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Overall Strategy

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The #1 Reason Marketing Campaigns Fail

There are a lot of excuses people give as to why their marketing isn’t working. However, it really comes down to one thing.

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Retargeting: The Most Essential Component Of Your Digital Marketing Strategy

If you’re a company selling products online or promoting yourself online, you need to be running retargeting ads. If not, you’re reaching only a small fraction of your revenue potential.

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Top 5 Ways to get your Watch Store Recognized

Trying to figure out how to get noticed selling watches online? Here’s a quick rundown of some key strategies, by OWUP.

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The New Key to Digital Marketing Success for Jewelers in 2021

You may be thinking your website is the only factor to your online success, and in fact, it is one of the most crucial pieces of your digital footprint. However, we need to look the website as the hub and all of the other spokes working in unison that make up the entire scope of your business online.

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OWUP’s Internet Marketing Strategies For Your Jewelry & Watch Store

OWUP, a digital marketing firm for jewelers and watch brands, outlines some core marketing tips for the various marketing channels – like SEO, ppc, email, and social media.

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Google Privacy Updates – The End of 3rd Party Cookies

Advertising has become harder.

Earlier this year, the CCPA hit Facebook advertising, thereby placing severe limitations on a brand’s ability to track and target California consumers.

Apple’s iOS 14.5 update rocked ecommerce, and Google is discontinuing the use of third-party cookies in 2022.

What’s next?

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Setting Expectations

In the second video in our Jewelry Ecommerce Course, Mike shares typical ecommerce conversion rates and discusses what goals you should aim for while running your online store.

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The New Key to Digital Marketing Success for Jewelers in 2021

If there is one thing we learned in 2020, it’s that digital marketing for all retail businesses is the most important factor for generating revenue. It doesn’t mean that all transactions happen online, but it’s the primary catalyst for business to funnel through.

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Setting Your eCommerce Budget

The first video in our official Jewelry eCommerce Course. Learn how to set your digital marketing budget for ecommerce.

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Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology

In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.