Digital Marketing Gone Stupid (for jewelers)

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses throw money at it like a two year old at the dinner table.

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Jewelers We’ll Lose In 2018

There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or slow adaption, have not embraced today’s online reality.

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How to Avoid Digital Marketing Pitfalls

Digital Marketing - talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital marketing, even when it’s not part of their core business; brands, web companies, and even display companies.

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The Resurgence of SEO

Not long-ago SEO, for independent jewelers, wasn’t often recommended or needed. This was primarily due to budget restraints and the lack of sophisticated competition (digitally speaking) on a local level. That is to say, five years ago most independent retailers had poor website experiences. So, if you were to of developed a fantastic website experience, at that time, chances are you would have been miles ahead of your competition locally.

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