Did you know that email converts 175% more conversions than social media? In part 5 of the series, we'll learn about Email Conversion Rate.
It may seem like anyone can just throw a website together, but there are risks for not working with a professional on your website. Here's a cautionary tale about an experience with a past client who decided to try it on their own.
Anyone running social media ads will have to decide whether they’ll be paying by “click” or by “impression”. It’s a big decision and this simple choice will often decide how successful your campaigns are.
Cart abandonment rate is often as high as 82%, which is a major issue for jewelry ecommerce brands and jewelry stores. Discovering whether cart abandonment is a problem for your site is a major step to improving your sales.
How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.
It's easy to cringe at first glance upon seeing a video shot in a vertical perspective. After all, we've viewed videos our whole lives in the standard horizontal, 16:9 aspect ratio. However, vertical is starting to become the new default.
My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.
If you're involved in your company's marketing, you probably hear about using "data" properly. What does this mean? We'll start with Customer Lifetime Value.
JewelryEcomm.com's exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. See what consumers are searching for in June and July.
Of all the ways to improve the visibility and clickthrough rates of your online ads, few things will make as big an impact as designing a clean, simple, easy to read ad.
