When Cleverness Ruins Your Website

A great website developer knows how important sharp graphics and branding are for each website. But being creative is also a curse - it can be very easy for us to get carried away with trying to make our work too cool or too interesting at the cost of clarity.

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SEO Tips For Jewelers Who Aren’t Tech Experts: The Basics

The first article in an ongoing series - helping "non-techie" jewelers with their Google rankings. In this series, we'll review the strategies you can actually do yourself to grow your Google ranking, even if you're not a professional marketer. This first article covers some basic SEO principles you should familiarize yourself with.

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The Reason We Have Websites: Brand Authority & Trust

It doesn't matter if you're a jewelry manufacturer, an independent designer, or a jewelry retail store. The #1 reason you have a website is to create brand authority and to show your visitor that you're trustworthy. There will be some people who simply pop into your store to browse, especially if they're already a loyal customer. But how do you turn new people into loyal customers who aren't familiar with you? By bringing them to our website and showing them that you're the real deal.

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Creating A Well-Planned Facebook Ads Strategy

“Social media success” is more than posting. Many times a store adopts a “post it and forget it” mentality. However, there is a lot of work to be done after you’ve made the post as well. Most of your success with Facebook will come from running paid ads, monitoring the campaigns, and adjusting.

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How Jewelry Brands Can Use LinkedIn To Promote Their Line To Jewelry Stores

There’s no doubt about it - Facebook is the most powerful and important social media tool in the world by leaps and bounds. However, for jewelry brands looking to open new accounts with retail stores, LinkedIn provides a fantastic opportunity.

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Would You Be Interested In A Forum Or Wanted Board On This Site?

We're considering adding a forum and job board to the site. I'd love to get your feedback and see if there is real interest among our members before we roll it out.

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How To Successfully Promote a Facebook Event to Increase Foot Traffic

Many jewelry stores love hosting in-store events to drive foot traffic. Here are some advanced promotional strategies to make your Facebook Events as successful as possible.

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Attend Jewelry Ecomm LIVE – a full day of digital workshops in Miami, Oct 22

If you're serious about taking your online success to the next level, you won't want to miss this event we've put together!

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New Video Gallery: Webinar Replays Posted

We added a new video gallery to the site (viewable in our Videos section in the top of the site), where we'll begin sharing the replays of our webinars, live events, and an upcoming series of educational training videos. Make sure to watch the videos of our first two webinars - the first with Larry Chasin of Thinkspace, and the second with Emmanuel Raheb of Smart Age Solutions.

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Smart Age Solutions, Buyer Legends Team Up To Improve Conversions

Smart Age Solutions is proud to announce its new alliance with Buyer Legends, LLC. Together, Buyer Legends and Smart Age Solutions will introduce select luxury retailers and brands to strategies that will help them with a digital transformation that is centered on customers, not on technology.

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