Search Marketing & SEO

Foot traffic still matters in the world of ecommerce. Here are some jewelry Search Engine Optimization tips meant specifically to help you drive local awareness to your store.

Your Domain Authority score is an indicator of how your overall SEO is doing, largely impacted by the number of backlinks pointing to your site. Improving your backlink profile will show a healthy improvement in your DA score and therefore an increase in your site’s visibility on search engines.

You can’t get higher rankings in Google if you don’t know what goes into it. In this article, I’ll go over the key steps that most SEO experts would work on to increase your rankings.

SEO is an ongoing process – it’s a constant battle against your competitors. If you’re not spending time every month on SEO, you’re probably getting further and further behind your competition.

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

Pay per click marketing, or PPC can be a great way to get more visibility of your jewelry products. In this article, GemFind explains some great ways to leverage PPC advertising.

Google’s changes are part of a complex system that are sometimes difficult to pinpoint, but critical to understand as a business and website owner.

Simply put, a digital footprint is the record or trail of content you leave through your online activity. Small businesses worldwide are discovering new ways to diversify the material they post online, that can really propel their growth and profitability. But how much do you really know about your digital footprint?

Your digital ads can target the perfect person for your product, lead them all the way through the conversion funnel, and then the cart is abandoned! Watch this recorded replay of our webinar to learn how you can leverage abandoned cart retargeting to increase sales.

In this Webinar, Ron Dod from Visiture – an eCommerce Marketing agency with experience in the jewelry industry – explains how to get your jewelry store or brand up and running in today’s eCommerce ecosystem. We’ll learn how to create a strong digital foundation (that leverages Google) which will help you acquire customers that will prepare your store for long-term success.