It's easy to cringe at first glance upon seeing a video shot in a vertical perspective. After all, we've viewed videos our whole lives in the standard horizontal, 16:9 aspect ratio. However, vertical is starting to become the new default.
Most jewelers are likely using the basic Facebook pixel to assist in their Facebook ad conversions and tracking. However, using Facebook pixel events will take it one step further and open up new targeting options.
The list of features and tools Facebook has can seem so endless that you may not be taking full advantage of them. Utilizing the tools listed below can elevate your digital marketing to new levels, giving you a priceless advantage over competitors.
We typically think of using social media as a way to increase the success of our store. However, we can also use our in-store experiences to drive social media engagement. After all, a customer who just had a great experience in your store would be a perfect person to get following your page.
Many brands struggle with getting more engagement on their social media channels. However, with a little creativity and consistency a drastic increase in engagement is definitely possible. Below are five ideas that you can implement into your brand’s social media that have been proven to boost engagement.
With an industry as visually driven as ours, not having a good presence on Facebook and Instagram is like leaving money on the table
There are plenty of shady overseas companies who can sell you fake social media followings. However, the cost of doing so is more than the money you'll pay.
Your Instagram account bio is important. After all, it’s the first thing people will see after clicking on your photos and profile. There are 5 things your profile needs to be as effective as possible.
Facebook retargeting is one of the most effective ways to increase sales. In this article, we'll learn how to retarget to people with higher buying intent.
"Split testing" is one of the first things you should do for your jewelry store or brand's Facebook campaigns. Let's learn a bit more about this fundamental technique and how we can implement it.
