Personal Client Relationships – The Most Important Thing to Grow Your Business

Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the right strategies, you’ll see a 4x increase in the annual spend of that customer.

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Do You Value Your Website The Way You Should?

The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.

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Sales Funnels for Jewelry Stores, Part 2

In Part 1 of Sales Funnels for Jewelry Stores we covered the basics of sales funnels and how they were a powerful part of marketing even before the internet existed. Today we will look at how technology made it easier and more affordable to run an effective funnel. We’ll also share an example of a funnel using Facebook ads and email marketing.

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Sales Funnels for Jewelry Stores, Part 1

Want to know how to track and ensure your next marketing campaign is successful? Then you need to know about sales funnels and how your jewelry store can use them correctly to increase sales.

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3 Tools to Ease Customer Communication

With more ways than ever to reach your customers in 2019, finding the best communication tools can be difficult. Fortunately, we know of 3 that consistently stand out above the rest. In this article, we’re going to walk you through how each can be used to improve the connection between you and your customers online.

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8 Jewelry Advertising Ideas to Attract Your Target Audience

Jewelers, consumers want to be wooed. This is one of the many significant impacts brought about by globalization. They are empowered now more than ever because of the plethora of options made available by the internet. You no longer control what they should see, hear, or buy. They are no longer passive trade participants who need to wait until you’re ready to attend to their needs. If you can’t meet their demands now, other jewelers will – in no time.

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An Unadorned Generation: A Decline in Jewelry Demand Among Millennials and Possible Solutions

An Unadorned Generation" is an article by Ray Moheet, and focuses on the relationship between millennials, their shopping habits (particularly their large-scale shift to smartphone and internet shopping), and the future of jewelry sales.

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Achievable Online Goals & Metrics For 2019

It’s impossible to start succeeding online without improving certain metrics. Believe in the process and the outcome will be much more achievable. Here are some metrics you should be focused on improving this year, which will ultimately result in more sales.

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6 Trends that Will Shape the Jewelry E-Commerce Industry in 2019

Reports revealed that while the e-commerce industry continues to grow, the competition is only going to be fiercer as technology advances and customer behavior and preferences evolve. Technology advancements and new business models are a force at work and consumers are continuously demanding more revolutionary ways from online businesses to close the gap between what they see online and what they feel when they receive their orders. Such demand puts greater pressure on online retailers.

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Time to Shine: Tips to Boost In-Store Holiday Sales

With the holiday season upon us, this is one of the biggest and most important times of year for jewelry sales. While many shoppers have moved to online sales, there are plenty out there who value the personal touch of in-store shopping. Yet in a digital world, you still need to use online marketing techniques to tell your potential customers what you have that they want. Here are some holiday marketing tips.

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