How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.
It's easy to cringe at first glance upon seeing a video shot in a vertical perspective. After all, we've viewed videos our whole lives in the standard horizontal, 16:9 aspect ratio. However, vertical is starting to become the new default.
My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.
If you're involved in your company's marketing, you probably hear about using "data" properly. What does this mean? We'll start with Customer Lifetime Value.
JewelryEcomm.com's exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. See what consumers are searching for in June and July.
Of all the ways to improve the visibility and clickthrough rates of your online ads, few things will make as big an impact as designing a clean, simple, easy to read ad.
Most jewelers are likely using the basic Facebook pixel to assist in their Facebook ad conversions and tracking. However, using Facebook pixel events will take it one step further and open up new targeting options.
Blog posts can be real tools that impact a jeweler's foot traffic, website traffic, social media engagement, search engine visibility, brand authority, and online marketing capabilities. Here are some things to think about when producing your blog posts.
Verizon is selling the outdated Tumblr blogging site to Automattic Inc, owners of Wordpress. Could something big be coming to the Wordpress platform in the future?
JewelryEcomm.com has a new, exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. The report is based on clicks recorded from some 300 jewelry store web sites nationwide. This initial monthly report covers the month of June 2019.
