If you run an ecommerce jewelry store, and you’re not already making the most of social commerce, then you could be missing out on sales by alienating customers who don’t want to disrupt their social networking to shop your site.
At any given time of the year, you’re busy running your business – marketing your products, closing sales, fulfilling orders, and handling customer service responsibilities. You definitely don’t have time to deal with any issues or hiccups related to your ecommerce site or digital marketing campaigns, and you expect them to run smoothly at all times. However, the reality is that technology is imperfect, and things will break or no longer meet your needs.
If you’ve been struggling to get the results you want from your paid advertising efforts, you may want to try an entirely new form of advertising: social proof. Ron Kaufman, an expert on customer service, once said, “Delighted customers are the only advertisement everyone believes.”
Writing an informative, interesting, and relevant “About” page for a jewelry ecommerce website is daunting for many jewelry business owners. It can feel like the equivalent of crafting an online dating profile or building a resume from scratch. How should you begin? How could you possibly use language to capture everything that makes your jewelry brand unique?
Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?
Even if you’ve never heard the term “UTM”, you’ve likely interacted with it before. Have you ever seen an unusually long URL (website address) at the top of your browser? If it contained a question mark at the end with the letters “utm” after it, then you clicked a link that was being tracked by the website owner.
You may already have mastered the art of taking great photos for your jewelry brand’s Instagram feed, but you’ll also need to know how to use hashtags to get your photos noticed by users who don’t already follow you.
You may have heard the terms “brand awareness” and “brand identity” – but did you know they’re not the same thing? Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two.