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Search Marketing & SEO

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Dealing With The Updates And Changes of Google

Google’s changes are part of a complex system that are sometimes difficult to pinpoint, but critical to understand as a business and website owner.

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3 Things You Need To Know About Your Digital Footprint

Simply put, a digital footprint is the record or trail of content you leave through your online activity. Small businesses worldwide are discovering new ways to diversify the material they post online, that can really propel their growth and profitability. But how much do you really know about your digital footprint?

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Webinar Replay: Using Abandoned Cart Retargeting To Increase Sales

Your digital ads can target the perfect person for your product, lead them all the way through the conversion funnel, and then the cart is abandoned! Watch this recorded replay of our webinar to learn how you can leverage abandoned cart retargeting to increase sales.

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Webinar Replay: Acquiring An Online Customer Base Using Google

In this Webinar, Ron Dod from Visiture – an eCommerce Marketing agency with experience in the jewelry industry – explains how to get your jewelry store or brand up and running in today’s eCommerce ecosystem. We’ll learn how to create a strong digital foundation (that leverages Google) which will help you acquire customers that will prepare your store for long-term success.

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The Two Faces of Online Search

When it comes to online search, let’s talk about the bottom line. How do people find you? If you cut through all the different types of digital marketing and all the jargon, probably the most valuable effort you can address is online search.

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How Google Ads Work: Quality Score

When you decide to run Google Ads, the cost and ranking of your ads will be based on your Quality Score. Increasing your Quality Score is enormously important. It can mean the difference between paying $5.00 per click or $1.00 per click – which over times, means much cheaper ads and higher profit margins.

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Bridging the Gap Between Online Website Visitors and In-Store Foot Traffic

Come learn how to convert website visitors to in-store shoppers by modernizing customer interactions and feedback utilizing their preferred modes of communication, leading to more in-store visits.

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Building Website Traffic With Google Search Marketing and Google Shopping

Join Ron Dod as he explains how to use Google to acquire customers already searching for you with the most effective and easy to implement tactics.

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Selling Jewelry With GeoFencing

Geo-fencing is a technology in that enables you to target customers based on location. In this session, you will learn how Geo-Fencing works and the best use cases and how it can drive traffic to your jewelry store and increase sales.

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5 Steps to Boost the Google Map Ranking of Your Jewelry Store For More Customers

When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry store, you’ll want to focus some of your search engine optimization (SEO) efforts on Google Maps as well.

Join our Facebook Group!Get your jewelry marketing and eCommerce questions answered!

Chat with industry peers and digital experts about your digital ideas and strategies. Join our group to chat about social media, Google marketing, and other important tools for today's jeweler.

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