Social Media

With over 1 billion people every month and 71% of the audience under the age of 35, if you’re not active on Instagram, then you’re invisible. Here are some great ways to use Instagram better.

Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!

Recorded replay from Laryssa Wirstiuk’s presentation at the 2021 Jewelry Ecomm Conference. Thanks to new and emerging technologies like automation, AI, and machine learning, personalization is a hot topic in marketing today. In this presentation, jewelry marketing expert Laryssa Wirstiuk will introduce attendees to the topic of personalization and explain how jewelry brands can best use personalization both for attracting qualified new customers and maintaining long-term relationships with them.

Here are three quick ways you can improve your social media efficiency without any kind of special code or software.

Social media is about being social. Your store should engage with current and potential customers, reply to comments and even start engaging with non-followers. Running profiles on multiple platforms can become a full-time job. Automation can help, to some extent, with posting and building a following.

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.

TikTok is booming in popularity. Engagement rates are through the roof. So how can your jewelry store use TikTok effectively? Here are some ideas.

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

It’s crucial to know how the Instagram algorithm works if you expect to succeed with social media. Here’s how it works.