Video's rise as the preferred method for consuming information continues. As such, search engines will continue to put increased emphasis on video content.
Digital advertising is prized on its measurability, granularity and accuracy. As I’ve mentioned in previous articles, we fully believe in the power of the full media mix, where one views traditional and digital advertising as a “yin and yang”, rather than “either or”.
What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you?
If you currently own a local jewelry business, knowing how to market and advertise is key to acquiring a solid customer base. Growing your business comes down to knowing where to put your marketing money and understanding the different options in front of you.
Looking for a simple, non-technical way to boost your Google/SEO rank? Simply rename the images on your website.
In this article, we'll learn how Google decides on the pricing and placement of your Google Ads, and how to improve our ad ranking while lowering our ad cost.
Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the Google search results page. There are two basic ways to make your website appear higher in the SERP. One way is by Search Engine Optimization (SEO) and the other is through Search Engine Marketing (SEM).
A common Google Ads tactic is to target your ads against searches to your competitors. By displaying your ad when someone searches for your competitor, you know you're likely reaching a qualified customer with buying intent.
Formatting your images is a very important - yet often overlooked - element to your search engine ranking. Make it as easy for Google to read your site as possible by providing some info about the graphics you upload.
Right now, there are two main ways to get found on Google - improving your page rank organically or running Google Ads. The most experienced agencies will recommend efforts in both avenues. But what approach is best for your store? Let’s examine both options.
