In this article, we'll learn how Google decides on the pricing and placement of your Google Ads, and how to improve our ad ranking while lowering our ad cost.
Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the Google search results page. There are two basic ways to make your website appear higher in the SERP. One way is by Search Engine Optimization (SEO) and the other is through Search Engine Marketing (SEM).
A common Google Ads tactic is to target your ads against searches to your competitors. By displaying your ad when someone searches for your competitor, you know you're likely reaching a qualified customer with buying intent.
Formatting your images is a very important - yet often overlooked - element to your search engine ranking. Make it as easy for Google to read your site as possible by providing some info about the graphics you upload.
Right now, there are two main ways to get found on Google - improving your page rank organically or running Google Ads. The most experienced agencies will recommend efforts in both avenues. But what approach is best for your store? Let’s examine both options.
The majority of consumers, including the millennial generation, will use a search engine online to find a jewelry store, rather than using the phone book. This is a quick and effective way to find businesses nearby, but it will not include all businesses nearby. How can you get your business to rank in a search for “jewelry stores near me?”
Put simply, SEM (Search Engine Marketing) consists of increasing a website’s visibility on search engine result pages (SERPs) through paid advertising. It is an excellent medium for reaching both “hot and qualified” leads because it allows a business to reach a consumer at the very same moment in which that consumer is searching for a service or product provided by that business.
In this ongoing SEO 101 series for jewelers, we've covered Search basic principles and have learned how to format our page's titles and headers. Now we'll look at best-practices for optimizing our page's meta description to increase page click-through rates.
In the second part of this series, I'll explain how to format your website's header and title tags properly so Google can find your jewelry store or brand's page optimally.
The first article in an ongoing series - helping "non-techie" jewelers with their Google rankings. In this series, we'll review the strategies you can actually do yourself to grow your Google ranking, even if you're not a professional marketer. This first article covers some basic SEO principles you should familiarize yourself with.
