Here’s a hard truth about the eCommerce industry: 98 percent of consumers don’t buy on their first visit to a brand’s site. In fact, it takes multiple interactions with a company before a consumer is willing to purchase. According to Salesforce, it takes six to eight touches to generate a sale. It is this dynamic that makes retargeting marketing such an essential tool for eCommerce retailers to employ.
2020 is here, and many local jewelers are looking for new ways to seperate themselves in 2020. So how can we leverage all the digital tools available to make that happen? In this article, I'll review the most common (and powerful) online marketing channels available and give a few tips on how to make them work for you.
Advertising success starts at the source. At a minimum, successful advertisers need to do three things in order to achieve success with any of their online marketing efforts. Here they are.
What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.
If you've been struggling to get the results you want from your paid advertising efforts, you may want to try an entirely new form of advertising: social proof. Ron Kaufman, an expert on customer service, once said, “Delighted customers are the only advertisement everyone believes.”
Effective eCommerce marketing tactics and methodologies have changed dramatically in the past five years, and the evolution shows no signs of letting up any time soon. As 2020 rapidly approaches, eCommerce marketing trends and strategies that will likely dominate the year’s proceedings are beginning to come into focus.
One of the main problems we see when evaluating a jeweler’s website is their lack (or misuse) of a solid set of calls-to-action.
Jewelry stores and brands looking to make their first headway in the digital space will probably want to know some great starting goals they should aim for. Here’s a good starting point in each of 4 different marketing avenues.
Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing.
There are a number of fantastic digital agencies that specialize in the jewelry industry. Should you hire one of them? Probably.
