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Overall Strategy

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The Current State of High-End Jewelry Sales

With independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.

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Creating Your Marketing Plan (3-Step Process)

A very basic example of what a digital marketing funnel looks like for jewelry stores.

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Bridging the Valentine’s Day to Mother’s Day Gap

Valentine’s Day and Mother’s Day are two very important days for jewelry stores and retailers.

But often the time between those holidays is devoid of marketing campaigns until the next holiday is a week away.

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How To Boost Your Mother’s Day Online Sales In 2022

According to a recent study by the National Retail Federation, 83% of Americans planned to celebrate Mother’s Day, with spending totaling over 28 billion dollars for the occasion.

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Stay Ahead Of The Curve. Advertise Smarter, Not Harder.

The digital landscape is changing on a daily basis. Whether or not you are willing or able to adapt can determine your success in 2022.

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Secrets Local Jewelers Use That You Should Too

Local jewelers took a page out of the ecom playbook thanks to COVID. Now it’s time to return the favor by learning from what they do best.

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Demystifying Jewelry E-Commerce: The Cold Hard Truth About Selling Jewelry Online

Follow Gus Garcia as he shares his no-nonsense approach to selling jewelry online for both independent retailers and brands.

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Slow And Steady Wins The Marketing Battle

Are you setting realistic marketing goals for your brand?

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5 Sales And Marketing Tips To Drive Growth In Your Jewelry Business In 2022

With the pandemic, it’s been challenging for everyone over the past few years. Jewelry retailers are no exception. While many jewelers unfortunately were forced to close, some had their best years ever!

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The 5 Pillars of Digital Marketing For Jewelers

There are 5 different key areas of digital marketing that jewelers need to leverage in order to be successful online. Learn about them here.