5 Types of Email Marketing Automation for Your Jewelry Brand

Email marketing is still one of the best and most personalized ways to engage with both your prospective and current customers. Here are some ways jewelry brands and stores can automate it!

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Fundamentals Of Growing Your Email List

One of the fundamentals of digital marketing - for any industry - is the collection of email addresses. Email addresses enable us to target people with intelligent ads on social media. Of course, it also enables us to email them with newsletters and other marketing materials.

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How Jewelry Brands Can Cope with Email Fatigue

Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?

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Should Your Website Have A Blog?

The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.

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3 Steps: How To Follow Up With Clients and Why It’s Important To Your Business

If you're not following up with potential customers properly, you're leaving a lot of money on the table. Learn here how to properly re-engage past and lost customers.

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Email Segmentation For Jewelers: Increased Email Marketing Performance

Email segmentation can significantly boost the conversion rates of our email marketing campaigns and newsletters. Jewelers have a few fantastic ways to leverage this strategy well.

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Implementing Drip Campaigns In Jewelry Marketing

Email newsletters are a fantastic way to re-engage customers who already know and like our business. However, much of the time, they’re too general for specific marketing goals. Here's a step-by-step tutorial explaining how to add Drip Campaigns to your email marketing strategy.

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Want to Build Trust with Your High-End Jewelry Store? Send One Key Email Today

Digital advertising in today’s world can be a tough space to navigate. As someone who sells high-end items online, you need a high-end digital solution with capabilities that exemplify your brand. You’ve done your research. You’ve read the case studies about social media advertising. Perhaps you’ve even tried your hand at social media advertising, but it just hasn’t cut it.

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What Really Gets Eyeballs To Your Site? A Good Story.

Jewelers and jewelry brands can learn a thing or two from The Wrestling Coach, who has used emotional and/or funny videos to get enormous visibility to his gym.

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Using a “Content Creation & Delivery Checklist” To Maximize Promotions

We need to take our content planning and distribution very seriously. Though, it’s sometimes easy to forget all the steps we need to take to make our content a success! This is way it’s important to have a CCDC checklist. This is a very simple document to reference each time you create a blog post or other piece of shareable content so you don’t forget any crucial steps while distributing it.

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