Ep. 01, The Jewelry Ecomm Show: Marketing Strategies For Jewelers During The Outbreak

In our inaugural episode of The Jewelry Ecomm Show, Mike Hauben is joined by Alex Fetanat (GemFind) and Kellis Landrum (True North Social) to give tips to jewelers to stay strong during the covid-19 pandemic.

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Moving Beyond “Boosted” Posts

Improve your Facebook game by moving beyond just "boosting" posts. By using the Boost button on your posts, you’re missing out on tons of features and functionality that the Ads Manager could have provided.

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GemFind’s Latest Click Data Report Is Here

GemFind has released their latest Clickdata report. I encourage all jewelers to download this report to learn what customers are searching and clicking for online! Over 1.2 million data points were collected and analyzed to identify the top trends in jewelry consumer behavior in 2019.

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Understanding ECommerce Data #9: Percentage Of Returning Customers

In part 9 of our Ecommerce Data series, we'll take a look at Percentage Of Returning Customers - a highly important metric for jewelers.

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Jeweler, New To Digital Marketing? Start Here.

If you're a jeweler and have never really embraced the digital tools available to promote your storefront, you're very behind the times. If this sounds like you, you're probably a little confused or overwhelmed where to begin! In this article, I'll break down where I recommend jewelers should be starting their digital marketing to create a solid, profitable foundation.

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When Will Jewelers Get With The (Digital) Program?

It's 2020, and I thought by now that every jeweler on the planet would at least have proper social media pages to attract customers. Judging from this year's opinions of how Valentines Day performed for jewelers, I was clearly wrong.

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Understanding ECommerce Data #8: Customer Acquisition Cost

In part 8 of our Understanding Jewelry Ecommerce Data series, we'll review tips on calculating and lowering your Customer Acquisition Cost.

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Reviewing Top Jewelry Online Marketing Channels For 2020

2020 is here, and many local jewelers are looking for new ways to seperate themselves in 2020. So how can we leverage all the digital tools available to make that happen? In this article, I'll review the most common (and powerful) online marketing channels available and give a few tips on how to make them work for you.

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Understanding ECommerce Data #7: Revenue By Traffic Source

In part 7 of our Understanding Jewelry Ecommerce Data series, we'll learn why looking at Revenue By Traffic Source is so important and learn how to track it.

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3 Rules Of Starting Successful Online Advertising

Advertising success starts at the source. At a minimum, successful advertisers need to do three things in order to achieve success with any of their online marketing efforts. Here they are.

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