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Data / Analytics

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Understanding ECommerce Data #9: Percentage Of Returning Customers

In part 9 of our Ecommerce Data series, we’ll take a look at Percentage Of Returning Customers – a highly important metric for jewelers.

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Understanding ECommerce Data #8: Customer Acquisition Cost

In part 8 of our Understanding Jewelry Ecommerce Data series, we’ll review tips on calculating and lowering your Customer Acquisition Cost.

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Understanding ECommerce Data #7: Revenue By Traffic Source

In part 7 of our Understanding Jewelry Ecommerce Data series, we’ll learn why looking at Revenue By Traffic Source is so important and learn how to track it.

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GemFind’s Click Data Shows Vital Marketing Insights

GemFind just released some great data to help jewelers market their stores and websites better.

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Understanding ECommerce Data #6: Social Media Conversion Rate

In part 6 of our Understanding Jewelry Ecommerce Data series, we’ll learn how to measure your Social Media Conversion Rate.

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Understanding ECommerce Data #5: Email Conversion Rate

Did you know that email converts 175% more conversions than social media? In part 5 of the series, we’ll learn about Email Conversion Rate.

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Understanding ECommerce Data #4: Cart Abandonment Rate

Cart abandonment rate is often as high as 82%, which is a major issue for jewelry ecommerce brands and jewelry stores. Discovering whether cart abandonment is a problem for your site is a major step to improving your sales.

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Understanding ECommerce Data #3: Average Order Value

How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.

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Understanding ECommerce Data #2: Sales Conversion Rate

My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.

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Understanding ECommerce Data #1: Customer Lifetime Value

If you’re involved in your company’s marketing, you probably hear about using “data” properly. What does this mean? We’ll start with Customer Lifetime Value.

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