Search Marketing & SEO

Recorded replay from Brian Frankel’s presentation at the 2021 Jewelry Ecomm Conference. Join us for this 45-minute interactive marketing workshop where we will show you step-by-step how to get your jewelry promoted for FREE on Google Product Listings. At the end of this workshop you’ll be able to set up Google Product Shopping Campaigns and more!

Recorded replay from Faith Zaki’s presentation at the 2021 Jewelry Ecomm Conference. Join Happy Cog Senior Marketing Manager Faith Zaki for a brief refresher on SEO basics and a deep-dive into specific SEO strategies for jewelry ecommerce businesses. Learn how your business can leverage SEO to drive more relevant organic traffic and to increase jewelry sales.

Jewelry brands may market nation wide, but jewelery stores need to focus on SEO strategies that will increase their ranking in LOCAL results. Here are 7 of the best ways to do that.

PPC advertising is one of the most effective means for retailers to build brand awareness, collect leads, and generate revenue online. Here are some proven ways to use PPC effectively with high ROI.

Foot traffic still matters in the world of ecommerce. Here are some jewelry Search Engine Optimization tips meant specifically to help you drive local awareness to your store.

Your Domain Authority score is an indicator of how your overall SEO is doing, largely impacted by the number of backlinks pointing to your site. Improving your backlink profile will show a healthy improvement in your DA score and therefore an increase in your site’s visibility on search engines.

You can’t get higher rankings in Google if you don’t know what goes into it. In this article, I’ll go over the key steps that most SEO experts would work on to increase your rankings.

SEO is an ongoing process – it’s a constant battle against your competitors. If you’re not spending time every month on SEO, you’re probably getting further and further behind your competition.

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

Pay per click marketing, or PPC can be a great way to get more visibility of your jewelry products. In this article, GemFind explains some great ways to leverage PPC advertising.