My Covid Life

From a jeweler’s perspective, and other small businesses, the COVID-19 shutdown was a shockwave. Panic or opportunity? How will the industry change?

  • Misc
  • July 28, 2020
  • 0

The Two Faces of Online Search

When it comes to online search, let’s talk about the bottom line. How do people find you? If you cut through all the different types of digital marketing and all the jargon, probably the most valuable effort you can address is online search.


Do You Have A Content Creator?

Social Media is becoming highly specialized. Even if you are working with an agency, there is only so much a third party can provide based on time and money. While they can be essential in driving strategy and managing advertising placement and buys, more and more retailers have someone internal to supplement those efforts, the Content Curator.

Digital Marketing Gone Stupid (for jewelers)

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses throw money at it like a two year old at the dinner table.


Jewelers We’ll Lose In 2018

There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or slow adaption, have not embraced today’s online reality.

  • Misc
  • May 11, 2018
  • 0

How to Avoid Digital Marketing Pitfalls

Digital Marketing – talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital marketing, even when it’s not part of their core business; brands, web companies, and even display companies.

  • Misc
  • March 18, 2018
  • 0

The Resurgence of SEO

Not long-ago SEO, for independent jewelers, wasn’t often recommended or needed. This was primarily due to budget restraints and the lack of sophisticated competition (digitally speaking) on a local level. That is to say, five years ago most independent retailers had poor website experiences. So, if you were to of developed a fantastic website experience, at that time, chances are you would have been miles ahead of your competition locally.

Garbage In, Garbage Out: A Bad Website Is The Equivalent Of A Bad Store

You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way

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