Quality vs Quantity: Increase Social Media Success By Posting Less

How often should jewelers be posting on Facebook to see clicks and results? The answer may surprise you.

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How to Choose the Right Hashtags for Your Jewelry Brand’s Instagram Posts

You may already have mastered the art of taking great photos for your jewelry brand’s Instagram feed, but you’ll also need to know how to use hashtags to get your photos noticed by users who don’t already follow you.

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Do You Value Your Website The Way You Should?

The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.

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Social Media Strategy Essentials For Jewelry Brands

What exactly is a social media strategy? It’s a comprehensive blueprint highlighting all of your brand’s social media activities to help you reach your social media goals. Here are four must-have social media strategy pillars you shouldn't ignore.

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Why Jewelers Should Learn About Facebook’s New Instant Experiences

In this article, we'll learn about Facebook's new Instant Experiences ad type and why it may be an interesting opportunity for jewelers and jewelry brands.

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How to Find the Right Influencers for Your Jewelry Brand

You’ve likely heard about the power of influencer marketing, and you may be wondering how your jewelry brand can benefit from influencers. However, you probably also feel intimidated by initiating the process, since you’re not quite sure what to expect or how to even approach an influencer. First and foremost, you must find the right influencers for your brand.

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How To Get Your Jewelry Photos Noticed On Instagram

If you’ve spent any amount of time scrolling through your Instagram feed - especially while browsing hashtags like #jewelrylovers, #jewelryoftheday or #finejewelry - you know first-hand that Instagram is crowded with literally millions of jewelry photos. How is any one jewelry brand supposed to distinguish itself in such a vast sea of sparkle?

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Social Media Audit Essentials For Jewelry Brands

When the daily routine of posting, commenting and liking just seems monotonous, it’s time to take a step back and conduct a social media audit. Whether you’re currently in a social media rut or simply want to improve your social media presence, answering the audit questions below will be the first step in developing your brand’s social media strategy.

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7 Jewelry Product Photography Ideas to Convert Instagram Followers into Customers

What jewelry product photography ideas for Instagram have you tried and worked best in terms of building and strengthening brand awareness? Can you spot it in one of the ideas mentioned below?

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Why Remarketing Ads On Facebook Work

Did you know that, on average, only 2 percent of your customers convert to sales on the first visit to your website? That means that the other 98 percent either never convert or are converting on later visits. Here is where Remarketing comes into play.

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