With online shopping and consumer research for jewelry-related products increasing each year (up 58% from 2018 and 81% respectively) building an online presence is no longer a luxury for jewelers; it is now a must. One of the best ways to stimulate more business online is with lead generation.
What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.
Every Ad Campaign should bring visitors to a specific page on a website carefully designed to maximize sales. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase.
Oftentimes, jewelers will ask us to create a new website without knowing what website design platform to choose. However, the answer to this question truly depends on a number of factors unique to each jeweler and their own specific needs.
When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry store, you’ll want to focus some of your search engine optimization (SEO) efforts on Google Maps as well.
The days of having a static, brochure-like website are over. Your website needs to be interactive and specifically designed to attract interested buyers and then funnel them through a sales process. Learn how here.
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Produced by the team behind the Centurion Jewelry Show.