What Is a UTM Parameter, and Why Does It Matter for Jewelry Ecommerce?

Even if you’ve never heard the term “UTM”, you’ve likely interacted with it before. Have you ever seen an unusually long URL (website address) at the top of your browser? If it contained a question mark at the end with the letters “utm” after it, then you clicked a link that was being tracked by the website owner.

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5 Tips for Generating Regular Content for Your E-commerce Jewelry Business

When you’re already busy with all the day-to-day responsibilities of running an e-commerce jewelry business, how can you find possibly find time for content strategy and creation? Learn here.

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How to Choose the Right Hashtags for Your Jewelry Brand’s Instagram Posts

You may already have mastered the art of taking great photos for your jewelry brand’s Instagram feed, but you’ll also need to know how to use hashtags to get your photos noticed by users who don’t already follow you.

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Striking A Balance Between Brand Awareness and Brand Identity For Your Jewelry Brand

You may have heard the terms “brand awareness” and “brand identity” - but did you know they’re not the same thing? Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two.

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How to Find the Right Influencers for Your Jewelry Brand

You’ve likely heard about the power of influencer marketing, and you may be wondering how your jewelry brand can benefit from influencers. However, you probably also feel intimidated by initiating the process, since you’re not quite sure what to expect or how to even approach an influencer. First and foremost, you must find the right influencers for your brand.

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How To Get Your Jewelry Photos Noticed On Instagram

If you’ve spent any amount of time scrolling through your Instagram feed - especially while browsing hashtags like #jewelrylovers, #jewelryoftheday or #finejewelry - you know first-hand that Instagram is crowded with literally millions of jewelry photos. How is any one jewelry brand supposed to distinguish itself in such a vast sea of sparkle?

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