3 Rules Of Starting Successful Online Advertising

Advertising success starts at the source. At a minimum, successful advertisers need to do three things in order to achieve success with any of their online marketing efforts. Here they are.

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Understanding The ‘Buyer’s Journey’ to Boost Jewelry Store Sales

What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.

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How to Leverage Social Proof in Your Jewelry Marketing Efforts

If you've been struggling to get the results you want from your paid advertising efforts, you may want to try an entirely new form of advertising: social proof. Ron Kaufman, an expert on customer service, once said, “Delighted customers are the only advertisement everyone believes.”

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eCommerce Marketing Strategies for 2020: How to Get Ahead of the Game

Effective eCommerce marketing tactics and methodologies have changed dramatically in the past five years, and the evolution shows no signs of letting up any time soon. As 2020 rapidly approaches, eCommerce marketing trends and strategies that will likely dominate the year’s proceedings are beginning to come into focus.

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What Calls-to-Action Should Jewelers Use to Get More Customers?

One of the main problems we see when evaluating a jeweler’s website is their lack (or misuse) of a solid set of calls-to-action.

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Little Steps: Achievable First Online Goals For Jewelry Stores

Jewelry stores and brands looking to make their first headway in the digital space will probably want to know some great starting goals they should aim for. Here’s a good starting point in each of 4 different marketing avenues.

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Branding Vs. Action Campaigns

Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing.

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Should Jewelers Hire A Digital Agency?

There are a number of fantastic digital agencies that specialize in the jewelry industry. Should you hire one of them? Probably.

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Grow Your Online Shop By Knowing Your Best Collectors

In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.

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Shopify Shares Tips For Growing Your Store

Shopify recently interviewed a number of top online retailers sharing their #1 tip for marketing and growing your store.

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