How to Sell Jewelry Using Instagram’s Shoppable Posts

Do you want to learn how to sell jewelry using Instagram’s shoppable posts? By now, you should have already noticed those clickable product posts that let you instantly purchase the products you have your eye on with just a tap of a finger. If you’re curious and you want to know more about Instagram’s venture into social commerce, read on!

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How Micro Influencers Can Bring Customers to Your Store

Social media influencers are one of the newest jobs to surface after social media really took hold of the internet. An influencer is a person who holds a blog or page that receives a lot of attention and followers. These people will recommend products and businesses, showing them to all of their followers and getting the brands’ names out in the world, effectively marketing with a larger “word of mouth.”

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How To Measure Your Instagram Success

While other social media platforms are decreasing in popularity, Instagram keeps on gaining traction. There are over 800 million users and counting. The platform is popular among different user demographics, especially with the younger user segment. About 59% of all Instagram users are between the ages of 18 and 29 years old. Besides being a popular social media platform, Instagram is also very effective when it comes to organic engagement. In other words, it is easier to reach and engage more users organically on Instagram than any other platforms.

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Top Social Media Trends Every Jeweler Should Know In 2019

As we gear up for another amazing year, it’s a great time to assess results from last year’s social media plan and see how you can improve it in 2019. To help, we’ve gathered a few of the top social media trends for 2019 that you should take note of and incorporate into your social media strategy.

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Pinterest Marketing Guides That Jewelers Should Read

To maximize the efficiency of your online marketing, it’s important to understand the different psychologies of users across different social media platforms. Luckily, the intent of users on Pinterest is very clear: they have the intent to buy.

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How to Create the Perfect Social Media Post

With the amount of social media platforms out there, putting up the right post for the right audience on the right site can be overwhelming. How can you separate your brand from the sheer volume of voices that are constantly chattering on social media? Simply put, you need to optimize your posts for each social network.

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Top 5 Content Ideas To Make Your Social Media Sparkle This Holiday Season

Looking for some fun ways to keep your social media exciting and engaging this holiday season? Here are some ideas.

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Secrets to Delivering the Best Customer Service on Social Media

Let’s face it, the lifeblood of any retail business depends on the happiness of your customers. Now, with most customers seeking support online it’s important to provide the same impeccable customer service on the web just as you would in-store. Here are a few social media customer service fundamentals you shouldn’t ignore.

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Virality, YouTube, and Metadata

One of the most prominent ways to promote one’s brand in the Information Age is by way of “virality.” Virality isn’t a new concept in branding or advertisement, but the internet provides an environment in which information can be atomized and distributed by individuals, rather than by magazine editors or billboard companies.

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Creating A Well-Planned Facebook Ads Strategy

“Social media success” is more than posting. Many times a store adopts a “post it and forget it” mentality. However, there is a lot of work to be done after you’ve made the post as well. Most of your success with Facebook will come from running paid ads, monitoring the campaigns, and adjusting.

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