Using Content To Attract & Close Jewelry Customers: The PDF Download

I write a lot about Inbound Marketing, and the importance of content as your marketing starting point. Today I’ll explain a huge fundamental piece of your marketing campaigns - using content as lead magnets.

Share
Want More Website Traffic, Jewelers? Write More Content.

There are a lot of people, I think, waiting to learn the secret technique of e-commerce. Unfortunately, there is none. What it really comes down to is getting qualified traffic to your site. And the way to get more traffic to your site is by blogging and producing more content for them to read.

Share
How Jewelry Brands Can Use LinkedIn To Promote Their Line To Jewelry Stores

There’s no doubt about it - Facebook is the most powerful and important social media tool in the world by leaps and bounds. However, for jewelry brands looking to open new accounts with retail stores, LinkedIn provides a fantastic opportunity.

Share
How Jewelers Can Attract New Customers With Content (Inbound Part 5)

In the last part of the Inbound series, we reviewed the Inbound Methodology - a step by step system for bringing new customers to your site, and guiding them all the way through the buying process. Today we'll cover the Attract phase, specifically, to turn strangers into website visitors.

Share
Inbound 4: Beginning To Plan Our Content

Here are a few ways jewelers can start planning your content to be more relevant to your customers. In this article, we'll review the buyer's journey.

Share
Inbound 3: How Jewelers Can Use The Inbound Methodology To Plan Content

Now that we know why its important to create content, we can begin planning our own inbound strategy. To do this, we must first understand the Inbound Methodology.

Share
How Content Marketing Can Boost Your eCommerce Store

Whether your customers love cocktail rings or gold necklaces, you need to have a solid content marketing strategy to promote your eCommerce store in order to get it in front of your customers. If you are new to the world of content marketing or you want to master it for your business, you need to understand how it can boost the sales of your jewelry business.

Share
Inbound Marketing 2: Why Does Content Matter So Much?

Ultimately, creating content shows your visitors that you're the person they should be working with. But, perhaps even more importantly - without content, you won't be found.

Share
Inbound Marketing Magic: Content Is King

What if there was one thing we could do that would make our social media way more powerful, increase our SEO, and strengthen the brand loyalty we have with our customers? There is. Its called Inbound Marketing, and its a must-adopt philosophy for jewelers wanting to stay as strong as possible in the coming years.

Share
Content is the New Branding and #WomenWithPens

I am regularly asked – by brands, jewelry designers, and retailers – how they can justify and maximize their use of social media to get business value from it. I tell them all the same thing. Find your story, your perspective, your specific angle on the jewelry business and create content about it.

Share