A client of mine recently bought a beautiful antique sapphire ring that she had recut at the lapidary. The GIA appraisal of the updated ring was $86,000. The sale of this one ring would ensure my client an excellent holiday season! But to guarantee this success, she needed to cultivate the clients that she thought would be interested in this ring.
In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.
Digital advertising in today’s world can be a tough space to navigate. As someone who sells high-end items online, you need a high-end digital solution with capabilities that exemplify your brand. You’ve done your research. You’ve read the case studies about social media advertising. Perhaps you’ve even tried your hand at social media advertising, but it just hasn’t cut it.