Social Media

The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.

If you’re still using your personal facebook profile to manage your jewelry store’s Facebook page, it’s time to work smarter and use Facebook Business Manager.

There are many reasons why you would want to start on shop on Facebook. With over 600 million Facebook shops, they’re a proven way to grow your jewelry business. According to recent statistics, 40% of people use social media when shopping online and the average time spent per day on Facebook is 14 minutes a person, and even exceeds time spent on Google.

With over 1 billion people every month and 71% of the audience under the age of 35, if you’re not active on Instagram, then you’re invisible. Here are some great ways to use Instagram better.

Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!

Recorded replay from Laryssa Wirstiuk’s presentation at the 2021 Jewelry Ecomm Conference. Thanks to new and emerging technologies like automation, AI, and machine learning, personalization is a hot topic in marketing today. In this presentation, jewelry marketing expert Laryssa Wirstiuk will introduce attendees to the topic of personalization and explain how jewelry brands can best use personalization both for attracting qualified new customers and maintaining long-term relationships with them.

Here are three quick ways you can improve your social media efficiency without any kind of special code or software.

Social media is about being social. Your store should engage with current and potential customers, reply to comments and even start engaging with non-followers. Running profiles on multiple platforms can become a full-time job. Automation can help, to some extent, with posting and building a following.

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.