Overall Strategy

Your website, social media channels and email list, are all perfect avenues to promote your jewelry pieces for holiday gifts. How you do this is just as important as your competition will also be optimizing their online presence for the holiday.

It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away, even during a global pandemic– It may just be a different holiday for reaching all potential clients. The question is: where do you start?

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

With the current way the world is working, every store should be considering all the ways they can generate sales. One great option is virtual appointments.

So much focus is spent on optimizing things like customer retention, ad spending and social media that it can be easy to forget the core intention that is driving all of your hard work — driving traffic to your jewelry store website.

Jewelry marketing is a perpetual motion. The market is changing at an alarming speed, and if you’re stuck in a rut, there’s a chance that your glitter has faded, and your customers would soon fade as well as they get drawn towards the light also known as your rival brand. Some businesses view marketing more as an expense than an investment, but the truth of the matter is that, given the right marketing strategy, it doesn’t cost you money; it makes money.

Temporarily closing your physical store doesn’t mean you’re closed for business. Join Emmanuel Raheb, of Smart Age Solutions, and get advice on what smart retailers are doing now, and the Top 10 Things you can implement immediately to not only get through these tough times but come out a winner on the other side of it.

I encourage us all to take a step back and think about the way we shop for luxury goods. How do your purchases usually start? Do you usually just wake up and decide to walk into a store when buying a new luxury item? Nowadays, unless you have a retailer you’ve bought from before that you already trust, you’re most likely looking online for information first in order to make the best decision on what to purchase. Guess what? So are your customers.

Ali & Ray Moheet will help you understand your multiple traffic “channels,” what makes each of them unique, and how you can act on these traffic streams to increase conversions.

This session will be filled with ideas on how you can deliver a strong online experience, while being sure it syncs well with the wonderful bricks-and-mortar experience you already provide to your guests.