An Unadorned Generation" is an article by Ray Moheet, and focuses on the relationship between millennials, their shopping habits (particularly their large-scale shift to smartphone and internet shopping), and the future of jewelry sales.
It’s impossible to start succeeding online without improving certain metrics. Believe in the process and the outcome will be much more achievable. Here are some metrics you should be focused on improving this year, which will ultimately result in more sales.
Reports revealed that while the e-commerce industry continues to grow, the competition is only going to be fiercer as technology advances and customer behavior and preferences evolve. Technology advancements and new business models are a force at work and consumers are continuously demanding more revolutionary ways from online businesses to close the gap between what they see online and what they feel when they receive their orders. Such demand puts greater pressure on online retailers.
With the holiday season upon us, this is one of the biggest and most important times of year for jewelry sales. While many shoppers have moved to online sales, there are plenty out there who value the personal touch of in-store shopping. Yet in a digital world, you still need to use online marketing techniques to tell your potential customers what you have that they want. Here are some holiday marketing tips.
Years ago, if you wanted to find information on a specific product, you would search out an expert to help educate you. In your case, this likely means people coming into your jewelry store with very little knowledge on their purchase, and relying on you - the expert - to help with their ring purchase. However, things have drastically changed.
There is no question that bridal customers make up a good portion of your clientele. They may start with purchasing an engagement ring, but with the right customer service, you can turn them into lifelong customers who return to you for all of their jewelry needs. How can you reach out to potential bridal customers? Read on to learn more.
As a recap, the adage to remember when thinking about navigating the online marketing channel is "Technology first, then Marketing”, because you only have one chance to make a first impression. At this point in our analysis you understand the website technology and data requirements you need to have in place before embarking into the online marketing channel.
The content you create for your customers is key to building brand awareness and loyalty. The way people interact with social media shows that consumers are looking for visual cues when shopping for jewelry. eMarketer found in 2014 that branded Facebook posts that included images earned 87% of all engagements. You may be surprised to learn that people only retain 20% of the text they read but retain 80% of the visuals they see.
Still think high customer satisfaction is the best way to get repeat business? The reality is that many of your competitors also have highly satisfied customers. If they didn’t, they’d be out of business. Anybody can sell a $3000 pair of earrings but what value are you providing other than the earrings themselves? What differentiates the top companies from the rest is that they are able to form positive emotional connections with their customers.
How digitally competent is your online jewelry store? Early this year, the Digital IQ Index: Watches & Jewelry 2018 by L2inc – an intelligence business firm that focuses on the digital competence of different consumer brands – ranked Tiffany and Co. and Cartier as ‘geniuses’ among luxury jewelry and watch brands in terms of digital competence. While big brands are acknowledged for their digital investments, what are you doing to meet the digital expectations of jewelry consumers?
