Facebook Retargeting: Reaching Visitors With Intent

Facebook retargeting is one of the most effective ways to increase sales.  In this article, we'll learn how to retarget to people with higher buying intent.

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Facebook Ads: Split Testing 101

"Split testing" is one of the first things you should do for your jewelry store or brand's Facebook campaigns. Let's learn a bit more about this fundamental technique and how we can implement it.

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OFFICIAL GUIDE: Complete Facebook Ads Guide For Jewelers

This in-depth guide will teach jewelers everything they need to create a successful foundation for their Facebook Ads. Screenshots included!

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What Is a UTM Parameter, and Why Does It Matter for Jewelry Ecommerce?

Even if you’ve never heard the term “UTM”, you’ve likely interacted with it before. Have you ever seen an unusually long URL (website address) at the top of your browser? If it contained a question mark at the end with the letters “utm” after it, then you clicked a link that was being tracked by the website owner.

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5 Tips for Generating Regular Content for Your E-commerce Jewelry Business

When you’re already busy with all the day-to-day responsibilities of running an e-commerce jewelry business, how can you find possibly find time for content strategy and creation? Learn here.

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Quality vs Quantity: Increase Social Media Success By Posting Less

How often should jewelers be posting on Facebook to see clicks and results? The answer may surprise you.

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How to Choose the Right Hashtags for Your Jewelry Brand’s Instagram Posts

You may already have mastered the art of taking great photos for your jewelry brand’s Instagram feed, but you’ll also need to know how to use hashtags to get your photos noticed by users who don’t already follow you.

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Do You Value Your Website The Way You Should?

The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.

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Social Media Strategy Essentials For Jewelry Brands

What exactly is a social media strategy? It’s a comprehensive blueprint highlighting all of your brand’s social media activities to help you reach your social media goals. Here are four must-have social media strategy pillars you shouldn't ignore.

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Why Jewelers Should Learn About Facebook’s New Instant Experiences

In this article, we'll learn about Facebook's new Instant Experiences ad type and why it may be an interesting opportunity for jewelers and jewelry brands.

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