Overall Strategy

With independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.

A very basic example of what a digital marketing funnel looks like for jewelry stores.

Valentine’s Day and Mother’s Day are two very important days for jewelry stores and retailers.

But often the time between those holidays is devoid of marketing campaigns until the next holiday is a week away.

According to a recent study by the National Retail Federation, 83% of Americans planned to celebrate Mother’s Day, with spending totaling over 28 billion dollars for the occasion.

The digital landscape is changing on a daily basis. Whether or not you are willing or able to adapt can determine your success in 2022.

Local jewelers took a page out of the ecom playbook thanks to COVID. Now it’s time to return the favor by learning from what they do best.

Follow Gus Garcia as he shares his no-nonsense approach to selling jewelry online for both independent retailers and brands.

Are you setting realistic marketing goals for your brand?

With the pandemic, it’s been challenging for everyone over the past few years. Jewelry retailers are no exception. While many jewelers unfortunately were forced to close, some had their best years ever!

There are 5 different key areas of digital marketing that jewelers need to leverage in order to be successful online. Learn about them here.