Social Media

Wondering how to best prepare your social media for the start of 2023 and beyond? Here’s what’s on the horizon for jewelers and how to make the most of your connections with your followers.

The most successful jewelers plan ahead. On social media, they know exactly what they’re going to post online and which styles they’ll promote. A social media content calendar is a must-have for any serious digital marketer. Without a calendar of upcoming posts, you’re simply flying blind.

As a jewelry store owner, you simply don’t have time to join every social media platform to promote your jewelry store or sell jewelry online. There are just too many of them and not all of them cater to the type of audience you want to attract.

With 3.81 billion people active on social media, it’s a prime way to market and attract new jewelry consumers. As online purchases have grown year over year, social media has become increasingly more important to growing a jewelry business. Social commerce should be a major part of your digital marketing plan.

It’s clear that if social media is to become truly integral to ecommerce, it needs to evolve. The good news is that on some platforms, it already has.

As a jewelry retailer, there are several things that you can do to help bring your selection to your customers digitally over social media.

RECORDING FROM SMART AGE’S PRESENTATION AT OUR 2022 JEWELRY ECOMMERCE CONFERENCE.

If you’re in the jewelry business, you can’t afford not to be active on social media. What better way is there to showcase your jewelry store, new collections and styles?

According to Hubspot’s recent article, these are the 5 biggest challenges that businesses face when working with Instagram. What do you think?

Social commerce is growing and here to stay. Is your store taking full advantage?