Jewelers are now able to sell diamonds directly online from curated vendors through GemFind's new tool.
When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry store, you’ll want to focus some of your search engine optimization (SEO) efforts on Google Maps as well.
One of the main problems we see when evaluating a jeweler’s website is their lack (or misuse) of a solid set of calls-to-action.
The days of having a static, brochure-like website are over. Your website needs to be interactive and specifically designed to attract interested buyers and then funnel them through a sales process. Learn how here.
Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing.
If you run a successful sales funnels then lead magnets might be part of that campaign. What are lead magnets? Often called “opt-in offers,” “opt-in bribe” or “content bribes.”
Google Analytics is the most powerful tool to track your marketing efforts. Here's a Google Analytics primer for jewelers.
What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you?
The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.
There are few things more important than your marketing team and sales team being on the same page. Especially in the world of digital.
