Social Media

It’s crucial to know how the Instagram algorithm works if you expect to succeed with social media. Here’s how it works.

Instagram Stories are an absolutely fantastic way to draw extra attention to your products, special events, or store news. They perform extremely well! Here are the basics.

Facebook and Instagram Shops are additional sales platforms that will redirect traffic to your product if you just take the time to link things properly. The feature is simple and dynamic, and you can publicize anything you want—from custom pieces to your best-selling brands.

We take a look at TikTok – social media’s latest breakthrough app. Is it a smart platform for jewelers and jewelry brands to advertise on?

Buffer’s social media manager’s checklist can help jewelers intelligently stay on task with their social goals.

Even before the coronavirus pandemic shook our daily lives, Pinterest was already on their way to dominating social commerce. Even though it has fewer users than other social platforms, it is a powerful tool for selling products online.

Learning how to use Facebook’s Special Audiences in your paid ads strategy will help you target the right relevant customers for your store or brand.

Simply put, a digital footprint is the record or trail of content you leave through your online activity. Small businesses worldwide are discovering new ways to diversify the material they post online, that can really propel their growth and profitability. But how much do you really know about your digital footprint?

How often should jewelers and jewelry brands should be posting on social media? After all, you want to make sure you’re posting frequently enough to spread your brand message and promote your products, but don’t want to annoy your audience and feel spammy. Here’s the answer.

Brick-and-mortar stores NEED a second stream of revenue if they want to sustain themselves in our increasingly digital world. Here’s a fool-proof formula for responding to online inquiries.