Search Marketing & SEO


The Benefits Of Ranking #1 On Google For Your Jewelry Business

With over 63,000 searches a second and 5.6 billion searches a day on Google, there is no better advertising for your jewelry business than to rank number one within the search results for your own local area.

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How Much Should Jewelers Spend on PPC Ads?

As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising. One of the most common questions we’re asked before a jeweler signs up for our PPC services is “how much should jewelers spend on PPC?”


How PPC Campaigns Can Make Your Online Business Grow

PPC generates instant traffic to your website in a cost-effective way. With it, you can measure your marketing campaigns and gather data about your target audience. Also, pay-per-click campaigns help SEO and social media initiatives by acting as signals back to Google through additional traffic activity.

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Google Ads Competition For Jewelers: How To Beat Your Competitors

Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. With our Google Ads competition for Jewelers tips, you can not only keep tabs on what they’re doing, but also minimize the chances that they can do the same to you.

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How To Promote Your Jewelry on FREE Google Product Listings

Recorded replay from Brian Frankel’s presentation at the 2021 Jewelry Ecomm Conference. Join us for this 45-minute interactive marketing workshop where we will show you step-by-step how to get your jewelry promoted for FREE on Google Product Listings. At the end of this workshop you’ll be able to set up Google Product Shopping Campaigns and more!

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SEO Best Practices For Jewelry eCommerce

Recorded replay from Faith Zaki’s presentation at the 2021 Jewelry Ecomm Conference. Join Happy Cog Senior Marketing Manager Faith Zaki for a brief refresher on SEO basics and a deep-dive into specific SEO strategies for jewelry ecommerce businesses. Learn how your business can leverage SEO to drive more relevant organic traffic and to increase jewelry sales.


Top 7 Ways to Improve Your Local SEO Immediately

Jewelry brands may market nation wide, but jewelery stores need to focus on SEO strategies that will increase their ranking in LOCAL results. Here are 7 of the best ways to do that.


4 Ways to Boost Brand Awareness Through PPC

PPC advertising is one of the most effective means for retailers to build brand awareness, collect leads, and generate revenue online. Here are some proven ways to use PPC effectively with high ROI.


Jewelry Store SEO Basics to Boost Local Visibility

Foot traffic still matters in the world of ecommerce. Here are some jewelry Search Engine Optimization tips meant specifically to help you drive local awareness to your store.

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What Is Domain Authority?

Your Domain Authority score is an indicator of how your overall SEO is doing, largely impacted by the number of backlinks pointing to your site. Improving your backlink profile will show a healthy improvement in your DA score and therefore an increase in your site’s visibility on search engines.