As families are gearing up to enjoy their holidays together, businesses are scrambling to make the most out of the ever-important 4th quarter of the sales cycle. With thousands of companies implementing new strategies, one extremely important one is their mobile website.
Retail has become increasingly focused on creating experiences rather than just facilitating transactions. During the holidays, this experiential retail strategy becomes even more important. According to Forbes, 74% of Americans prefer to spend money on experiences over products.
The list of features and tools Facebook has can seem so endless that you may not be taking full advantage of them. Utilizing the tools listed below can elevate your digital marketing to new levels, giving you a priceless advantage over competitors.
Trying to attract a new customer can be 5 to 25 times more expensive than working to retain a current one (Harvard Business Review). Your customers are your biggest brand ambassadors. Proactively working on retaining them can not only keep them loyal to your jewelry business but also lead to them recommending you to their friends and family.
Reviews influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Recent research on Hubspot found that if you respond to a customer’s complaint and resolve the mistake, they will continue doing business with you 96% of the time.
With more ways than ever to reach your customers in 2019, finding the best communication tools can be difficult. Fortunately, we know of 3 that consistently stand out above the rest. In this article, we’re going to walk you through how each can be used to improve the connection between you and your customers online.
As consumer expectations change, companies are challenged with finding marketing tactics that seamlessly meet customer’s needs. In 2018, we saw four new marketing trends that enhanced the customer experience—helping local jewelers continue to own their backyard.
According to Google, mobile searches for “thoughtful gifts” have grown more than 150% in the past two years while searches for “unique gifts” have grown more than 110%. Shoppers want to make sure that the gifts they are buying for their loved ones will be cherished. They are using the Internet to find these items as efficiently as possible.
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Produced by the team behind the Centurion Jewelry Show.