Digital Marketing: Not Just For Retailers!

Many manufacturers and designers think that digital marketing has nothing to do with them because they don't sell directly to the public. This is silly.

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Mobile Display Advertising For Jewelers: Delivering Your Message Straight to Consumers’ Pockets

In my position as Director of Media, I oversee three media departments: Traditional, Digital and Social. My goal is to look at the full media mix and analyze how these different mediums can work together to create a well-rounded advertising approach. I try not to sway too much in either direction because from my perspective, all these mediums provide us with different touch points where we are able to access the consumer in a different setting and stage of the buying cycle. Think “Yin and Yang”, not “Either or”. With that said, it is no secret that we spend more time than we’d like to admit on our mobile phones.

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Digital Marketing Gone Stupid (for jewelers)

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses throw money at it like a two year old at the dinner table.

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Video (part 2): Smart Age/Google Q&A Session

This is part 2 of Smart Age and Google's presentation at Centurion Scottsdale 2018. This part is the Q&A session at the end of the presentation, answered by Andrea Hill and Google execs.

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Video: How Customers Shop Online For Jewelry Today

Enjoy this video from Centurion Scottsdale 2018 recapping why Google is so vital to a jeweler's success. Presented by Smart Age and featuring Andrea Hill.

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Last Call for Digital Marketing Adoption, Jewelers

Businesses that fail to adopt sophisticated digital marketing strategies are facing an uncertain future, as consumer shopping behavior changes and retailers fight harder than ever for traffic.

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Navigating the Online Marketing Channel Part I: The Website

It’s a fact that very few independent retailers do meaningful e-commerce.  At the core, the reason for so few success stories is the sheer difficulty of the process and the breadth of personnel resources and skills sets that are needed to create and manage the technology platform and the online marketing strategy.  Only after the right technology is in place can a meaningful marketing message be delivered and the analytical insights discovered, for a strong return on the advertising and marketing investment.

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12 Key Tips to Make Sure Your Digital Marketing Works

Andrea Hill, owner of Hill Management Group and Werx Marketing, took the podium at the Centurion Scottsdale show to help jewelers navigate an online/offline marketing landscape that is more complex and fast-changing than ever.

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Google Exec To Jewelers: Your Ad Spending Is All Wrong!

The famous saying goes “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Well, Jamie Blomquist, agency development manager at Google, can tell you exactly which half it is. Except that jewelers aren’t wasting just half, they’re wasting three-fourths of their advertising money.

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Do You Tap Or Click?

In a world where 79% of the internet users are on mobile, it’s getting more and more important to have your company fully adapted and prepared for the digital environment. The more friction you remove from your user experience, the less that your user will tolerate. That’s why it’s important to always have your client’s needs in mind, making the message as direct and simple as possible.

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