According to a Google case study, 4-in-5 consumers use search engines to find information about local businesses. 50% of consumers who search on their mobile phone and 34% of consumers who search on a desktop visit a local store within a day. With statistics like these, it makes a compelling case for why it is so important to have a local presence online.
Google Analytics is a tool that provides a lot of valuable information. Understanding where to go and how to access this data is important for the retailer looking to measure the quality of their site traffic.
If you currently own a local jewelry business, knowing how to market and advertise is key to acquiring a solid customer base. Growing your business comes down to knowing where to put your marketing money and understanding the different options in front of you.