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Google Exec To Jewelers: Your Ad Spending Is All Wrong!

The famous saying goes “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Well, Jamie Blomquist, agency development manager at Google, can tell you exactly which half it is. Except that jewelers aren’t wasting just half, they’re wasting three-fourths of their advertising money.

Top Independent Jewelers On Survival: Learn Technology, Not Gemology!

We’re all experts in our products – we’ve been doing it for years. What we need to focus on now is learning how to sell these products in today’s climate.

How Much Revenue Really Comes From Mobile Shoppers?

Much has been made of the “M” word—mobile—but how many jewelry sales really come from mobile devices? According to the

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The Changing Landscape For Independent Jewelers

Merrick, NY—So far in 2016, more than 981 North American jewelry stores have ceased operations. The latest—Beauchamp Jewelers in Albuquerque,

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How David Harvey Used Cyber Monday To Boost Holiday Sales

[vc_row][vc_column][vc_column_text] Norwalk, CT—While Cyber Monday has become a mainstay for most larger retailers (as well as shoppers), the same cannot

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Online Gray Market Growing For Luxury Jewelry And Watches, Discounts Up To 65%

New York, NY—Last fall, a study by digital research firm L2 found that by not having e-commerce capabilities, jewelers are not only

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