Do You Value Your Website The Way You Should?

The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake.


Data Analysis Rule #1: Active Participation Required

At this point, I don’t think I need to convince anyone about the valuable role data plays in building businesses. Everyone’s heard how having the right information makes it easier to identify and connect with new customers, make better operational decisions, and become more profitable. What everyone hasn’t heard is that making full use of your data requires your active participation.

Supreme Court Sales Tax Ruling a Call to Action for All Jewelers Who Sell Online

With its ruling in South Dakota vs. Wayfair, Inc. the Supreme Court has created a situation relevant to all jewelry retailers. By ruling that internet retailers can be required to collect sales tax in states where they don’t maintain a physical presence, the court has removed a meaningful competitive advantage from e-commerce.


How Are New Customers Going To Find Your Business?

There’s no doubt that one of the biggest problems in e-commerce is customer retention. Nearly two-thirds of customers who make a purchase never return to make a second one. Jewelers have two valid avenues to remedy this situation. The first is to make a concerted effort to continue the relationship with those customers who have made a purchase; the second is to secure a steady supply of new customers.

Business Is Better with Beacons: Understanding an Important New Retail Technology

Beacons are becoming increasingly relevant to the jewelry retailer. This technology, which uses a small Bluetooth transmitter to connect with

  • Misc
  • February 7, 2018
  • 1

Making the Most of Must-Have Looks: The Google Local Inventory Ad

There are fashion jewelry buyers who live in the moment. When a trend is being born – whether that means

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