Overall Strategy

I encourage us all to take a step back and think about the way we shop for luxury goods. How do your purchases usually start? Do you usually just wake up and decide to walk into a store when buying a new luxury item? Nowadays, unless you have a retailer you’ve bought from before that you already trust, you’re most likely looking online for information first in order to make the best decision on what to purchase. Guess what? So are your customers.

Ali & Ray Moheet will help you understand your multiple traffic “channels,” what makes each of them unique, and how you can act on these traffic streams to increase conversions.

This session will be filled with ideas on how you can deliver a strong online experience, while being sure it syncs well with the wonderful bricks-and-mortar experience you already provide to your guests.

From in-store strategies to technologies you need to know about to online marketing tips to ways to strengthen employee management while saving on operational expenses and more, expect to walk away from this session with action-oriented goals you can begin applying to your business right away.

This eye-opening session will reveal the realities of how data, customer-centric experiences, internal business operations and external influences all impact customer purchases while shedding light on what can truly help optimize their retail operations in an effort to build more profitable businesses.

Learn how to target cord-cutting bridal consumers in your market utilizing OTT (Over-The-Top) to bridge the gap between traditional and digital advertising!

Today’s consumer does her browsing online, and heads to the store when she finds something she really wants. If your digital presence isn’t creating store traffic, it’s time to up your game! In this session you’ll learn how to use mobile apps to bring customers into your store.

Dick Abbott of the Edge and Ross Cockerham of Punchmark will share proven techniques to reengage current customers, generating both foot traffic and website traffic using data from your point of sale system.

Amidst a global pandemic and financial uncertainty, tensions are currently running high for nearly everybody. As the threat of falling sales approaches, marketing is often one of the first budget items to be downsized. After all, if no one is buying, what is the point in marketing products? This mindset is a grim mistake.

As a jeweler, your reputation is your most valuable asset. No matter the size of your jewelry store, it is important for your brand and business to be known for reliable, trustworthy products and services. Maintaining your reputation is important for securing new customers and keeping existing ones. Here are some tips.