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Overall Strategy

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OWUP’s Internet Marketing Strategies For Your Jewelry & Watch Store

OWUP, a digital marketing firm for jewelers and watch brands, outlines some core marketing tips for the various marketing channels – like SEO, ppc, email, and social media.

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Google Privacy Updates – The End of 3rd Party Cookies

Advertising has become harder.

Earlier this year, the CCPA hit Facebook advertising, thereby placing severe limitations on a brand’s ability to track and target California consumers.

Apple’s iOS 14.5 update rocked ecommerce, and Google is discontinuing the use of third-party cookies in 2022.

What’s next?

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Setting Expectations

In the second video in our Jewelry Ecommerce Course, Mike shares typical ecommerce conversion rates and discusses what goals you should aim for while running your online store.

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The New Key to Digital Marketing Success for Jewelers in 2021

If there is one thing we learned in 2020, it’s that digital marketing for all retail businesses is the most important factor for generating revenue. It doesn’t mean that all transactions happen online, but it’s the primary catalyst for business to funnel through.

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Setting Your eCommerce Budget

The first video in our official Jewelry eCommerce Course. Learn how to set your digital marketing budget for ecommerce.

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Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology

In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.

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Evergreen and Omnichannel – The Two Most Important Things to Focus on in Digital for 2021

Recorded replay from Ben Smithee’s presentation at the 2021 Jewelry Ecomm Conference. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. Learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth.

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The New Jewelry Salesperson – Your Next Hire for the Digital Age

Recorded replay from Shane O’Neil’s presentation at the 2021 Jewelry Ecomm Conference. We’ll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.

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5 Crucial Customer Experience Changes For Your Business

Recorded replay from Podium’s presentation at the 2021 Jewelry Ecomm Conference. Join Jason A’alona to learn about the five crucial customer experience improvements you need to make to set yourself up for success, along with: 5 questions to consider as you reopen Key consumer behavior trends since Covid-19 Actionable tips for how to reopen successfully.

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What Leading Jewelers Did Right To Stay Successful During Covid

Recorded replay from Lake Gile’s presentation at the 2021 Jewelry Ecomm Conference. During this presentation we will look at 7 strategies that helped many stores grow and become more profitable during COVID. Their success will continue to shape their plans for 2021, and you should learn from them too.