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Social Media

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Using Twitter’s “Fleets” to Sell Jewelry

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.

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3 Ways Your Jewelry Store Can Use TikTok

TikTok is booming in popularity. Engagement rates are through the roof. So how can your jewelry store use TikTok effectively? Here are some ideas.

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What’s Better Jewelry Marketing: Google Ads or Social Media Ads?

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

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How the Instagram Algorithm Works

It’s crucial to know how the Instagram algorithm works if you expect to succeed with social media. Here’s how it works.

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How To Use Instagram Stories

Instagram Stories are an absolutely fantastic way to draw extra attention to your products, special events, or store news. They perform extremely well! Here are the basics.

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How To Use Instagram And Facebook Shops

Facebook and Instagram Shops are additional sales platforms that will redirect traffic to your product if you just take the time to link things properly. The feature is simple and dynamic, and you can publicize anything you want—from custom pieces to your best-selling brands.

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Is TikTok Advertising Right For Jewelers And Jewelry Brands?

We take a look at TikTok – social media’s latest breakthrough app. Is it a smart platform for jewelers and jewelry brands to advertise on?

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Social Media Marketing Checklist – Daily, Weekly, Monthly

Buffer’s social media manager’s checklist can help jewelers intelligently stay on task with their social goals.

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How You Can Use Pinterest’s New eCommerce Features Effectively

Even before the coronavirus pandemic shook our daily lives, Pinterest was already on their way to dominating social commerce. Even though it has fewer users than other social platforms, it is a powerful tool for selling products online.

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Facebook Targeting Techniques 101 For Jewelers: Special Audiences

Learning how to use Facebook’s Special Audiences in your paid ads strategy will help you target the right relevant customers for your store or brand.

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