Did you know that, on average, only 2 percent of your customers convert to sales on the first visit to your website? That means that the other 98 percent either never convert or are converting on later visits. Here is where Remarketing comes into play.

With the holiday season upon us, this is one of the biggest and most important times of year for jewelry sales. While many shoppers have moved to online sales, there are plenty out there who value the personal touch of in-store shopping. Yet in a digital world, you still need to use online marketing techniques to tell your potential customers what you have that they want. Here are some holiday marketing tips.

There is no question that bridal customers make up a good portion of your clientele. They may start with purchasing an engagement ring, but with the right customer service, you can turn them into lifelong customers who return to you for all of their jewelry needs. How can you reach out to potential bridal customers? Read on to learn more.

The majority of consumers, including the millennial generation, will use a search engine online to find a jewelry store, rather than using the phone book. This is a quick and effective way to find businesses nearby, but it will not include all businesses nearby. How can you get your business to rank in a search for “jewelry stores near me?”

It is common for online shoppers to browse products on sites, gradually adding them to their shopping carts, then click out of their browsers and forget all about it. In fact, 75.6% of online shoppers put items in online carts without actually checking out. Here are some tips to prevent this and confirm the sale.