Little Steps: Achievable First Online Goals For Jewelry Stores

Jewelry stores and brands looking to make their first headway in the digital space will probably want to know some great starting goals they should aim for. Here’s a good starting point in each of 4 different marketing avenues.

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Branding Vs. Action Campaigns

Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing.

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Should Jewelers Hire A Digital Agency?

There are a number of fantastic digital agencies that specialize in the jewelry industry. Should you hire one of them? Probably.

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Grow Your Online Shop By Knowing Your Best Collectors

In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.

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Shopify Shares Tips For Growing Your Store

Shopify recently interviewed a number of top online retailers sharing their #1 tip for marketing and growing your store.

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The Areas Of Marketing That Matter For Jewelers

What should a jewelry store’s digital game plan look like in 2019? There are a lot of different tools available to jewelers! Which should you use?

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Your Sales And Marketing Dream Team

There are few things more important than your marketing team and sales team being on the same page. Especially in the world of digital.

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Personal Client Relationships – The Most Important Thing to Grow Your Business

Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the right strategies, you’ll see a 4x increase in the annual spend of that customer.

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Do You Value Your Website The Way You Should?

The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.

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Sales Funnels for Jewelry Stores, Part 2

In Part 1 of Sales Funnels for Jewelry Stores we covered the basics of sales funnels and how they were a powerful part of marketing even before the internet existed. Today we will look at how technology made it easier and more affordable to run an effective funnel. We’ll also share an example of a funnel using Facebook ads and email marketing.

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