Google Analytics is the most powerful tool to track your marketing efforts. Here's a Google Analytics primer for jewelers.
What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you?
The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.
There are few things more important than your marketing team and sales team being on the same page. Especially in the world of digital.
A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other similar activities.
Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the Google search results page. There are two basic ways to make your website appear higher in the SERP. One way is by Search Engine Optimization (SEO) and the other is through Search Engine Marketing (SEM).
The impact your website has on your store's overall success is incredible. Learn some crucial tips for keeping your visitors happy and impressed.
In Part 1 of Sales Funnels for Jewelry Stores we covered the basics of sales funnels and how they were a powerful part of marketing even before the internet existed. Today we will look at how technology made it easier and more affordable to run an effective funnel. We’ll also share an example of a funnel using Facebook ads and email marketing.
Want to know how to track and ensure your next marketing campaign is successful? Then you need to know about sales funnels and how your jewelry store can use them correctly to increase sales.
Understanding your "customer lifetime value" is the first metric you need to know to accelerate your jewelry store's success. Learn why (and how to figure it out) here.
