Rise Above the Competition with Great Jewelry Product Descriptions

Learn how to craft enticing and engaging jewelry product descriptions to attract customers to your eCommerce site and boost conversion rates.

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How To Measure Your Instagram Success

While other social media platforms are decreasing in popularity, Instagram keeps on gaining traction. There are over 800 million users and counting. The platform is popular among different user demographics, especially with the younger user segment. About 59% of all Instagram users are between the ages of 18 and 29 years old. Besides being a popular social media platform, Instagram is also very effective when it comes to organic engagement. In other words, it is easier to reach and engage more users organically on Instagram than any other platforms.

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Selling on Amazon: Pitfalls to Avoid

With over 300 million shoppers, Amazon is an attractive marketplace for virtually any type of seller. More than 80% of total consumers bought something online, and the vast majority of them likely purchased something from Amazon. It might shock you to hear that there are over 100,000 sellers with over $100,000 in sales on Amazon, but there are many more that aren’t breaking even.

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How to Create a Customer Loyalty Program that Works

Loyalty programs provide one of the best ways to turn regular customers into loyal fans. Rewards offer incentives for customers to increase their order value and to shop more often. Many brands offer loyalty programs but not all of them are successful. Just simply having a loyalty program won’t encourage customers to take action. They have to be cleverly created to offer rewards that are attractive to customers, easy to understand and easy to redeem. Here, I’ll provide you a step by step guide to start your first loyalty program. Let’s dive in!

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How to Use Social Ads to Promote Your Online Jewelry Store

Many retailers are aware of the tools they should use in order to promote their products, in this case, jewelry. Yet, not many retailers dedicate the time necessary to learn the appropriate tools or experience results. This means that if you decide to truly invest time and energy in the creation and maintenance of your social media ads, you are already way ahead of your competitors.

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CRO Tips to Improve Conversions and Increase Sales

You’ve invested in your website design and it looks gorgeous. Traffic is something to be proud of since you get a respectable number of visitors per month. Good for you! However, the increase in your income is nothing to be excited about. You need conversion rate optimization or CRO to maximize the results from users who are already interested on your site.

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How Content Marketing Can Boost Your eCommerce Store

Whether your customers love cocktail rings or gold necklaces, you need to have a solid content marketing strategy to promote your eCommerce store in order to get it in front of your customers. If you are new to the world of content marketing or you want to master it for your business, you need to understand how it can boost the sales of your jewelry business.

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How to Use Instagram to Grow Your eCommerce Jewelry Brand

Instagram is one of my favorite social media platforms for advertising eCommerce retailers. To start, it is one of the few platforms that can still generate organic growth. Unlike Facebook, which requires spending money to build engagement, Instagram can attract users by simply following, liking, or commenting on their accounts.

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Best SEM Practices For Jewelers

We often hear about SEO or search engine optimization, but we hear little about SEM or search engine marketing. Often people use these terms interchangeably, but it’s important to note the difference between them. Think of SEM as the umbrella term for increasing visibility of a website online. SEO and PPC or pay per click advertising fall within this SEM umbrella. Thus, search engine marketing is more comprehensive than SEO and includes a much wider diversity of marketing techniques.

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