How To Target Your Competitor’s Customers With Google Ads

A common Google Ads tactic is to target your ads against searches to your competitors. By displaying your ad when someone searches for your competitor, you know you're likely reaching a qualified customer with buying intent.

Share
The Major Impact Design Has On Your Website Content

Planning and distributing your content properly is the backbone of your digital marketing strategy. However, there's something that I haven't touched on yet that will make a huge impact on whether or not your content actually achieves results - and that's how it looks visually on the page.

Share
Job Opening: Marketing Manager for Lippa’s Estate and Fine Jewelry in Vermont

Do you have a limitless curiosity for period, estate, and antique jewelry? How about photographing amazing jewelry and maintaining relationships with thousands of virtual fans? Lippa’s Estate and Fine Jewelry in beautiful Burlington, Vermont is looking for a Marketing Manager.

Share
What Really Gets Eyeballs To Your Site? A Good Story.

Jewelers and jewelry brands can learn a thing or two from The Wrestling Coach, who has used emotional and/or funny videos to get enormous visibility to his gym.

Share
Using a “Content Creation & Delivery Checklist” To Maximize Promotions

We need to take our content planning and distribution very seriously. Though, it’s sometimes easy to forget all the steps we need to take to make our content a success! This is way it’s important to have a CCDC checklist. This is a very simple document to reference each time you create a blog post or other piece of shareable content so you don’t forget any crucial steps while distributing it.

Share
Podium Webinar Posted: How To Successfully Collect 100’s of Online Reviews

We've posted the recorded replay of our recent webinar with Podium. In this webinar, you'll get some valuable key takeaways - why online reviews matter to your business, how to use online reviews to climb up local search rankings and tips and tricks proven to help businesses collect 100s of new reviews.

Share
How Jewelers Can Use Landing Pages To Drive Sales

Every marketing campaign you run should bring visitors to specific page on your site that was carefully designed to maximize the results from that campaign. Learn more about using landing pages effectively here!

Share
Better Websites With Color And Typography

Have you jumped onto the trend of redesigning the aesthetics of your website to appeal to millenials? The grey, muted colors that look like you’re selling Abercrombie jeans? Congrats. Your website now looks like everyone else’s.

Share
Call For Writers & Participants

We're looking to add a few more writers to our site, as well as find participants for our upcoming new Youtube show! If you'd like to share your voice and opinions on the world of e-commerce and digital marketing for the jewelry industry, here's your chance.

Share
Smart Age Solutions Introduces New Review Beacon Tech

New York, NY— Smart Age Solutions is releasing the Review Beacon, a new product that embraces the vital power of onsite reviews. Review Beacon can help to increase the time customers spend on retailer websites, grow e-commerce sales, and help quickly build trust between brands and their website visitors.

Share