One of the main problems we see when evaluating a jeweler’s website is their lack (or misuse) of a solid set of calls-to-action.
Jewelry stores and brands looking to make their first headway in the digital space will probably want to know some great starting goals they should aim for. Here’s a good starting point in each of 4 different marketing avenues.
Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing.
There are a number of fantastic digital agencies that specialize in the jewelry industry. Should you hire one of them? Probably.
In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.
Shopify recently interviewed a number of top online retailers sharing their #1 tip for marketing and growing your store.
What should a jewelry store’s digital game plan look like in 2019? There are a lot of different tools available to jewelers! Which should you use?
There are few things more important than your marketing team and sales team being on the same page. Especially in the world of digital.
Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the right strategies, you’ll see a 4x increase in the annual spend of that customer.
The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.
