Understanding Jewelry ECommerce Data #3: Average Order Value

How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.

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How Vertical Video Is Changing Visual Storytelling In Marketing

It's easy to cringe at first glance upon seeing a video shot in a vertical perspective. After all, we've viewed videos our whole lives in the standard horizontal, 16:9 aspect ratio. However, vertical is starting to become the new default.

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Understanding Jewelry ECommerce Data #2: Sales Conversion Rate

My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.

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Understanding Jewelry ECommerce Data #1: CLTV

If you're involved in your company's marketing, you probably hear about using "data" properly. What does this mean? We'll start with Customer Lifetime Value.

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JewelryEcomm Click Report: Engagement Ring Clicks Lead, But Lose Ground Between June and July

JewelryEcomm.com's exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. See what consumers are searching for in June and July.

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Improve Your Online Ads With Cleaner Graphics

Of all the ways to improve the visibility and clickthrough rates of your online ads, few things will make as big an impact as designing a clean, simple, easy to read ad.

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Facebook Pixel Events: Crash Course For Jewelers

Most jewelers are likely using the basic Facebook pixel to assist in their Facebook ad conversions and tracking. However, using Facebook pixel events will take it one step further and open up new targeting options.

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How Jewelers Can Maximize The Business Impact Of Their Blog Posts

Blog posts can be real tools that impact a jeweler's foot traffic, website traffic, social media engagement, search engine visibility, brand authority, and online marketing capabilities. Here are some things to think about when producing your blog posts.

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Tumblr Being Sold To WordPress

Verizon is selling the outdated Tumblr blogging site to Automattic Inc, owners of Wordpress. Could something big be coming to the Wordpress platform in the future?

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New JewelryEcomm Report: 52% of Consumers Click  for Engagement Rings

JewelryEcomm.com has a new, exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. The report is based on clicks recorded from some 300 jewelry store web sites nationwide. This initial monthly report covers the month of June 2019.

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