Looking Ahead: The Top Five Trends In Jewelry Digital Marketing For 2019

As we come upon the last month of 2018, and head into the 2019, we look forward to what the digital landscape will look like in the next year. In the ever-changing and dynamic world of digital marketing, a few trends seem to keep popping up! Here are the top five trends to watch for.

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Content is King, and Video is the Crown

In today's consumer market, good visual content is the key component to enticing, impressing, and ultimately selling your customer. For a long time, all you needed was a compelling brand message or some really good pictures… but now, no one has the time (or patience) to read a long story about your “amazing” company. Nor does a simple picture speak a thousand words like it used to.

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How To Drive Holiday Diamond Sales – Using A Growth Hack Formula And No Inventory Costs

According to Bridebook, It is estimated that approximately 100,000 proposals are likely to occur during the holiday season. Add to that, the increase in online bridal sales: Idex Online recently published a report that diamond jewelry sales hit a record $82 Billion in 2017 boosted by Millennials and Gen Z. More and more couples are choosing to shop online for their engagement and bridal jewelry. The sales potential here is mind boggling.

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