7 Jewelry Product Photography Ideas to Convert Instagram Followers into Customers

What jewelry product photography ideas for Instagram have you tried and worked best in terms of building and strengthening brand awareness? Can you spot it in one of the ideas mentioned below?

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How to Sell Jewelry Using Instagram’s Shoppable Posts

Do you want to learn how to sell jewelry using Instagram’s shoppable posts? By now, you should have already noticed those clickable product posts that let you instantly purchase the products you have your eye on with just a tap of a finger. If you’re curious and you want to know more about Instagram’s venture into social commerce, read on!

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6 Trends that Will Shape the Jewelry E-Commerce Industry in 2019

Reports revealed that while the e-commerce industry continues to grow, the competition is only going to be fiercer as technology advances and customer behavior and preferences evolve. Technology advancements and new business models are a force at work and consumers are continuously demanding more revolutionary ways from online businesses to close the gap between what they see online and what they feel when they receive their orders. Such demand puts greater pressure on online retailers.

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How to Sell Fine Jewelry on Amazon

Do you want to sell fine jewelry on Amazon but don’t know where and how to start? Aside from the local and federal import, export, and safety regulations, Amazon implements strict rules and requirements for selling fine jewelry on its platform, and it requires an ample amount of time as you would have to read all the help files to ensure that you don’t miss anything or you risk getting terminated or suspended. But worry not! In here, you’ll find all the crucial dos and don’ts, tips, and other requirements to kick off your fine jewelry store on Amazon.

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Lifestyle vs. “White Background” Photography – Which Is Better To Show Your Products? (Part 2)

Last week, we examined the pros and cons of classic "product" photography on a white background. Today we'll examine the benefits of using lifestyle photos properly across social and more.

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Lifestyle vs. “White Background” Photography – Which Is Better To Show Your Products? (Part 1)

Do you often find yourself torn between lifestyle and white background jewelry photography? It’s easy to get confused when you’re caught in a conflicted situation involving two desirable options with two different but appealing goals, which is why in this two-part post, we’re going to take you with us as we break down the pros and cons of using lifestyle jewelry photos and white background photos.

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3 Important Digital and eCommerce Investments for Your Online Jewelry Store

How digitally competent is your online jewelry store? Early this year, the Digital IQ Index: Watches & Jewelry 2018 by L2inc – an intelligence business firm that focuses on the digital competence of different consumer brands – ranked Tiffany and Co. and Cartier as ‘geniuses’ among luxury jewelry and watch brands in terms of digital competence. While big brands are acknowledged for their digital investments, what are you doing to meet the digital expectations of jewelry consumers?

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How To Sell Jewelry On Instagram: 101 Primer

If you’re one of those online jewelry retailers who hasn’t received the memo yet, we’re here to tell you that Instagram could potentially be the biggest boon you’ve been waiting for. Yes! With its striking filters and snazzy updates now and then, it’s no doubt that most of the people are hooked. But if you think that it mostly glorifies social vanity, think again. Statistics show that of the top 100 brands globally, 90% are on Instagram. After all, the level of engagement with brands on this platform is said to be the highest among other popular social media sites and is 10 times higher than the king of social media, Facebook.

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How to Photograph Jewelry on a White Background

Have you ever wondered how other jewelers get seamless shots of their jewelry products on a white background?Do you envy how it looks clean, professional, and sophisticated with the subtle shadows that add drama to the image? Photographing jewelry is tricky and challenging, but producing a final output that centers the buyer’s attention to your jewelry is achievable when you do it against a pure white background.

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Top Jewelry Photography Tips to Kick Off Your Online Business

If you scour the internet for jewelry photography tips, it will astound you with over 8 million results. How do you sift through internet noise and extract the true golden tips to make your jewelry photos stand out? Whether you plan to build a storefront on one of the known online marketplaces (Amazon, eBay, Etsy) or all of these, half of the challenge remains: how do you make your jewelry marketable? With the lack of touch, how will you compensate for a product that begs for a sense of touch?

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