for jewelry brands and retailers to look ahead and plan their social media strategy accordingly. To help you navigate the ever changing social media landscape, we’ve compiled the top three trends you need to know right now.

Share
How to Use Social Ads to Promote Your Online Jewelry Store

Many retailers are aware of the tools they should use in order to promote their products, in this case, jewelry. Yet, not many retailers dedicate the time necessary to learn the appropriate tools or experience results. This means that if you decide to truly invest time and energy in the creation and maintenance of your social media ads, you are already way ahead of your competitors.

Share
How To Successfully Promote a Facebook Event to Increase Foot Traffic

Many jewelry stores love hosting in-store events to drive foot traffic. Here are some advanced promotional strategies to make your Facebook Events as successful as possible.

Share
Focusing Facebook

To describe it in analogical terms, Facebook is a bulletin board. It’s a bulletin board that’s only shared between friends, but it shares essential similarities with the corkboard of yesteryear. Perhaps it’s the simplicity of the notion that appealed to people, or maybe it’s the way that the metaphorical bulletin board allowed friends and relations to comfortably share their innermost lives with each other, but regardless of the reason, Facebook is the power player of the social media sphere.

Share
Dos and Dont’s For Successful Facebook Events – For Jewelers

There are many jewelers out there who create a Facebook Event and leave it at that. Unfortunately, this is problematic. Here are a couple quick dos and dont's for running successful Facebook events.

Share
Top 3 Social Media Trends Every Jeweler And Jewelry Brand Needs To Know Now

In the world of social media marketing, each day brings new challenges as well as opportunities for businesses. As hard as it is to stay on top of the latest algorithm change or a new app feature, it’s essential for jewelry brands and retailers to look ahead and plan their social media strategy accordingly. To help you navigate the ever changing social media landscape, we’ve compiled the top three trends you need to know right now.

Share
How Jewelers Can Get the Most Bang for Their Social Media Buck

Ensuring you get optimal results from your digital marketing efforts is not as simple as pouring money into Facebook or Google Ads. Money is important for visibility in the digital space, but there is some groundwork that must be done to ensure you are getting the most value for every penny you put into social.

Share
How to Use Instagram to Grow Your eCommerce Jewelry Brand

Instagram is one of my favorite social media platforms for advertising eCommerce retailers. To start, it is one of the few platforms that can still generate organic growth. Unlike Facebook, which requires spending money to build engagement, Instagram can attract users by simply following, liking, or commenting on their accounts.

Share
Facebook For Jewelers Part 2: Special Audiences

In the second part of this Facebook series, we'll learn about a variety of custom audiences that will help your Facebook strategy. Using custom audiences, pixel audiences, and lookalike audiences are an important aspect of maximizing your social media reach.

Share
Content is the New Branding and #WomenWithPens

I am regularly asked – by brands, jewelry designers, and retailers – how they can justify and maximize their use of social media to get business value from it. I tell them all the same thing. Find your story, your perspective, your specific angle on the jewelry business and create content about it.

Share