The Guide to Managing Your Jewelry Store’s Online Reputation

As a jeweler, your reputation is your most valuable asset. No matter the size of your jewelry store, it is important for your brand and business to be known for reliable, trustworthy products and services. Maintaining your reputation is important for securing new customers and keeping existing ones. Here are some tips.

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Ep. 01, The Jewelry Ecomm Show: Marketing Strategies For Jewelers During The Outbreak

In our inaugural episode of The Jewelry Ecomm Show, Mike Hauben is joined by Alex Fetanat (GemFind) and Kellis Landrum (True North Social) to give tips to jewelers to stay strong during the covid-19 pandemic.

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How to Navigate Your Jewelry Store’s Digital Marketing During Uncertain Times

With the spread of Corona-virus, there are many questions that remain to be answered, but one of the biggest that is inevitable for us to answer is, how to continue doing business as a jewelry store during these uncertain times?

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GemFind’s Latest Click Data Report Is Here

GemFind has released their latest Clickdata report. I encourage all jewelers to download this report to learn what customers are searching and clicking for online! Over 1.2 million data points were collected and analyzed to identify the top trends in jewelry consumer behavior in 2019.

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Jeweler, New To Digital Marketing? Start Here.

If you're a jeweler and have never really embraced the digital tools available to promote your storefront, you're very behind the times. If this sounds like you, you're probably a little confused or overwhelmed where to begin! In this article, I'll break down where I recommend jewelers should be starting their digital marketing to create a solid, profitable foundation.

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4 Ways to Drive More Foot Traffic In-Store With Digital Tactics

According to a Google case study, 4-in-5 consumers use search engines to find information about local businesses. 50% of consumers who search on their mobile phone and 34% of consumers who search on a desktop visit a local store within a day. With statistics like these, it makes a compelling case for why it is so important to have a local presence online.

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Retarget Marketing: Why It’s So Essential For eCommerce Sales

Here’s a hard truth about the eCommerce industry: 98 percent of consumers don’t buy on their first visit to a brand’s site. In fact, it takes multiple interactions with a company before a consumer is willing to purchase. According to Salesforce, it takes six to eight touches to generate a sale. It is this dynamic that makes retargeting marketing such an essential tool for eCommerce retailers to employ.

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Reviewing Top Jewelry Online Marketing Channels For 2020

2020 is here, and many local jewelers are looking for new ways to seperate themselves in 2020. So how can we leverage all the digital tools available to make that happen? In this article, I'll review the most common (and powerful) online marketing channels available and give a few tips on how to make them work for you.

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3 Rules Of Starting Successful Online Advertising

Advertising success starts at the source. At a minimum, successful advertisers need to do three things in order to achieve success with any of their online marketing efforts. Here they are.

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Understanding The ‘Buyer’s Journey’ to Boost Jewelry Store Sales

What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.

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