Get ready. The tsunami is coming. All of those weddings that were canceled over the past two years are roaring back in 2022. According to the Wedding Report, 2.5 million weddings are expected to happen this year – the most since 1984 – making this a boom for retail jewelers.
When it comes to writing product descriptions for earrings, you don’t need to be Shakespeare. You just have to…”write” as the literary luminary Neil Gaiman put it. But what exactly are you going to write about?
The balance of power has shifted from the brand to the consumer in most situations. This means that, in the current paradigm, working to understand the buyer journey is more important than ever before.
Lead generation is not just about getting as many contacts as you can. It’s about making sure that these contacts lead to a successful jewelry sale and become a long-term customer. Leads are more than just a number. They’re your lifeblood.
While people do search online for fashion styles or gifts for loved ones, the bridal buyer is much more active and ready to buy. Before someone proposes they need an engagement ring, and your website is the perfect place to start! Here are some tips for improving their user experience on your website.
Recorded replay from Dutch Holland-Merten’s presentation at the 2021 Jewelry Ecomm Conference. The seminar will cover the evolving threats and risks to all retail areas especially jewelers and will aim to provide education on how to avoid these new security issues.