Overall Strategy

As jewelers and sales associates working with clients in and out of the store, digital tools and new technology can be helpful to better your communication and facilitate the sale.

There’s a term in digital marketing called “low hanging fruit”. This term means trying to pull the fruit hanging lowest from the tree – the easiest food to get. How do we reach this “low hanging fruit” with our marketing?

Tis the season to sparkle, and nobody does that better than jewelry stores! If you’re looking for unique ways to stand apart from the competition in a way that will leave your clients merry and bright, look no further than our top holiday marketing ideas for the 2022 holiday season!

Whether you love it or hate it, the holiday shopping season will soon be upon us. Consumers will be looking online and shopping in person for that perfect gift for a loved-one. Everyone wants to make their memorable event or occasion extra special.

With independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.

A very basic example of what a digital marketing funnel looks like for jewelry stores.

Valentine’s Day and Mother’s Day are two very important days for jewelry stores and retailers.

But often the time between those holidays is devoid of marketing campaigns until the next holiday is a week away.

According to a recent study by the National Retail Federation, 83% of Americans planned to celebrate Mother’s Day, with spending totaling over 28 billion dollars for the occasion.

The digital landscape is changing on a daily basis. Whether or not you are willing or able to adapt can determine your success in 2022.

Local jewelers took a page out of the ecom playbook thanks to COVID. Now it’s time to return the favor by learning from what they do best.