Top 5 Content Ideas To Make Your Social Media Sparkle This Holiday Season

Looking for some fun ways to keep your social media exciting and engaging this holiday season? Here are some ideas.

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Secrets to Delivering the Best Customer Service on Social Media

Let’s face it, the lifeblood of any retail business depends on the happiness of your customers. Now, with most customers seeking support online it’s important to provide the same impeccable customer service on the web just as you would in-store. Here are a few social media customer service fundamentals you shouldn’t ignore.

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Virality, YouTube, and Metadata

One of the most prominent ways to promote one’s brand in the Information Age is by way of “virality.” Virality isn’t a new concept in branding or advertisement, but the internet provides an environment in which information can be atomized and distributed by individuals, rather than by magazine editors or billboard companies.

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Creating A Well-Planned Facebook Ads Strategy

“Social media success” is more than posting. Many times a store adopts a “post it and forget it” mentality. However, there is a lot of work to be done after you’ve made the post as well. Most of your success with Facebook will come from running paid ads, monitoring the campaigns, and adjusting.

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Top 5 Must-Have Social Media Tools For Jewelry Brands And Stores

In the world of social media marketing, each day brings new challenges as well as opportunities for businesses. As hard as it is to stay on top of the latest algorithm change or a new app feature, it’s essential for jewelry brands and retailers to look ahead and plan their social media strategy accordingly. To help you navigate the ever changing social media landscape, we’ve compiled the top three trends you need to know right now.

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How to Use Social Ads to Promote Your Online Jewelry Store

Many retailers are aware of the tools they should use in order to promote their products, in this case, jewelry. Yet, not many retailers dedicate the time necessary to learn the appropriate tools or experience results. This means that if you decide to truly invest time and energy in the creation and maintenance of your social media ads, you are already way ahead of your competitors.

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How To Successfully Promote a Facebook Event to Increase Foot Traffic

Many jewelry stores love hosting in-store events to drive foot traffic. Here are some advanced promotional strategies to make your Facebook Events as successful as possible.

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Focusing Facebook

To describe it in analogical terms, Facebook is a bulletin board. It’s a bulletin board that’s only shared between friends, but it shares essential similarities with the corkboard of yesteryear. Perhaps it’s the simplicity of the notion that appealed to people, or maybe it’s the way that the metaphorical bulletin board allowed friends and relations to comfortably share their innermost lives with each other, but regardless of the reason, Facebook is the power player of the social media sphere.

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Dos and Dont’s For Successful Facebook Events – For Jewelers

There are many jewelers out there who create a Facebook Event and leave it at that. Unfortunately, this is problematic. Here are a couple quick dos and dont's for running successful Facebook events.

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Top 3 Social Media Trends Every Jeweler And Jewelry Brand Needs To Know Now

In the world of social media marketing, each day brings new challenges as well as opportunities for businesses. As hard as it is to stay on top of the latest algorithm change or a new app feature, it’s essential for jewelry brands and retailers to look ahead and plan their social media strategy accordingly. To help you navigate the ever changing social media landscape, we’ve compiled the top three trends you need to know right now.

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