Navigating the Online Marketing Channel Part I: The Website

It’s a fact that very few independent retailers do meaningful e-commerce.  At the core, the reason for so few success stories is the sheer difficulty of the process and the breadth of personnel resources and skills sets that are needed to create and manage the technology platform and the online marketing strategy.  Only after the right technology is in place can a meaningful marketing message be delivered and the analytical insights discovered, for a strong return on the advertising and marketing investment.

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12 Key Tips to Make Sure Your Digital Marketing Works

Andrea Hill, owner of Hill Management Group and Werx Marketing, took the podium at the Centurion Scottsdale show to help jewelers navigate an online/offline marketing landscape that is more complex and fast-changing than ever.

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Google Exec To Jewelers: Your Ad Spending Is All Wrong!

The famous saying goes “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Well, Jamie Blomquist, agency development manager at Google, can tell you exactly which half it is. Except that jewelers aren’t wasting just half, they’re wasting three-fourths of their advertising money.

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Do You Tap Or Click?

In a world where 79% of the internet users are on mobile, it’s getting more and more important to have your company fully adapted and prepared for the digital environment. The more friction you remove from your user experience, the less that your user will tolerate. That’s why it’s important to always have your client’s needs in mind, making the message as direct and simple as possible.

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