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Overall Strategy

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How To Get Relevant, High Quality Traffic To Your Website

So much focus is spent on optimizing things like customer retention, ad spending and social media that it can be easy to forget the core intention that is driving all of your hard work — driving traffic to your jewelry store website.

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3 Considerations When Overhauling Your Jewelry Marketing Approach

Jewelry marketing is a perpetual motion. The market is changing at an alarming speed, and if you’re stuck in a rut, there’s a chance that your glitter has faded, and your customers would soon fade as well as they get drawn towards the light also known as your rival brand. Some businesses view marketing more as an expense than an investment, but the truth of the matter is that, given the right marketing strategy, it doesn’t cost you money; it makes money.

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Webinar Replay: 10 Tactical Ways To Grow Your Business During Covid-19

Temporarily closing your physical store doesn’t mean you’re closed for business. Join Emmanuel Raheb, of Smart Age Solutions, and get advice on what smart retailers are doing now, and the Top 10 Things you can implement immediately to not only get through these tough times but come out a winner on the other side of it.

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The Digital Marketing Tools Jewelry Stores Need to be Using Right Now

I encourage us all to take a step back and think about the way we shop for luxury goods. How do your purchases usually start? Do you usually just wake up and decide to walk into a store when buying a new luxury item? Nowadays, unless you have a retailer you’ve bought from before that you already trust, you’re most likely looking online for information first in order to make the best decision on what to purchase. Guess what? So are your customers.

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Converting Online Traffic To Profit

Ali & Ray Moheet will help you understand your multiple traffic “channels,” what makes each of them unique, and how you can act on these traffic streams to increase conversions.

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Online to In-Store…Matching Your User Experiences for Top Results

This session will be filled with ideas on how you can deliver a strong online experience, while being sure it syncs well with the wonderful bricks-and-mortar experience you already provide to your guests.

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Retail Realities: 10 Must-Know Realities to Help Your Store Stand Out From the Rest

From in-store strategies to technologies you need to know about to online marketing tips to ways to strengthen employee management while saving on operational expenses and more, expect to walk away from this session with action-oriented goals you can begin applying to your business right away.

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Understanding the Realities & Revenue Opportunities Based on How Consumers Really Shop

This eye-opening session will reveal the realities of how data, customer-centric experiences, internal business operations and external influences all impact customer purchases while shedding light on what can truly help optimize their retail operations in an effort to build more profitable businesses.

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Get Down With OTT: Reaching the Cord-Cutting Bridal Consumers In Your Market!

Learn how to target cord-cutting bridal consumers in your market utilizing OTT (Over-The-Top) to bridge the gap between traditional and digital advertising!

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Mobile Strategies To Build Store And Site Traffic

Today’s consumer does her browsing online, and heads to the store when she finds something she really wants. If your digital presence isn’t creating store traffic, it’s time to up your game! In this session you’ll learn how to use mobile apps to bring customers into your store.

Join our Facebook Group!Get your jewelry marketing and eCommerce questions answered!

Chat with industry peers and digital experts about your digital ideas and strategies. Join our group to chat about social media, Google marketing, and other important tools for today's jeweler.

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