Marrying Your Sales Team & Marketing Team Together With Online Strategies

Years ago, if you wanted to find information on a specific product, you would search out an expert to help educate you. In your case, this likely means people coming into your jewelry store with very little knowledge on their purchase, and relying on you - the expert - to help with their ring purchase. However, things have drastically changed.

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23 Tactics to Reach More Bridal Customers

There is no question that bridal customers make up a good portion of your clientele. They may start with purchasing an engagement ring, but with the right customer service, you can turn them into lifelong customers who return to you for all of their jewelry needs. How can you reach out to potential bridal customers? Read on to learn more.

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Navigating the Online Marketing Channel: Marketing Strategy

As a recap, the adage to remember when thinking about navigating the online marketing channel is "Technology first, then Marketing”, because you only have one chance to make a first impression. At this point in our analysis you understand the website technology and data requirements you need to have in place before embarking into the online marketing channel.

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3 Ways to Boost Your Visual Marketing Usage

The content you create for your customers is key to building brand awareness and loyalty. The way people interact with social media shows that consumers are looking for visual cues when shopping for jewelry. eMarketer found in 2014 that branded Facebook posts that included images earned 87% of all engagements. You may be surprised to learn that people only retain 20% of the text they read but retain 80% of the visuals they see.

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Human Connection Is The Key To Retention

Still think high customer satisfaction is the best way to get repeat business? The reality is that many of your competitors also have highly satisfied customers. If they didn’t, they’d be out of business. Anybody can sell a $3000 pair of earrings but what value are you providing other than the earrings themselves? What differentiates the top companies from the rest is that they are able to form positive emotional connections with their customers.

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3 Important Digital and eCommerce Investments for Your Online Jewelry Store

How digitally competent is your online jewelry store? Early this year, the Digital IQ Index: Watches & Jewelry 2018 by L2inc – an intelligence business firm that focuses on the digital competence of different consumer brands – ranked Tiffany and Co. and Cartier as ‘geniuses’ among luxury jewelry and watch brands in terms of digital competence. While big brands are acknowledged for their digital investments, what are you doing to meet the digital expectations of jewelry consumers?

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Digital Marketing: Not Just For Retailers!

Many manufacturers and designers think that digital marketing has nothing to do with them because they don't sell directly to the public. This is silly.

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Mobile Display Advertising For Jewelers: Delivering Your Message Straight to Consumers’ Pockets

In my position as Director of Media, I oversee three media departments: Traditional, Digital and Social. My goal is to look at the full media mix and analyze how these different mediums can work together to create a well-rounded advertising approach. I try not to sway too much in either direction because from my perspective, all these mediums provide us with different touch points where we are able to access the consumer in a different setting and stage of the buying cycle. Think “Yin and Yang”, not “Either or”. With that said, it is no secret that we spend more time than we’d like to admit on our mobile phones.

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Digital Marketing Gone Stupid (for jewelers)

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses throw money at it like a two year old at the dinner table.

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Video (part 2): Smart Age/Google Q&A Session

This is part 2 of Smart Age and Google's presentation at Centurion Scottsdale 2018. This part is the Q&A session at the end of the presentation, answered by Andrea Hill and Google execs.

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