Photography

Consumers are active on social media now more than ever, making it crucial for your store to maintain an active online presence. While your business is disrupted, it may seem like a difficult time to create content. However, there are many simple ways to get creative from home and strengthen your customer relationships and brand image through social media content.

Building trust is the first thing required when establishing any form of relationship. It’s no different when selling online. In this post, we’ll go through how to build trust on your online jewelry store. Find out if you can adopt these practices immediately by reading on!

If you’re a jeweler who doesn’t have extensive experience in photography and photo editing, jewelry image sizing is probably one of the most confusing things you may encounter during and after your photoshoot. Hence, in this post, we’re going to explain the basics of image sizing so you can finally say adieu to blurry jewelry images.

You only get one chance… to excite someone, engage them, entice them to want to see more. So why would you squander that chance? Why would you try to save a few bucks on inferior photography, when that might be the only chance you get to capture someone’s attention?

In this post, we’ll go through in detail the differences when using Smartphone and DSLR / Mirrorless cameras for Jewelry Photography.

Last week, we examined the pros and cons of classic “product” photography on a white background. Today we’ll examine the benefits of using lifestyle photos properly across social and more.

Do you often find yourself torn between lifestyle and white background jewelry photography? It’s easy to get confused when you’re caught in a conflicted situation involving two desirable options with two different but appealing goals, which is why in this two-part post, we’re going to take you with us as we break down the pros and cons of using lifestyle jewelry photos and white background photos.

Have you ever wondered how other jewelers get seamless shots of their jewelry products on a white background?Do you envy how it looks clean, professional, and sophisticated with the subtle shadows that add drama to the image? Photographing jewelry is tricky and challenging, but producing a final output that centers the buyer’s attention to your jewelry is achievable when you do it against a pure white background.

If you scour the internet for jewelry photography tips, it will astound you with over 8 million results. How do you sift through internet noise and extract the true golden tips to make your jewelry photos stand out? Whether you plan to build a storefront on one of the known online marketplaces (Amazon, eBay, Etsy) or all of these, half of the challenge remains: how do you make your jewelry marketable? With the lack of touch, how will you compensate for a product that begs for a sense of touch?

Have you been struggling to make sales lately despite your unique and well-researched and crafted jewelry designs? Maybe, it’s your jewelry images. Look again. If you were your customer, would you buy your design? As long as we’re talking about online shopping, the impression you make on your potential customers is linked to the quality of your visual content.