12 Key Tips to Make Sure Your Digital Marketing Works

Andrea Hill, owner of Hill Management Group and Werx Marketing, took the podium at the Centurion Scottsdale show to help jewelers navigate an online/offline marketing landscape that is more complex and fast-changing than ever.

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Google Exec To Jewelers: Your Ad Spending Is All Wrong!

The famous saying goes “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Well, Jamie Blomquist, agency development manager at Google, can tell you exactly which half it is. Except that jewelers aren’t wasting just half, they’re wasting three-fourths of their advertising money.

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Top Independent Jewelers On Survival: Learn Technology, Not Gemology!

We're all experts in our products - we've been doing it for years. What we need to focus on now is learning how to sell these products in today's climate.

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