Blog posts can be real tools that impact a jeweler's foot traffic, website traffic, social media engagement, search engine visibility, brand authority, and online marketing capabilities. Here are some things to think about when producing your blog posts.
There are still many businesses who don’t understand the power of a good blog post. Great content - articles, videos, and more - will ALWAYS get higher click through rates than an ad.
When people go looking for products and services they need, they enter a frame of mind that marketers call the “marketing funnel”. The marketing funnel is a description of the self-sorting that potential customers go through during their search of the market.
If you run a successful sales funnels then lead magnets might be part of that campaign. What are lead magnets? Often called “opt-in offers,” “opt-in bribe” or “content bribes.”
Email marketing is still one of the best and most personalized ways to engage with both your prospective and current customers. Here are some ways jewelry brands and stores can automate it!
One of the fundamentals of digital marketing - for any industry - is the collection of email addresses. Email addresses enable us to target people with intelligent ads on social media. Of course, it also enables us to email them with newsletters and other marketing materials.
Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?
The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.
If you're not following up with potential customers properly, you're leaving a lot of money on the table. Learn here how to properly re-engage past and lost customers.
Email segmentation can significantly boost the conversion rates of our email marketing campaigns and newsletters. Jewelers have a few fantastic ways to leverage this strategy well.
