Understanding ECommerce Data #5: Email Conversion Rate

Did you know that email converts 175% more conversions than social media? In part 5 of the series, we'll learn about Email Conversion Rate.

Share
Understanding ECommerce Data #4: Cart Abandonment Rate

Cart abandonment rate is often as high as 82%, which is a major issue for jewelry ecommerce brands and jewelry stores. Discovering whether cart abandonment is a problem for your site is a major step to improving your sales.

Share
Understanding ECommerce Data #3: Average Order Value

How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.

Share
Understanding ECommerce Data #2: Sales Conversion Rate

My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.

Share
Understanding ECommerce Data #1: Customer Lifetime Value

If you're involved in your company's marketing, you probably hear about using "data" properly. What does this mean? We'll start with Customer Lifetime Value.

Share
JewelryEcomm Click Report: Engagement Ring Clicks Lead, But Lose Ground Between June and July

JewelryEcomm.com's exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. See what consumers are searching for in June and July.

Share
New JewelryEcomm Report: 52% of Consumers Click  for Engagement Rings

JewelryEcomm.com has a new, exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. The report is based on clicks recorded from some 300 jewelry store web sites nationwide. This initial monthly report covers the month of June 2019.

Share
How to Break Down Your Demographic Data in Google Analytics

Google Analytics is a tool that provides a lot of valuable information. Understanding where to go and how to access this data is important for the retailer looking to measure the quality of their site traffic.

Share
Google Analytics For Jewelry Stores

Google Analytics is the most powerful tool to track your marketing efforts. Here's a Google Analytics primer for jewelers.

Share
Find Your Customer Lifetime Value

Understanding your "customer lifetime value" is the first metric you need to know to accelerate your jewelry store's success. Learn why (and how to figure it out) here.

Share