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3 Steps to Turn Instagram Browsers into Buyers for Life

Brick-and-mortar stores NEED a second stream of revenue if they want to sustain themselves in our increasingly digital world. Here’s a fool-proof formula for responding to online inquiries.

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The Right Way to Reach Out to Your Email List

Stop Writing the Same Old Ineffective Sales Emails! There are a few types of emails that can help readers get to know, like, and trust you – ultimately leading to sales.

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Prepare for the Holiday Season: Cultivate your Best Clients

A client of mine recently bought a beautiful antique sapphire ring that she had recut at the lapidary. The GIA appraisal of the updated ring was $86,000. The sale of this one ring would ensure my client an excellent holiday season! But to guarantee this success, she needed to cultivate the clients that she thought would be interested in this ring.

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  • October 16, 2019
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Online Shopping Experience Revisited

“What had gone wrong was that we weren’t treating our online customers like our in-store customers. We thought it was enough to have a website that displayed our jewelry line.”

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  • July 17, 2019
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Grow Your Online Shop By Knowing Your Best Collectors

In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.

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Powerful Referral Strategies That Will Clone Your Best Clients

Referral strategy is so important. It will make the biggest difference in your business if you can clone your best clients to have more just like them.

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  • May 8, 2019
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3 Steps: How To Follow Up With Clients and Why It’s Important To Your Business

If you’re not following up with potential customers properly, you’re leaving a lot of money on the table. Learn here how to properly re-engage past and lost customers.

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Want to Build Trust with Your High-End Jewelry Store? Send One Key Email Today

Digital advertising in today’s world can be a tough space to navigate. As someone who sells high-end items online, you need a high-end digital solution with capabilities that exemplify your brand. You’ve done your research. You’ve read the case studies about social media advertising. Perhaps you’ve even tried your hand at social media advertising, but it just hasn’t cut it.

Join our Facebook Group!Get your jewelry marketing and eCommerce questions answered!

Chat with industry peers and digital experts about your digital ideas and strategies. Join our group to chat about social media, Google marketing, and other important tools for today's jeweler.

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