Inbound Marketing 2: Why Does Content Matter So Much?

Ultimately, creating content shows your visitors that you're the person they should be working with. But, perhaps even more importantly - without content, you won't be found.

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Inbound Marketing Magic: Content Is King

What if there was one thing we could do that would make our social media way more powerful, increase our SEO, and strengthen the brand loyalty we have with our customers? There is. Its called Inbound Marketing, and its a must-adopt philosophy for jewelers wanting to stay as strong as possible in the coming years.

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How Jewelers Can Screen An Agency Before Hiring Them

How can we make sure these "digital agencies" are as good as they say they are?

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GN Diamond Offers Retailers Comprehensive Demographic Data

Marketing is nothing more than throwing darts at the wall unless teams fully understand their customers. Smart retailers know to give their customers what they want and connect with their interests, life events, and financial budgets. The best way to do that is through extensive demographic analysis and thoughtful marketing strategies.

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Landing Pages For Jewelers Part 3: Message Match

In the previous two parts to this series, we reviewed the importance of landing pages and what goes into a successful landing page. Now we're going to make sure the right people are in the right place by using the correct message.

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Announcing Jewelry Ecomm LIVE!

We invite you to join us at our annual live event, Jewelry Ecomm LIVE! on Oct 22, 2018 in Miami Beach!

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Facebook For Jewelers Part 2: Special Audiences

In the second part of this Facebook series, we'll learn about a variety of custom audiences that will help your Facebook strategy. Using custom audiences, pixel audiences, and lookalike audiences are an important aspect of maximizing your social media reach.

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Why Are Some Jewelry Designers OK With Using Weak Graphic Designers?

Why do so many jewelry brands accept and use weak graphic work on their sites and promotional materials?

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Facebook For Jewelers Part 1: Starting Your Facebook Marketing The Right Way

In this ongoing series, we'll teach jewelers a clear step by step game plan to help get their Facebook marketing off to a good start.

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Landing Pages For Jewelers Part 2: What Makes A Good Landing Page?

Don't sabotage the success of your marketing campaigns by directing all your visitors to your homepage. Last week we learned about Attention Ratio, and explained the basic principles of landing pages. In Part 2 here, we learn what goes into making a successful landing page.

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