Last week, we examined the pros and cons of classic "product" photography on a white background. Today we'll examine the benefits of using lifestyle photos properly across social and more.
Do you often find yourself torn between lifestyle and white background jewelry photography? It’s easy to get confused when you’re caught in a conflicted situation involving two desirable options with two different but appealing goals, which is why in this two-part post, we’re going to take you with us as we break down the pros and cons of using lifestyle jewelry photos and white background photos.
Have you ever wondered how other jewelers get seamless shots of their jewelry products on a white background?Do you envy how it looks clean, professional, and sophisticated with the subtle shadows that add drama to the image? Photographing jewelry is tricky and challenging, but producing a final output that centers the buyer’s attention to your jewelry is achievable when you do it against a pure white background.
If you scour the internet for jewelry photography tips, it will astound you with over 8 million results. How do you sift through internet noise and extract the true golden tips to make your jewelry photos stand out? Whether you plan to build a storefront on one of the known online marketplaces (Amazon, eBay, Etsy) or all of these, half of the challenge remains: how do you make your jewelry marketable? With the lack of touch, how will you compensate for a product that begs for a sense of touch?
Have you been struggling to make sales lately despite your unique and well-researched and crafted jewelry designs? Maybe, it’s your jewelry images. Look again. If you were your customer, would you buy your design? As long as we’re talking about online shopping, the impression you make on your potential customers is linked to the quality of your visual content.
