Jewelry is a special purchase and a mediocre website will no longer suffice. A website which was once seen as the cutting-edge of technology, can quickly look old if you don’t continue to make updates.
Clienteling has become a bit of a buzzword recently. At Clientbook we’d like to think we’ve played a small part in evangelizing this message. After all, we’ve come to be known as “The Clienteling Company.” That’s cool with us since we built our entire business aimed at helping retailers.
Based on Clientbook outreach to hundreds of retailers, we found that more than 90% of retailers said they collected and kept detailed information on their clients. However, when asked if they used that information to actively clientele, less than 20% said they do.
Retail sales in the United States are on fire! According to Trading Economics, year over year growth is expected to be 10.80 percent by the end of this quarter, with double-digit growth continuing well into next year. With the biggest gains coming from low interest rates and full wallets, jewelry consumers are ready and eager to spend.