Social Media

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.

TikTok is booming in popularity. Engagement rates are through the roof. So how can your jewelry store use TikTok effectively? Here are some ideas.

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

It’s crucial to know how the Instagram algorithm works if you expect to succeed with social media. Here’s how it works.

Instagram Stories are an absolutely fantastic way to draw extra attention to your products, special events, or store news. They perform extremely well! Here are the basics.

Facebook and Instagram Shops are additional sales platforms that will redirect traffic to your product if you just take the time to link things properly. The feature is simple and dynamic, and you can publicize anything you want—from custom pieces to your best-selling brands.

We take a look at TikTok – social media’s latest breakthrough app. Is it a smart platform for jewelers and jewelry brands to advertise on?

Buffer’s social media manager’s checklist can help jewelers intelligently stay on task with their social goals.

Even before the coronavirus pandemic shook our daily lives, Pinterest was already on their way to dominating social commerce. Even though it has fewer users than other social platforms, it is a powerful tool for selling products online.

Learning how to use Facebook’s Special Audiences in your paid ads strategy will help you target the right relevant customers for your store or brand.