Content & Email

The fact of the matter is that acquiring new customers costs quite a bit of money – it costs roughly five times more to attract new customers than it does to retain existing ones.

Therefore, it is the fiscally responsible thing (in most cases) for merchants to spend more time figuring out how to increase customer lifetime value (CLV) than to work on converting new shoppers.

An email welcome series is an important piece of your marketing. It will set the tone of your relationship with the customer going forward and can decide how long they stay subscribed and engaged with your brand.

Are you looking forward to brainstorming jewelry blog ideas to drive traffic to your business blog? Once you have created your jewelry blog, you’ll discover that coming up with consistent killer ideas is one of the hardest parts of business blogging.

As a jewelry store owner, you are already aware that the wedding and bridal jewelry segment of your business is ultra-competitive. How can you get your message noticed amongst all the competition to be the engagement ring store of choice in your area when it comes to popping the question?

Consumers are active on social media now more than ever, making it crucial for your store to maintain an active online presence. While your business is disrupted, it may seem like a difficult time to create content. However, there are many simple ways to get creative from home and strengthen your customer relationships and brand image through social media content.

Blogging remains an essential tool to drive web traffic. The benefits outweigh the cost and it is still inexpensive compared to any other marketing activities. In return, you attract and potentially acquire prospective customers. Read on and find out why marketers considered business blogging as the holy grail of digital marketing.

These are especially trying times to be running a business. Now that many of our storefronts are in temporary states of closure, most are forced to rely on digital means to bring in customers, with social media being a prime way to do so. But you may be struggling to understand what kind of content is both favorable and appropriate in our current global situation.

Social Media is becoming highly specialized. Even if you are working with an agency, there is only so much a third party can provide based on time and money. While they can be essential in driving strategy and managing advertising placement and buys, more and more retailers have someone internal to supplement those efforts, the Content Curator.

Stop Writing the Same Old Ineffective Sales Emails! There are a few types of emails that can help readers get to know, like, and trust you – ultimately leading to sales.

If you’ve been keeping up with our blog, you’ve probably heard us say that content marketing is important when it comes to growing your jewelry store’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is most jewelers are doing it wrong.