Domain Names: The Balance Between Brand and SEO

For most businesses in the jewelry space, websites act as ‘virtual stores’. Digital real estate can certainly be defined by your brand’s presence in the major search engines for high-traffic keywords, but it can also be defined by your domain name.

SEO For Jewelers: The Basics Still Work

The basics, unsexy as they are, still work, and are often overlooked. The three tactics below may seem overly simplistic, but they’re important and can really catapult your website’s rankings in the search results.

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