Jewelers and jewelry brands can learn a thing or two from The Wrestling Coach, who has used emotional and/or funny videos to get enormous visibility to his gym.
We need to take our content planning and distribution very seriously. Though, it’s sometimes easy to forget all the steps we need to take to make our content a success! This is way it’s important to have a CCDC checklist. This is a very simple document to reference each time you create a blog post or other piece of shareable content so you don’t forget any crucial steps while distributing it.
As we come upon the last month of 2018, and head into the 2019, we look forward to what the digital landscape will look like in the next year. In the ever-changing and dynamic world of digital marketing, a few trends seem to keep popping up! Here are the top five trends to watch for.
In today's consumer market, good visual content is the key component to enticing, impressing, and ultimately selling your customer. For a long time, all you needed was a compelling brand message or some really good pictures… but now, no one has the time (or patience) to read a long story about your “amazing” company. Nor does a simple picture speak a thousand words like it used to.
I write a lot about Inbound Marketing, and the importance of content as your marketing starting point. Today I’ll explain a huge fundamental piece of your marketing campaigns - using content as lead magnets.
There are a lot of people, I think, waiting to learn the secret technique of e-commerce. Unfortunately, there is none. What it really comes down to is getting qualified traffic to your site. And the way to get more traffic to your site is by blogging and producing more content for them to read.
There’s no doubt about it - Facebook is the most powerful and important social media tool in the world by leaps and bounds. However, for jewelry brands looking to open new accounts with retail stores, LinkedIn provides a fantastic opportunity.
In the last part of the Inbound series, we reviewed the Inbound Methodology - a step by step system for bringing new customers to your site, and guiding them all the way through the buying process. Today we'll cover the Attract phase, specifically, to turn strangers into website visitors.
Here are a few ways jewelers can start planning your content to be more relevant to your customers. In this article, we'll review the buyer's journey.
Now that we know why its important to create content, we can begin planning our own inbound strategy. To do this, we must first understand the Inbound Methodology.
