Data / Analytics

In part 9 of our Ecommerce Data series, we’ll take a look at Percentage Of Returning Customers – a highly important metric for jewelers.

In part 8 of our Understanding Jewelry Ecommerce Data series, we’ll review tips on calculating and lowering your Customer Acquisition Cost.

In part 7 of our Understanding Jewelry Ecommerce Data series, we’ll learn why looking at Revenue By Traffic Source is so important and learn how to track it.

GemFind just released some great data to help jewelers market their stores and websites better.

In part 6 of our Understanding Jewelry Ecommerce Data series, we’ll learn how to measure your Social Media Conversion Rate.

Did you know that email converts 175% more conversions than social media? In part 5 of the series, we’ll learn about Email Conversion Rate.

Cart abandonment rate is often as high as 82%, which is a major issue for jewelry ecommerce brands and jewelry stores. Discovering whether cart abandonment is a problem for your site is a major step to improving your sales.

How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.

My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.

If you’re involved in your company’s marketing, you probably hear about using “data” properly. What does this mean? We’ll start with Customer Lifetime Value.