Better Websites With Color And Typography

Have you jumped onto the trend of redesigning the aesthetics of your website to appeal to millenials? The grey, muted colors that look like you’re selling Abercrombie jeans? Congrats. Your website now looks like everyone else’s.

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Call For Writers & Participants

We're looking to add a few more writers to our site, as well as find participants for our upcoming new Youtube show! If you'd like to share your voice and opinions on the world of e-commerce and digital marketing for the jewelry industry, here's your chance.

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Smart Age Solutions Introduces New Review Beacon Tech

New York, NY— Smart Age Solutions is releasing the Review Beacon, a new product that embraces the vital power of onsite reviews. Review Beacon can help to increase the time customers spend on retailer websites, grow e-commerce sales, and help quickly build trust between brands and their website visitors.

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Achievable Online Goals & Metrics For 2019

It’s impossible to start succeeding online without improving certain metrics. Believe in the process and the outcome will be much more achievable. Here are some metrics you should be focused on improving this year, which will ultimately result in more sales.

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The Best Digital Investment For 2019 Under $150

With the new year here, many jewelry stores and brands alike will be looking for new ways to spice up their marketing for reasonable costs. Well, I want to introduce you to a product that can really help your marketing approach this year - for under $150. Any guess what it is?

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Jewelry Ecomm LIVE! Videos ready!

Take your digital marketing to the next level. Purchase the recorded replays from our 2018 Live! Conference.

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Pinterest Marketing Guides That Jewelers Should Read

To maximize the efficiency of your online marketing, it’s important to understand the different psychologies of users across different social media platforms. Luckily, the intent of users on Pinterest is very clear: they have the intent to buy.

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Marrying Your Sales Team & Marketing Team Together With Online Strategies

Years ago, if you wanted to find information on a specific product, you would search out an expert to help educate you. In your case, this likely means people coming into your jewelry store with very little knowledge on their purchase, and relying on you - the expert - to help with their ring purchase. However, things have drastically changed.

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Quick Reference: Nuts & Bolts Of YouTube Advertising

There are a ton of different ways to advertise on YouTube. The first step is deciding whether you're going to make your own videos or want to simply show your ads during other peoples' videos.

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