fbpx

Misc

Screen Shot 2022-08-01 at 7.21.49 AM

The problem with spending too little on your ads

How much is “cutting your marketing budget” hurting your potential?

  • Misc
  • August 1, 2022
  • 0
Screen Shot 2022-05-17 at 9.59.06 AM

What the Heck is Clienteling?

Clienteling has become a bit of a buzzword recently. At Clientbook we’d like to think we’ve played a small part in evangelizing this message. After all, we’ve come to be known as “The Clienteling Company.” That’s cool with us since we built our entire business aimed at helping retailers.

  • Misc
  • May 17, 2022
  • 0
Screen Shot 2022-05-10 at 1.51.04 PM

The Metaverse and the Future of Marketing

With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next.

  • Misc
  • May 10, 2022
  • 0
Screen Shot 2022-04-08 at 9.27.01 AM

The Clienteling Gap… And How To Close It

Based on Clientbook outreach to hundreds of retailers, we found that more than 90% of retailers said they collected and kept detailed information on their clients. However, when asked if they used that information to actively clientele, less than 20% said they do.

  • Misc
  • April 8, 2022
  • 0
Screen Shot 2022-03-13 at 11.08.49 AM

Punchmark’s eCommerce Checklist

A checklist from Punchmark to help you plan your ecommerce strategy.

  • Misc
  • March 13, 2022
  • 0
Screen Shot 2022-01-28 at 2.03.29 PM

Allocating Your Marketing Budget

One of the most common questions I’m asked is how a jewelry store should spend their marketing budget. Here’s my recommendation.

  • Misc
  • January 28, 2022
  • 0
Screen Shot 2022-01-06 at 9.52.57 AM

Should You Hire A Marketing Agency For Your Jewelry Store?

There are a number of fantastic digital marketing pros who specialize in the jewelry industry. How do you choose?

  • Misc
  • January 6, 2022
  • 0
Screen Shot 2021-12-16 at 10.13.54 AM

How to Create An Interactive, Engaging Customer Experience In The Jewelry Market

This uptick in online shopping has the potential to hurt brick and mortar stores, unless they stop relying solely on

  • Misc
  • December 16, 2021
  • 0
Screen Shot 2021-12-10 at 9.24.40 AM

4 Trends That Will Shape Jewelry Ecommerce Sales in 2022

Retail sales in the United States are on fire! According to Trading Economics, year over year growth is expected to be 10.80 percent by the end of this quarter, with double-digit growth continuing well into next year. With the biggest gains coming from low interest rates and full wallets, jewelry consumers are ready and eager to spend.

  • Misc
  • December 10, 2021
  • 0
paidsearch

Buy Now, Pay Later?

There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing online sales?

  • Misc
  • November 29, 2021
  • 0