In part 7 of our Understanding Jewelry Ecommerce Data series, we'll learn why looking at Revenue By Traffic Source is so important and learn how to track it.
Advertising success starts at the source. At a minimum, successful advertisers need to do three things in order to achieve success with any of their online marketing efforts. Here they are.
GemFind just released some great data to help jewelers market their stores and websites better.
In part 6 of our Understanding Jewelry Ecommerce Data series, we'll learn how to measure your Social Media Conversion Rate.
Did you know that email converts 175% more conversions than social media? In part 5 of the series, we'll learn about Email Conversion Rate.
It may seem like anyone can just throw a website together, but there are risks for not working with a professional on your website. Here's a cautionary tale about an experience with a past client who decided to try it on their own.
Anyone running social media ads will have to decide whether they’ll be paying by “click” or by “impression”. It’s a big decision and this simple choice will often decide how successful your campaigns are.
Cart abandonment rate is often as high as 82%, which is a major issue for jewelry ecommerce brands and jewelry stores. Discovering whether cart abandonment is a problem for your site is a major step to improving your sales.
How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.
It's easy to cringe at first glance upon seeing a video shot in a vertical perspective. After all, we've viewed videos our whole lives in the standard horizontal, 16:9 aspect ratio. However, vertical is starting to become the new default.
