Online Sales


How to Write Product Descriptions for Earrings

When it comes to writing product descriptions for earrings, you don’t need to be Shakespeare. You just have to…”write” as the literary luminary Neil Gaiman put it. But what exactly are you going to write about?

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Understanding the Buyer Journey: Six Tips Every Motivated eCommerce Brand Needs for Success

The balance of power has shifted from the brand to the consumer in most situations. This means that, in the current paradigm, working to understand the buyer journey is more important than ever before.

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Two Things Retailers Must do to Maximize Holiday Shopping

Summer is over. Kids are going back to school. Weather is cooling. Football is back. This can mean only one thing: the holiday buying season is starting to ramp up.


6 Simple Ways to Get Jewelry Images Ready for E-Commerce

Product images are everything. In offline selling, your conversation with customers increases your sales, but in online selling, your jewelry images become your front liners.


Simple Strategies To Improve Your Lead Conversion Rate

Lead generation is not just about getting as many contacts as you can. It’s about making sure that these contacts lead to a successful jewelry sale and become a long-term customer. Leads are more than just a number. They’re your lifeblood.


5 Tips To Optimize Your Jewelry Website For Maximum Sales

While people do search online for fashion styles or gifts for loved ones, the bridal buyer is much more active and ready to buy. Before someone proposes they need an engagement ring, and your website is the perfect place to start! Here are some tips for improving their user experience on your website.

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The Evolving Cyber Security Threat To The Jewelry Industry

Recorded replay from Dutch Holland-Merten’s presentation at the 2021 Jewelry Ecomm Conference. The seminar will cover the evolving threats and risks to all retail areas especially jewelers and will aim to provide education on how to avoid these new security issues.

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How To Promote Your Jewelry on FREE Google Product Listings

Recorded replay from Brian Frankel’s presentation at the 2021 Jewelry Ecomm Conference. Join us for this 45-minute interactive marketing workshop where we will show you step-by-step how to get your jewelry promoted for FREE on Google Product Listings. At the end of this workshop you’ll be able to set up Google Product Shopping Campaigns and more!

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How to Recession-Proof Your Business with the Best E-Commerce Strategies

Recorded replay from Ross Cockerham’s presentation at the 2021 Jewelry Ecomm Conference. Learn about what successful retailers have grasped in 2020 that will catapult them into 2021 and make their businesses withstand any future recession or pandemic.

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How to Increase Your Online Sales in 2021 with a Shopify Website

Recorded replay from GemFind’s presentation at the 2021 Jewelry Ecomm Conference. GemFind will share success stories of jewelry stores switching from other platforms to Shopify in order to allow for their business to be positioned in a way that facilitates all business with an effective online presence.