This in-depth guide will teach jewelers everything they need to create a successful foundation for their Facebook Ads. Screenshots included!
Even if you’ve never heard the term “UTM”, you’ve likely interacted with it before. Have you ever seen an unusually long URL (website address) at the top of your browser? If it contained a question mark at the end with the letters “utm” after it, then you clicked a link that was being tracked by the website owner.
When you’re already busy with all the day-to-day responsibilities of running an e-commerce jewelry business, how can you find possibly find time for content strategy and creation? Learn here.
How often should jewelers be posting on Facebook to see clicks and results? The answer may surprise you.
You may already have mastered the art of taking great photos for your jewelry brand’s Instagram feed, but you’ll also need to know how to use hashtags to get your photos noticed by users who don’t already follow you.
The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.
What exactly is a social media strategy? It’s a comprehensive blueprint highlighting all of your brand’s social media activities to help you reach your social media goals. Here are four must-have social media strategy pillars you shouldn't ignore.
In this article, we'll learn about Facebook's new Instant Experiences ad type and why it may be an interesting opportunity for jewelers and jewelry brands.
You’ve likely heard about the power of influencer marketing, and you may be wondering how your jewelry brand can benefit from influencers. However, you probably also feel intimidated by initiating the process, since you’re not quite sure what to expect or how to even approach an influencer. First and foremost, you must find the right influencers for your brand.
If you’ve spent any amount of time scrolling through your Instagram feed - especially while browsing hashtags like #jewelrylovers, #jewelryoftheday or #finejewelry - you know first-hand that Instagram is crowded with literally millions of jewelry photos. How is any one jewelry brand supposed to distinguish itself in such a vast sea of sparkle?
