Digital Tools Jewelers May Want To Check Out

Some useful digital tools jewelers may want to check out to improve their digital marketing and ease their workflow.

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Jewelers, Here’s How We Ranked High in Google… Doing No SEO.

“How Do I Get More Customers To Find Me On Google?” It’s one of the most popular questions I get. Luckily, it’s also one of the easiest to answer. The secret is sometimes as simple as putting words on pages.

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Advertising Slots Now Open on JewelryEcomm.com

We're looking for advertisers on jewelryecomm.com.

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How Jewelers Can Attract New Customers With Content (Inbound Part 5)

In the last part of the Inbound series, we reviewed the Inbound Methodology - a step by step system for bringing new customers to your site, and guiding them all the way through the buying process. Today we'll cover the Attract phase, specifically, to turn strangers into website visitors.

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How Much Do Websites And Marketing Really Cost For Jewelers?

How much do new websites cost? This seems to be a question every wants answered. A good portion of the industry seems much more ready now than it was just two years ago to invest some money into a new website and an intelligent online marketing campaign. The question is, how much? In this article, I’ll explore what agencies typically charge for their services, what factors go into pricing, and how much you should (and shouldn’t) be spending.

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Inbound 4: Beginning To Plan Our Content

Here are a few ways jewelers can start planning your content to be more relevant to your customers. In this article, we'll review the buyer's journey.

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AdWords Management Options For Jewelers

Search engine optimization is usually a long-term process - months or years of producing quality content and performing other SEO strategies that almost always require the assistance of an experienced agency. And even with a big SEO effort, it may not boost you ahead of competitors. This is why it's important for jewelers to run Google AdWords.

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Inbound 3: How Jewelers Can Use The Inbound Methodology To Plan Content

Now that we know why its important to create content, we can begin planning our own inbound strategy. To do this, we must first understand the Inbound Methodology.

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