In-Store Tactics To Increase Social Media Followers

We typically think of using social media as a way to increase the success of our store. However, we can also use our in-store experiences to drive social media engagement. After all, a customer who just had a great experience in your store would be a perfect person to get following your page.

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Top 5 Content Ideas for Jewelry Brands Guaranteed to Boost Engagement

Many brands struggle with getting more engagement on their social media channels. However, with a little creativity and consistency a drastic increase in engagement is definitely possible. Below are five ideas that you can implement into your brand’s social media that have been proven to boost engagement.

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3 Common Social Media Blindspots

With an industry as visually driven as ours, not having a good presence on Facebook and Instagram is like leaving money on the table

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Why You Should Never Buy Social Media Followers – Ever.

There are plenty of shady overseas companies who can sell you fake social media followings. However, the cost of doing so is more than the money you'll pay.

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Create A Winning Instagram Account Bio

Your Instagram account bio is important. After all, it’s the first thing people will see after clicking on your photos and profile. There are 5 things your profile needs to be as effective as possible. 

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Facebook Retargeting: Reaching Visitors With Intent

Facebook retargeting is one of the most effective ways to increase sales.  In this article, we'll learn how to retarget to people with higher buying intent.

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Facebook Ads: Split Testing 101

"Split testing" is one of the first things you should do for your jewelry store or brand's Facebook campaigns. Let's learn a bit more about this fundamental technique and how we can implement it.

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OFFICIAL GUIDE: Complete Facebook Ads Guide For Jewelers

This in-depth guide will teach jewelers everything they need to create a successful foundation for their Facebook Ads. Screenshots included!

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What Is a UTM Parameter, and Why Does It Matter for Jewelry Ecommerce?

Even if you’ve never heard the term “UTM”, you’ve likely interacted with it before. Have you ever seen an unusually long URL (website address) at the top of your browser? If it contained a question mark at the end with the letters “utm” after it, then you clicked a link that was being tracked by the website owner.

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5 Tips for Generating Regular Content for Your E-commerce Jewelry Business

When you’re already busy with all the day-to-day responsibilities of running an e-commerce jewelry business, how can you find possibly find time for content strategy and creation? Learn here.

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